药品商贸英语

Chapter 1 Introduction

1.1 Overview of biopharmaceutical industry

1.1.1 General knowledge

1.1.2 Key segment markets of biopharmaceutical industry

1.1.3 Current composition of Chinese pharmaceutical market

1.1.4 Biopharmaceutical companies at home and abroad

1.1.5 Read the following news and choose the right answers

1.2 Describing a biopharmaceutical company

1.2.1 Read the company description

1.2.2 Read the chart of some companies and their headquarters

1.2.3 Read Pfizer's manufacturing facilities in China and then translate the Chinese in brackets

1.3 Company's business and departments

1.3.1 Read the information about Pfizer business in China

1.3.2 Complete the paragraph with the departments in the box

1.3.3 Practice

1.4 Company's products

1.4.1 Read the information about Pfizer's products

1.4.2 Product introduction

1.4.3 Establish business relations

1.5 Read the following phonetic chart, words & expressions and proper names

Keys

Chapter 2 Work history

2.1 Interviewing

2.1.1 Sample questions and answers

2.1.2 Sample conversations

2.1.3 Work in groups

2.1.4 Practice

2.2 Working experience

2.2.1 Sample questions and answers

2.2.2 Sample conversations

2.2.3 Work in groups

2.2.4 Practice

2.3 Describing job and title

2.3.1 Sample questions and answers

2.3.2 Sample conversations

2.3.3 Work in groups

2.3.4 Practice

2.4 Read the following phonetic chart, words and expressions

Keys

Chapter 3 Plans

3.1 Appointments

3.1.1 Sample questions and answers

3.1.2 Sample conversations

3.1.3 Work in groups

3.1.4 Practice

3.2 Business trip schedules

3.2.1 Sample questions and answers

3.2.2 Sample conversations

3.2.3 Work in groups

3.2.4 Practice

3.3 Showing visitors around a medicine factory

3.3.1 Sample questions and answers

3.3.2 Sample conversations

3.3.3 Work in groups

3.3.4 Practice

3.4 Read the following phonetic chart, words & expressions and proper names

Keys

Chapter 4 Banquet activities

4.2 Making invitation and reservation

4.1.1 Sample questions and answers

4.1.2 Sample conversations

4.1.3 Work in groups

4.1.4 Practice

4.2 Ordering food

4.2.1 Sample questions and answers

4.2.2 Sample conversations

4.2.3 Work in groups

4.2.4 Practice

……

Chapter 5 Marketing

Chapter 6 Inquiry, quotation & acceptance

Chapter 7 Packing, shipment & insurance

Chapter 8 Problems

Chapter 9 Business meeting

Chapter 10 Fair

Chapter 11 International law and international business

Chapter 12 Sightseeing, shopping & departure

References

《普通高等教育“十二五”规划教材：药品商贸英语》共有12章，内容涉及医药行业总体概况、约见、接待、参观、观光购物、市场调查、寻找合作伙伴、询盘、还盘、报盘、包装运输、保险、投诉索赔、商务会议、商展会、国际法与国际贸易等。每章后附有详细的注释及参考答案，方便学生使用。
　　《普通高等教育“十二五”规划教材：药品商贸英语》可作为应用型本科院校国际贸易、报关与国际货运、世贸及经贸英语专业的教材，也可供相关专业人员参考。