出版社:东北财经大学出版社
年代:2013
定价:28.0
本书的内容生动、题材广泛,书中内容主要涉及旅行社、旅游饭店、航空运输、旅游历史地理、国内外著名旅游名胜古迹、中外文化习俗等多个领域多个方面的相关知识,及时地向学生传递了相关知识信息。
Unt One
TextA Travelasanlndustry
Text B The Vacation and Leisure Traveler
Practical Writing: Notice (1)
Supplementary Reading Basic Approaches to the Study of Tourism (1)
Unit Two
Text A What is Tourism?
Text B The Study of Tourism
Practical Writing: Notice (2)
Supplementary Reading Basic Approaches to the Study of Tourism (2)
Unit Three
Text A Globalization and the Tourism Industry
Text B Globalization and a New Type of Tourist
Practical Writing: Letter Writing ( 1 )
Supplementary Reading Insecurity, Risks and Crises in Tourism
Unit Four
Text A Cultural Tourism
Text B Cultural Effects of Tourism
Practical Writing: Letter Writing (2)
Supplementary Reading Different Types of Tourism
Unit Five
Text A Hospitality Resources
Text B What Is Hospitality Management?
Practical Writing: Invitation Card Writing
Supplementary Reading Ecotourism
Unit Six
Text A The Airline Industry
Text B The Motorcoach Industry
Practical Writing: Reservation Letter
Supplementary Reading Impact of Tourism on Employment
Unit Seven
Text A The Food Service Industry
Text B Junk Food and a Hectic Pace
Practical Writing: Letter of Confirmation
Supplementary Reading Early Food Services
Unit Eight
Text A Future Trends in Tourism
Text B The Arrival of Heritage Tourism
Practical Writing: Letter of Application
Supplementary Reading Are We There Yet?
Unit Nine
Text A Recreation
Text B Casinos and Gaming
Practical Writing: Resume
Supplementary Reading The Walt Disney Company
Unit Ten
Text A The Language of Tourism
Text B Attractions
Practical Writing: Thank-you Letter
Supplementary Reading Entertainment and Shopping
Unit Eleven
Text A Types of Travel Agencies
Text B Travel Agency Organizations
Practical Writing: Complaints
Supplementary Reading The World Tourism Organization
Unit Twelve
Text A The Channels of Distribution
Text B Specialty Channelers ~
Practical Writing: Letters of Inquiry or Request
Supplementary Reading Establish a Promotional Mix for Travel Intermediaries
Unit Thirteen
Text A Special Segments of Business Travel
Text B Incentive Travel & Convention/Meeting Planners
Practical Writing: Welcome Speech
Supplementary Reading Tour Wholesalers and Operators
Unit Fourteen
Unit Fifteen
Unit Sixteen
References
《新编旅游英语教程(第3版)/21世纪高等院校旅游管理精品教材》编写的主要目的是为旅游管理等专业学生及旅游英语爱好者提供一本以培养英语语言能力为主,以充实旅游知识为辅的英语教材。
《新编旅游英语教程(第3版)/21世纪高等院校旅游管理精品教材》融知识性和趣味性于一体,帮助学生深入了解旅游知识,熟悉旅行社、酒店及其他旅游服务机构及其业务知识,为今后从事旅游及相关行业工作奠定良好的基础。
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出版地 | 大连 | 出版单位 | 东北财经大学出版社 |
版次 | 2版 | 印次 | 4 |
定价(元) | 28.0 | 语种 | 简体中文 |
尺寸 | 24 × 17 | 装帧 | 平装 |
页数 | 印数 |
新编旅游英语教程是东北财经大学出版社于2013.8出版的中图分类号为 H31 的主题关于 旅游-英语-高等学校-教材 的书籍。