新编旅游英语教程

新编旅游英语教程

潘惠霞, 杨燕, 主编

出版社:东北财经大学出版社

年代:2013

定价:28.0

书籍简介:

本书的内容生动、题材广泛,书中内容主要涉及旅行社、旅游饭店、航空运输、旅游历史地理、国内外著名旅游名胜古迹、中外文化习俗等多个领域多个方面的相关知识,及时地向学生传递了相关知识信息。

书籍目录:

Unt One

TextA Travelasanlndustry

Text B The Vacation and Leisure Traveler

Practical Writing: Notice (1)

Supplementary Reading Basic Approaches to the Study of Tourism (1)

Unit Two

Text A What is Tourism?

Text B The Study of Tourism

Practical Writing: Notice (2)

Supplementary Reading Basic Approaches to the Study of Tourism (2)

Unit Three

Text A Globalization and the Tourism Industry

Text B Globalization and a New Type of Tourist

Practical Writing: Letter Writing ( 1 )

Supplementary Reading Insecurity, Risks and Crises in Tourism

Unit Four

Text A Cultural Tourism

Text B Cultural Effects of Tourism

Practical Writing: Letter Writing (2)

Supplementary Reading Different Types of Tourism

Unit Five

Text A Hospitality Resources

Text B What Is Hospitality Management?

Practical Writing: Invitation Card Writing

Supplementary Reading Ecotourism

Unit Six

Text A The Airline Industry

Text B The Motorcoach Industry

Practical Writing: Reservation Letter

Supplementary Reading Impact of Tourism on Employment

Unit Seven

Text A The Food Service Industry

Text B Junk Food and a Hectic Pace

Practical Writing: Letter of Confirmation

Supplementary Reading Early Food Services

Unit Eight

Text A Future Trends in Tourism

Text B The Arrival of Heritage Tourism

Practical Writing: Letter of Application

Supplementary Reading Are We There Yet?

Unit Nine

Text A Recreation

Text B Casinos and Gaming

Practical Writing: Resume

Supplementary Reading The Walt Disney Company

Unit Ten

Text A The Language of Tourism

Text B Attractions

Practical Writing: Thank-you Letter

Supplementary Reading Entertainment and Shopping

Unit Eleven

Text A Types of Travel Agencies

Text B Travel Agency Organizations

Practical Writing: Complaints

Supplementary Reading The World Tourism Organization

Unit Twelve

Text A The Channels of Distribution

Text B Specialty Channelers ~

Practical Writing: Letters of Inquiry or Request

Supplementary Reading Establish a Promotional Mix for Travel Intermediaries

Unit Thirteen

Text A Special Segments of Business Travel

Text B Incentive Travel & Convention/Meeting Planners

Practical Writing: Welcome Speech

Supplementary Reading Tour Wholesalers and Operators

Unit Fourteen

Unit Fifteen

Unit Sixteen

References

内容摘要:

《新编旅游英语教程(第3版)/21世纪高等院校旅游管理精品教材》编写的主要目的是为旅游管理等专业学生及旅游英语爱好者提供一本以培养英语语言能力为主,以充实旅游知识为辅的英语教材。
  《新编旅游英语教程(第3版)/21世纪高等院校旅游管理精品教材》融知识性和趣味性于一体,帮助学生深入了解旅游知识,熟悉旅行社、酒店及其他旅游服务机构及其业务知识,为今后从事旅游及相关行业工作奠定良好的基础。

书籍规格:

书籍详细信息
书名新编旅游英语教程站内查询相似图书
9787565412271
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出版地大连出版单位东北财经大学出版社
版次2版印次4
定价(元)28.0语种简体中文
尺寸24 × 17装帧平装
页数印数

书籍信息归属:

新编旅游英语教程是东北财经大学出版社于2013.8出版的中图分类号为 H31 的主题关于 旅游-英语-高等学校-教材 的书籍。