出版社:哈尔滨工程大学出版社
年代:2014
定价:21.9
本书以Kress核Van leeuwen社会符号学框架下的视觉语法和韩礼德的功能语言法为理论基础,分为七章,前四章为理论研究,后三章为结合具体语篇进行的实例研究。
Chapter One Introduction of Multimodal Narratives
1.1 Narrative
1.2 Semiotics and Narrative
1.3 On Modes and Media
1.4 Method for Analyzing Muhimodal Narrative
Chapter Two Compositional, Interpersonal and Representational Meanings in the Multimodal Discourse Analysis
2.1 Introduction
2.2 Systemic Functional Grammar and Muhimodality
2.3 Relevant the Orgies of Text and Images and of Their Relations: Barthes and Halliday
2.4 Sample Analysis
2.5 Summary
Chapter Three A System for Image-Text Relations
3.1 A System for Image-Text Relations
3.2 Units and Realizations of Status Relations
3.3 Logico-Semantic Relations
3.4 Units and Realizations of Logico-Semantic Relations
3.5 Equal-Status and Logico-Semantics Combined
3.6 Summary
Chapter Four Multimodal Digital Semiotics and Software
4.1 Introduction
4.2 The Fox News Video
4.3 Muhimodal Analysis Software
4.4 Modeling the Multimodal Semantic Data Using Allen's Temporal Logic
4.5 Discussion
4.6 Summary
Chapter Five Multimodal Storytellers: How to Use Multimodal Semiotics to Narrate
5.1 Artefaetual Literacies and Multimodality in Narrative Texts
5.2 Narrative Theory and Magical Realism
5.3 The Simultaneity of Experience Represented in Converging Time and Space
5.4 Implications for Narrative in the Classroom
Chapter Six Case Study One: Multimodal Analysis of Film
6.1 Implicature in Film Communication
6.2 Data Set and Methodology
6.3 The Process of Analysis
6.4 Analysis and Discussion: Implicature at the Service of Comedy and Romance in Bridget Jones Films
6.5 Summary
Chapter Seven Case Study Two: Multimodal Analysis in Advertising Narrative
7.1 Advertising Research in Medias
7.2 Multimodal Analysis in Advertising Communication
7.3 Exploring Muhimodal Narrative in Advertising
7.4 Analytical Framework
7.5 Summary
References
《多模态叙事语篇研究》主要以Kress Gunther和Theo VanLeeuwen社会符号学框架下的视觉语法和韩礼德的功能语法为理论基础,论述了各个模态资源之间的关系。全书共分为三个部分,七个章节。第一章是文献综述和介绍《多模态叙事语篇研究》研究的范围和方法;第二章是从功能语言学的三大功能角度研究多模态叙事语篇;第三章主要分析多模态叙事语篇中的文字与图像之间的关系;第四章主要介绍多模态叙事语篇中文字符号如何协同其他符号共同传递语篇意义;第五章到第七章主要是结合具体的语篇进行实例研究。
《多模态叙事语篇研究》可供英语专业研究生使用,也可供功能语言学多模态叙事研究的相关人员参考。
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出版地 | 哈尔滨 | 出版单位 | 哈尔滨工程大学出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 21.9 | 语种 | 简体中文 |
尺寸 | 23 × 19 | 装帧 | 平装 |
页数 | 印数 |
多模态叙事语篇研究是哈尔滨工程大学出版社于2014.10出版的中图分类号为 H04 的主题关于 语法学-研究 的书籍。