出版社:高等教育出版社
年代:2012
定价:32.0
本书具有很强的针对性、实用性,涉及国际经贸活动中典型的涉外工作环节内容,如贸易、市场、引资、投资、进口、出口、技术转让、招标、投标、询盘、报盘、还盘、商贸单证等。在编写上注重了实践性和可操作性。全书共15 个单元,每单元含4 大模块。
Unit 1 Trade
Part 1 Understanding of Trade
Part 2 Establishing Trade Relations
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 2 Markets
Part 1 Some Forms of Markets
Part 2 Marketing Products or Services Successfully
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 3 Attracting or Making Investment
Part 1 Attracting or Making Investment
Part 2 Investment Environment
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 4 Impcrt and Export
Part 1 Import and Export
Part 2 Making the Decision to Import or Export
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 5 Technology Transfers
Part 1 Benefits of Advanced Technology
Part 2 Introducing the Latest Technology to Keep Competitiveness
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 6 Invitation for and Submission of Bids
Part 1 Conditions for Bids
Part 2 Consulting About the Bids
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 7 Inquiry and Offer
Part 1 General Ideas of Inquiry and Offer
Part 2 Dialogues About Inquiry and Offer
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 8 Counter-Offer
Part 1 Understanding of Counter-Offer
Part 2 Meeting Each Other Halfway
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
……
Unit 9 Acceptance and Ordering
Unit 10 Packing and Shipment
Unit 11 Insurance
Unit 12 Agency
Unit 13 Claims
Unit 14 Arbitration
Unit 15 Commercial Documents
Tapescripts
Key for Deference
《全国行业英语系列统编教材:经贸英语(第2版)》共分15单元,每单元含4大模块。第一个模块从听力开始,引入该单元内容的基本概念或常识,让学习者在练习听力的过程中学到新知识,自然留下初步印象,为第二步展开专业性的情景对话或有特色的个案式讨论奠定基础;在第三个模块Rudimentary Knowledge中,读者可以学习到涉及该单元主题的基础理论专题文章,了解相关知识及背景,从而使所学内容更加系统化;通过Additional Practice模块中更多专业知识的学习和意图明确的综合实践练习,能使读者达到开拓视野、打牢语言基础和巩固提高的目的,其中唐桂霖为Merry Corner部分所绘插图能更好地帮助读者理解幽默故事,还能让读者进一步在愉悦中体验英语学习的效果。
书籍详细信息 | |||
书名 | 经贸英语站内查询相似图书 | ||
9787040348972 如需购买下载《经贸英语》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN | |||
出版地 | 北京 | 出版单位 | 高等教育出版社 |
版次 | 2版 | 印次 | 1 |
定价(元) | 32.0 | 语种 | 简体中文 |
尺寸 | 23 × 17 | 装帧 | 平装 |
页数 | 印数 | 3000 |
经贸英语是高等教育出版社于2012.5出版的中图分类号为 H31 的主题关于 贸易-英语-高等职业教育-教材 的书籍。