经贸英语

经贸英语

廖国强, 主编

出版社:高等教育出版社

年代:2012

定价:32.0

书籍简介:

本书具有很强的针对性、实用性,涉及国际经贸活动中典型的涉外工作环节内容,如贸易、市场、引资、投资、进口、出口、技术转让、招标、投标、询盘、报盘、还盘、商贸单证等。在编写上注重了实践性和可操作性。全书共15 个单元,每单元含4 大模块。

书籍目录:

Unit 1 Trade

Part 1 Understanding of Trade

Part 2 Establishing Trade Relations

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 2 Markets

Part 1 Some Forms of Markets

Part 2 Marketing Products or Services Successfully

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 3 Attracting or Making Investment

Part 1 Attracting or Making Investment

Part 2 Investment Environment

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 4 Impcrt and Export

Part 1 Import and Export

Part 2 Making the Decision to Import or Export

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 5 Technology Transfers

Part 1 Benefits of Advanced Technology

Part 2 Introducing the Latest Technology to Keep Competitiveness

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 6 Invitation for and Submission of Bids

Part 1 Conditions for Bids

Part 2 Consulting About the Bids

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 7 Inquiry and Offer

Part 1 General Ideas of Inquiry and Offer

Part 2 Dialogues About Inquiry and Offer

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

Unit 8 Counter-Offer

Part 1 Understanding of Counter-Offer

Part 2 Meeting Each Other Halfway

Part 3 Rudimentary Knowledge

Part 4 Additional Practice

……

Unit 9 Acceptance and Ordering

Unit 10 Packing and Shipment

Unit 11 Insurance

Unit 12 Agency

Unit 13 Claims

Unit 14 Arbitration

Unit 15 Commercial Documents

Tapescripts

Key for Deference

内容摘要:

《全国行业英语系列统编教材:经贸英语(第2版)》共分15单元,每单元含4大模块。第一个模块从听力开始,引入该单元内容的基本概念或常识,让学习者在练习听力的过程中学到新知识,自然留下初步印象,为第二步展开专业性的情景对话或有特色的个案式讨论奠定基础;在第三个模块Rudimentary Knowledge中,读者可以学习到涉及该单元主题的基础理论专题文章,了解相关知识及背景,从而使所学内容更加系统化;通过Additional Practice模块中更多专业知识的学习和意图明确的综合实践练习,能使读者达到开拓视野、打牢语言基础和巩固提高的目的,其中唐桂霖为Merry Corner部分所绘插图能更好地帮助读者理解幽默故事,还能让读者进一步在愉悦中体验英语学习的效果。

书籍规格:

书籍详细信息
书名经贸英语站内查询相似图书
9787040348972
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出版地北京出版单位高等教育出版社
版次2版印次1
定价(元)32.0语种简体中文
尺寸23 × 17装帧平装
页数印数 3000

书籍信息归属:

经贸英语是高等教育出版社于2012.5出版的中图分类号为 H31 的主题关于 贸易-英语-高等职业教育-教材 的书籍。