出版社:国防工业出版社
年代:2008
定价:28.0
书籍简介整理中
Unit1BusinessEnglishCommunication
Section1BusinessEnglishSpeaking
1.BriefIntroductiontoBusinessEnglishSpeaking
2.HowtoPracticeSpokenEnglish?
Section2BusinessEnglishLetterWriting
1.TheStructureandLayoutofBusinessEnglishLetters
2.ThePrinciplesofBusinessEnglishLetterWriting
Section3ModemCommunicationTools
1.E-mail
2.OnlineChattingTool:TradeManager
TranslationofSections
RealPractice
Exercises
Unit2EstablishingBusinessRelationships
Background
SectionISpeaking:InvitationtoCantonFair
Section2Writing
1.EstablishingBusinessRelationships
2.SalesPromotion
TranslationofSections
Reading:EstablishRelationsthroughAlibaba.corn
RealPractice
Exercises
Unit3InquiriesandReplies
Background
Section1Speaking:InquiryforQQKite
Section2Writing
1.GeneralInquiry
2.SpecificInquiry
TranslationofSections
Reading:InquiryandResponseLettersofGarlic
RealPractice
Exercises
Unit4Offers,Counter-offersandAcceptance
Background
Section1Speaking:Bargaining
Section2Writing
1.Offer
2.CounterOffer
3.Counter-counterOffer
4.AcceptanceandOrder
TranslationofSections
Reading:FirmOfferandCounterOfferforLadiesPajamas
RealPractice
Exercises
Unit5Contracts
Background
Section1Speaking:SigningtheContract
Section2Writing
1.DraftingtheContract
2.ResponsetoDraftingtheContract
Section3SpecimenContract
TranslationofSections
Reading:PerformanceofContract--Shipment
RealPractice
Exercises
Unit6PriceandCommission
Background
Section1Speaking:PriceNegotiation
Section2Writing
1.PriceInquiry
2.AskingforCommission
TranslationofSections
Reading:AskingforaDiscount
RealPractice
Exercises
Unit7Payment
Background
Section1Speaking:PaymentNegotiation
Section2Writing
1.UrgingEstablishmentofL/C
2.AmendmentsofL/C
TranslationofSections
Reading:AskingforExtensionofL/C
RealPractice
Exercises
Unit8Shipment
Background
Section1Speaking:TalkingaboutShipment
Section2Writing
1.ModeofTransportation
2.DateofDelivery
TranslationofSections
Reading:AskingtoAllowPartialShipment
RealPractice
Exercises
Unit9Packing
Background
Section1Speaking:PackingofSilkGarment
Section2Writing
1.WaysofPacking
2.PackingofGarlicPowder
TranslationofSections
Reading:PackingFragileGoods
RealPractice
Exercises
Unit10Insurance
Background
Section1Speaking:TalkingaboutInsurance
Section2Writing
1.AskingtoCoverFPA
2.CoverAllRisksandWarRisks
TranslationofSections
Reading:AmendmentofInsuranceTermintheL/C
RealPractice
Exercises
Unit11ComplaintsandClaims
Background
Section1Speaking:ClaimforShortWeight
Section2Writing
1.ClaimsforInferiorQuality
2.ClaimsforShortDelivery
TranslationofSections
Reading:ClaimsforImproperPacking
RealPractice
Exercises
Appendixes
AppendixⅠKeytoExercises
AppendixⅡClassifiedExpressionsofBusinessEnglish
References
本书是“高等职业教育十一五规划教材”之一,全书共分11个单元,每个单元针对一个具体产品作为案例进行组织对话和函电写作,体现整个商务交际过程,具有系统性、真实性、实用性等特点。该书可供各大专院校作为教材使用,也可供从事相关工作的人员作为参考用书使用。 全书共分11单元,涉及整个贸易流程中最重要的内容,分别为商务英语交际,建立业务关系,询盘及回复,报盘、还盘和接受,合同,价格和佣金,付款,装运,包装,保险,申诉与索赔。每个单元又分为案例背景、口语对话、函电写作、深化阅读、仿真实训、综合练习等模块。该书整合商务英语口语、商务英语写作两大基本商务交际课程,突出工学结合、任务驱动教学要求,结合仿真商务案例,就一个业务内容从两个不同角度训练学生的说和写两种不同商务交际能力。编者总结多年成功互联网贸易经验和教学经验,通过真实工作案例,组织教材编写,教材语言通俗易懂,内容新颖、实用(如需电子教案,请发邮件至Lyzhang@ndip.cn索取)。 本书可供本科及高职高专院校商务英语专业、经贸专业、电子商务专业学生及相关专业学生、商贸行业培训学生及贸易从业人员、自学者使用。
书籍详细信息 | |||
书名 | 商务英语口语与写作站内查询相似图书 | ||
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出版地 | 北京 | 出版单位 | 国防工业出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 28.0 | 语种 | 简体中文 |
尺寸 | 26 | 装帧 | 平装 |
页数 | 243 | 印数 |
商务英语口语与写作是国防工业出版社于2008.12出版的中图分类号为 H31 的主题关于 商务-英语-口语-高等学校:技术学校-教材 ,商务-英语-写作-高等学校:技术学校-教材 的书籍。