外贸英语

前言

Unit 1 Applying for A Trading Clerk Job

1.1 Getting ready for the job

1.2　Applying

1.3 Interviews

Unit 2 Meeting Foreign Businessmen

2.1 First contact

2.2 Receiving visitors

2.3 Welcoming dinner

2.4 Introducing your company

2.5 Entertaining

2.6 Bidding farewell

Unit 3 Establishing Business Relations

3.1 Channels for seeking new customers

3.2 The Guangzhou Fair

前言

Unit 1  Applying for A Trading Clerk Job

1.1  Getting ready for the job

1.2　Applying

1.3  Interviews

Unit 2  Meeting Foreign Businessmen

2.1  First contact

2.2  Receiving visitors

2.3  Welcoming dinner

2.4  Introducing your company

2.5  Entertaining

2.6  Bidding farewell

Unit 3  Establishing Business Relations

3.1  Channels for seeking new customers

3.2  The Guangzhou Fair

3.3  The structure of a letter for establishing business

relations

Unit 4  Enquiry and Offer

4.1  Exchanging information

4.2  Making enquiry and offer

4.3  Counteroffer and acceptance

4.4  The writings for making inquiry and offer

Unit 5  Quality and quantity

5.1  Quality of commodities

5.2  Quality conflicts

5.3  Quantity of commodities

Unit 6  Price

6.1  Basic price components

6.2  Discount and commission

6.3  Bargaining

Unit 7  Payment

7.1  Instruments of payment

7.2  Letter of credit

7.3  Collection and remittance

Unit 8  Packing and Delivery

8.1  Packing of commodities and it's function

8.2  Packing types from the view of function

8.3  Marking of packing and delivery

8.4  Delivery ways of commodities

Unit 9  Contract

9.1  Business Contract

9.2  The Format of Typical Contract

9.3  Sales Contract

9.4  How to draft contracts

Unit 10  Insurance

10.1  Insurance and Its Types

10.2  Marine Insurance

10.3  History of insurance

10.4  Complexity of insurance policy

Unit 11  Commodity Inspection

11.1  Inspection of the quality, quantity and packing of

commodities

11.2  Time and place of inspection

11.3  Inspection Institutions

11.4  Inspection Certificate

Unit 12  Dispute,Claims and Arbitration

12.1  Disputes, Claims and arbitration

12.2  Disputes

12.3  Lodging and settling a claim

12.4  Arbitration place, arbitration body and arbitration

rules

Unit 13  A Special Project

Appendix A

Appendix B

参考文献

    《外贸英语》为高等职业教育经济管理类专业规划教材。本书按照“任务驱动，项目导向”教学模式的要求，注重学习与实际工作的一致性，以真实工作过程为依据，整合、序化了相关理论、技能和实训等内容，将外贸工作分成了由浅入深、前后连贯的12个学习性工作任务和一个实训项目。本书编写体例包括导入、知识准备、技能训练、实训、语言库以及自我检测。本书任务设计灵活多样、不拘一格。合理又灵活的任务设计确保了以学生为中心的教学理念的实施。学生在完成任务的过程中，通过各种各样的语言活动，自主的发现式进行学习，实现“在做中学”。在此基础上，本书设置了实训项目，模拟整个外贸流程进行实际操作。

    《外贸英语》可作为高职高专院校国际贸易、外贸英语、商务英语、国际商务等专业的教材，也可作为各相关企业在岗人员、各种外贸培训班学员及外贸英语自学人员学习使用。

    《外贸英语》的编写模式突破陈规，体现了“以工作流程为主线，基于项目的自主学习”教学模式。首先，拟通过某一毕业生进入外贸公司碰到了各种问题这条主线来展开能力训练任务，从开始了解外贸工作人员所需具备的素质到外贸工作的各个环节、实训模拟项目共分为13章，每章都提供了真正的工作场景，设置了含有多种能力要素的综合性任务。

    本书的编写内容直接针对高职外贸专业对学生技能的要求，与社会需求形成映射关系。从岗位能力要求出发，在分析岗位能力体系的基础上，基于工作过程将每章分为几个环节；主题来源于真实的工作情景，符合社会和职业发展的实际需要，学生所学即所用，可以缩短学生适应社会的“磨合期”，因此具有很强的实用性。

    本书按外贸工作流程来分章节，从简到繁。每章任务从准备到训练再到运用，契合语言学习规律，教师可以根据学生实际情况来选取，符合“因材施教”的基本教育理念。本书任务设计灵活多样、不拘一格。合理又灵活的任务设计确保了以学生为中心的教学理念的实施。