当代商学概论

personalqualitiesofanentrepreneur

2.3SoleProprietorship

2.3.1Advantagesofsoleproprietorship

2.3.2Disadvantagesofsoleproprietorship

2.4Partnership

2.4.1Majortypesofpartnership

2.4.2Stepsofestablishingapartnership

2.4.3Elementsofagoodpartnershipagreement

2.4.4Advantagesanddisadvantagesofpartnership

Chapter3CorporationStart-upandExpansion

3.1BasicAspectsofCorporations

3.1.1Corporationsandtheircommoncharacteristics

3.1.2Classificationofcorporations

3,1.3MajortypesofcorporationsintheUS

3.1.4Othertypesofcorporations

3.2AdvantagesandDisadvantagesofGeneralCorporations

3.2.1Advantagesofgeneralcorporations

3.2.2Disadvantagesofgeneralcorporations

3.3TheEstablishmentandCorporateStructureofaCorporation

3.3.1Stepsoflaunchingacorporation

3.3.2Corporatestructure

3.4MergersandAcquisitions

3.4.1Howmergersoccur

3.4.2Currenttrendsinmergersandacquisitions

3.5OtherTypesofBusinessOrganization

3.5.1Syndicatesandtechnicalpartnerships

3.5.2Cooperatives

3.5.3Franchises

……

Chspter4SocialResponsibilityandBusinessBehavior

Chapter5InternationalTradeandGlobalMarkets

Chapter6ManagementFundamentalsandPlanning

Chapter7OrganizingandOrganizationalDesign

Chapter8StaffingandHumanResourcesManagement

Chapter9LeadingandOrganizationalCommunication

Chapter10ControllingandQualityManagement

Chapter11ManufacturingandServiceOperationsManagement

Chapter12MarketingandConsumerNetworks

References

Glossary

　　本书是编著者长期从事国际商学研究和教学的结晶。凭借长期积累的英语语言文化背景和在国外多所大学研习国际商学所得，本书编著者通过对国际商学的深层探究和对所收集的国际商学素材的系统梳理，辅以在国内外知名企业工作和观摩体验的总结提升，加之数年大学本科国际商务英语课程的教学感悟，全面系统地消化了大量国际商学领域的传统和前沿文献，对国际商学理论体系和国际商学教材体系构架进行了细致的探讨和观照，用英语编写了这部内容涵盖国际商学领域主要方面、介绍国际商学研究前沿问题的国际商学著作。　　全书集中讨论国际商学领域的核心内容，共有十二章，内容涉及国际商学基本概念、企业组织与治理结构、企业行为与社会责任、全球贸易与市场、工商企业管理、人力资源管理、质量控制与管理、生产与服务运作管理、市场营销等。