电子商务英语

前言

Learning Scenario 1 Introduction to E-commerce

Task Ⅰ Listening and Speaking

Part Ⅰ Warm Up

Part Ⅱ Role Play

Task Ⅱ Text Learning

Text A The History of Electronic Commerce

Text B Types of Electronic Commerce

Task Ⅲ Expanding Training

Part Ⅰ Grammar

Part Ⅱ Writing

Part Ⅲ Reading

Learning Scenario 2 Electronic Payment

Task Ⅰ Listening and Speaking

Part Ⅰ Warm Up

Part Ⅱ Role Play

Task Ⅱ Text Learning

Text A Internet Banking

Text B Electronic Payment

Task Ⅲ Expanding Training

Part Ⅰ Grammar

Part Ⅱ Writing

Part Ⅲ Reading

Learning Scenario 3 Electronic Marketing

Task Ⅰ Listening and Speaking

Part Ⅰ Warm Up

Part Ⅱ Role Play

Task Ⅱ Text Learning

Text A Launch an E-marketing Campaign

Text B Internet Advertising

Task Ⅲ Expanding Training

Part Ⅰ Grammar

Part Ⅱ Writing

Part Ⅲ Reading

Learning Scenario 4 E-commerce Logistics

Task Ⅰ Listening and Speaking

Part Ⅰ Warm Up

Part Ⅱ Role Play

Task Ⅱ Text Learning

Text A Solve the Obstacle for E-commerce Logistics

Text B Electronic Supply Chain Management

Task Ⅲ Expanding Training

Part Ⅰ Grammar

Part Ⅱ Writing

Part Ⅲ Reading

Learning Scenario 5 E-commerce Security

Task Ⅰ Listening and Speaking

Part Ⅰ Warm Up

Part Ⅱ Role Play

Task Ⅱ Text Learning

Text A E-commerce Security Threats

Text B E-commerce Security Technologies

Task Ⅲ Expanding Training

Part Ⅰ Grammar

Part Ⅱ Writing

Part Ⅲ Reading

Learning Scenario 6 E-commerce Website

Task Ⅰ Listening and Speaking

Part Ⅰ Warm Up

Part Ⅱ Role Play

Task Ⅱ Text Learning

Text A Make a Plan for an E-commerce Website

Text B Build an E-commerce Website

Task Ⅲ Expanding Training

Part Ⅰ Grammar

Part Ⅱ Writing

Part Ⅲ Reading

Learning Scenario 7 Mobile E-commerce

Task Ⅰ Listening and Speaking

Part Ⅰ Warm Up

Part Ⅱ Role Play

Task Ⅱ Text Learning

Text A E-commerce Goes Mobile

Text B Development and Applications of Mobile E-commerce

Task Ⅲ Expanding Training

Part Ⅰ Grammar

Part Ⅱ Writing

Part Ⅲ Reading

附录

附录A 词汇总表

附录B 参考译文

附录C 参考答案

参考文献

本书是为高职院校电子商务专业英语课程编写的教材。本书针对电子商务专业毕业生就业岗位的需要，以“任务驱动”式学习情境为主题，融会贯通了在电子商务活动中可能用到的实用英语知识，能够培养学生掌握一定的专业英语知识和听、说、读、写技能，使学生在未来的工作中能够学以致用。
本书设置了7个学习情境：电子商务介绍、电子支付、网络营销、电子商务物流、电子商务安全、电子商务网站和移动电子商务，基本涵盖了电子商务的主要领域。本书选材新颖，在每个学习情境中都安排了具有专业代表性的文章，不仅内容丰富，而且难度适中，具有很好的可读性。为了配合文章的学习，编者还安排了相关内容的听说实训、写作实训和语法实训，以此提高学生的专业英语水平。
本书内容紧凑、实用性强，既可作为高职高专、成人高等教育院校电子商务、计算机、经济管理及相关专业的教材，也可作为广大英语爱好者自学的入门教材，还可以作为企业电子商务英语岗位的培训教材。