国际商务英文与函电

Unit One Global Economy and Market Globalization

Globalization of Markets

Phases of Globalization

Dimensions of Market Globalization

Drivers of Market Globalization

Firm-level Consequences of Market

Globalization: Internationalization

of the Firm’s Value Chain

China in Global Economy

Vocabulary

Unit Two International Business

Introduction

Activities in International Business

The Nature of International Trade

The Nature of International

Investment

Services Trade as Normal Products

How does International Business Differ

from Domestic Business?

The Four Risks in

Internationalization

Who Participates in International

Business?

Why Should You Study International

Business?

Facilitator of the Global Economy

and Interconnectedness

Contributor to National Economy

A Competitive Advantage

for the Firm

A Competitive Advantage for You

Vocabulary

Unit Three Business Letter Writing

Writing Principles of Business Letters

Layout of Business Letters

Letter Forms

Semi-indented Letter Style

Blocked Letter Style

Addressing Envelopes

Words and Expressions Commonly

Used in Foreign Trade

Unit Four Establishing Business

Relations

Specimen Letters

Vocabulary

Words and Expressions Commonly

Used in Foreign Trade

Preposition

Business Conversations

Useful Expressions

Case Study

Exercises

Unit Five Sales Promotion

Specimen Letters

Vocabulary

Words and Expressions Commonly

Used in Foreign Trade

Preposition

Business Conversations

Useful Expressions

Exercises

Unit Six Enquiries and Replies

Specimen Letters

Vocabulary

Words and Expressions Commonly

Used in Foreign Trade

Preposition

Business Conversations

Useful Expressions

Case Study

Exercises

Unit Seven Quotations, Offers

and Counter-offers

Specimen Letters

Vocabulary

Words and Expressions Commonly

Used in Foreign Trade

Preposition

Business Conversations

Useful Expressions

Case Study

Exercises

Unit Eight Orders and Their Fulfilment,and Sales Contracts

Ⅰ. The buyer’s obligations

Ⅱ. The seller’s obligations

Specimen Letters

Vocabulary

Words and Expressions Commonly

Used in Foreign Trade

Preposition

Business Conversations

Useful Expressions

Case Study

Exercises

Unit Nine Terms of Payment

Means of payment in international trade

Bill of exchange

Promissory Note

Cheque （Check）

Modes of International Payment

Remittance

Collection

Letter of Credit （L/C）

Specimen Letters

Vocabulary

Words and Expressions Commonly

Used in Foreign Trade

Preposition

Business Conversations

Useful Expressions

Exercises

Unit Ten Insurance

Specimen Letters

Vocabulary

Words and Expressions Commonly

Used in Foreign Trade

Preposition

Business Conversations

Useful Expressions

Exercises

Unit Eleven Shipment

Specimen Letters

Vocabulary

Words and Expressions Commonly

Used in Foreign Trade

Preposition

Business Conversations

Useful Expressions

Exercises

Unit Twelve Complaints and Adjustments

Specimen Letters

Vocabulary

Words and Expressions Commonly

Used in Foreign Trade

Preposition

Business Conversations

Useful Expressions

Exercises

Unit Thirteen Exporting, Importing and Countertrade

Exporting

Advantages of Exporting

Disadvantages of Exporting

Procedures of Exporting

A Systematic Approach to Exporting

Importing

Procedures of Import

Countertrade

Vocabulary

Unit Fourteen Foreign Direct Investment

and Collaborative

Ventures

Trends in Foreign Direct Investment

and Collaborative Ventures

Motives for Foreign Direct Investment

（FDI） and Collaborative Ventures

Market-Seeking Motives

Resource or Asset-Seeking Motives

Efficiency-Seeking Motives

Foreign Direct Investment

Key Features of FDI

Factors to consider in selecting FDI locations

The Nature of Ownership in FDI

International Collaborative Ventures

Equity Joint Ventures

Project-Based, Non-Equity Ventures

Differences between these two types of collaborative ventures

Managing Collaborative Ventures

Understand Potential Risks inCollaboration

Pursue a Systematic Process for Partnering

Ensure Success with CollaborativeVentures

Success Factors in Collaborative Ventures

The Experience of Retailers in Foreign Markets

Challenges of International Retailing

International Retailing SuccessFactors

Vocabulary

Unit Fifteen E-Commerce

Reasons for the fast development of E-commerce

Role of Intermediary in E-commerce

Two modes of E-commerce

How to start E-commerce

Barriers to E-commerce development

Vocabulary

Appendix 1 The Uniform Customs andPractice for Documentary

Credits, 2007 Revision, ICC（Publication no. 600）

Appendix 2 Documents

中国人民保险公司

中华人民共和国海关出口货物报关单

出口货物订舱委托书

BILL OF LADING

中华人民共和国上海进出口

商品检验局

COMMERCIAL INVOICE

海运出口货物投保单

SALES CONFIRMATION

PACKING LIST

主要参考书目

a

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