管理实务英语

Unit 1 Introduction to Supply Chain ManagementUnit 2 Information Systems and Supply Chain ManagementUnit 3 Inventory Management across the Supply ChainUnit 4 Supply Chain RelationshipsUnit 5 Challenges Facing Supply Chain ManagersUnit 6 The Role of Information Systems and Technology in Supply Chain ManagementUnit 7 The Importance of Information in Supply ChainUnit 8 Interorganizational Information SystemsUnit 9 Information Requirements Determination for a Supply Chain IOISUnit 10 Translation to an Information Systems PrototypeUnit 11 Information and Technology Applications for Supply Chain ManagementUnit 12 Future Challenges in Supply Chain ManagementUnit 13 Sharing Risks in InterOrganizational RelationshipsUnit 14 Managing the Global Supply ChainUnit 15 The “Greening” of the Supply Chain

Unit 1 Introduction to Supply Chain ManagementUnit 2 Information Systems and Supply Chain ManagementUnit 3 Inventory Management across the Supply ChainUnit 4 Supply Chain RelationshipsUnit 5 Challenges Facing Supply Chain ManagersUnit 6 The Role of Information Systems and Technology in Supply Chain ManagementUnit 7 The Importance of Information in Supply ChainUnit 8 Interorganizational Information SystemsUnit 9 Information Requirements Determination for a Supply Chain IOISUnit 10 Translation to an Information Systems PrototypeUnit 11 Information and Technology Applications for Supply Chain ManagementUnit 12 Future Challenges in Supply Chain ManagementUnit 13 Sharing Risks in InterOrganizational RelationshipsUnit 14 Managing the Global Supply ChainUnit 15 The “Greening” of the Supply ChainUnit 16 International Marketing DefinedUnit 17 International Marketing InvolvementUnit 18 The Orientation of International MarketingUnit 19 Marketing ResearchUnit 20 Planning for Global MarketsUnit 21 Market Distribution in the Supply ChainUnit 22 Channel Separation in Market DistributionUnit 23 Designing the Sales ForceUnit 24 Recruiting Marketing and Sales PersonneUnit 25 Selecting Sales and Marketing PersonnelUnit 26 Training for International MarketingUnit 27 Language Skills in International BusinessUnit 28 Introduction to Financial ManagementUnit 29 Accounting Fundamentals (1): Basic Concepts and TermsUnit 30 Accounting Fundamentals (2): Accounting CycleUnit 31 Analysis of Financial StatementsUnit 32 Time Value of Money, Risk, Return and ValuationUnit 33 LongTerm FinancingUnit 34 Distributions to Shareholders: Dividends and RepurchasesUnit 35 Working Capital ManagementUnit 36 Financial DistressUnit 37 Mergers and Acquisitions附录一 会计与财务常见词汇附录二 营销学术语附录三 供应链管理术语致谢参考文献

伴随21世纪经济全球化和国际商贸流通领域的加速发展，国际化经营成为每个中国企业面临的挑战。当代大学生在进行专业知识学习的同时，运用国际上的通用语言——英语进行思考、工作、交流的能力也越来越受到重视。本书帮助读者在英语学习的过程中，理解企业管理的实际业务操作中物流与供应链、市场营销以及金融财务等方面的常用概念和操作实务，有效地达到专业外语的学习目的。 本书可以作为营销管理、供应链物流管理以及财务管理等相关本科教学的专业英语教材，也可以为相关专业技术人员阅读参考。