商务英语口语与写作

商务英语口语与写作

张启途, 主编

出版社:国防工业出版社

年代:2008

定价:28.0

书籍简介:

书籍简介整理中

书籍目录:

Unit1BusinessEnglishCommunication

Section1BusinessEnglishSpeaking

1.BriefIntroductiontoBusinessEnglishSpeaking

2.HowtoPracticeSpokenEnglish?

Section2BusinessEnglishLetterWriting

1.TheStructureandLayoutofBusinessEnglishLetters

2.ThePrinciplesofBusinessEnglishLetterWriting

Section3ModemCommunicationTools

1.E-mail

2.OnlineChattingTool:TradeManager

TranslationofSections

RealPractice

Exercises

Unit2EstablishingBusinessRelationships

Background

SectionISpeaking:InvitationtoCantonFair

Section2Writing

1.EstablishingBusinessRelationships

2.SalesPromotion

TranslationofSections

Reading:EstablishRelationsthroughAlibaba.corn

RealPractice

Exercises

Unit3InquiriesandReplies

Background

Section1Speaking:InquiryforQQKite

Section2Writing

1.GeneralInquiry

2.SpecificInquiry

TranslationofSections

Reading:InquiryandResponseLettersofGarlic

RealPractice

Exercises

Unit4Offers,Counter-offersandAcceptance

Background

Section1Speaking:Bargaining

Section2Writing

1.Offer

2.CounterOffer

3.Counter-counterOffer

4.AcceptanceandOrder

TranslationofSections

Reading:FirmOfferandCounterOfferforLadiesPajamas

RealPractice

Exercises

Unit5Contracts

Background

Section1Speaking:SigningtheContract

Section2Writing

1.DraftingtheContract

2.ResponsetoDraftingtheContract

Section3SpecimenContract

TranslationofSections

Reading:PerformanceofContract--Shipment

RealPractice

Exercises

Unit6PriceandCommission

Background

Section1Speaking:PriceNegotiation

Section2Writing

1.PriceInquiry

2.AskingforCommission

TranslationofSections

Reading:AskingforaDiscount

RealPractice

Exercises

Unit7Payment

Background

Section1Speaking:PaymentNegotiation

Section2Writing

1.UrgingEstablishmentofL/C

2.AmendmentsofL/C

TranslationofSections

Reading:AskingforExtensionofL/C

RealPractice

Exercises

Unit8Shipment

Background

Section1Speaking:TalkingaboutShipment

Section2Writing

1.ModeofTransportation

2.DateofDelivery

TranslationofSections

Reading:AskingtoAllowPartialShipment

RealPractice

Exercises

Unit9Packing

Background

Section1Speaking:PackingofSilkGarment

Section2Writing

1.WaysofPacking

2.PackingofGarlicPowder

TranslationofSections

Reading:PackingFragileGoods

RealPractice

Exercises

Unit10Insurance

Background

Section1Speaking:TalkingaboutInsurance

Section2Writing

1.AskingtoCoverFPA

2.CoverAllRisksandWarRisks

TranslationofSections

Reading:AmendmentofInsuranceTermintheL/C

RealPractice

Exercises

Unit11ComplaintsandClaims

Background

Section1Speaking:ClaimforShortWeight

Section2Writing

1.ClaimsforInferiorQuality

2.ClaimsforShortDelivery

TranslationofSections

Reading:ClaimsforImproperPacking

RealPractice

Exercises

Appendixes

AppendixⅠKeytoExercises

AppendixⅡClassifiedExpressionsofBusinessEnglish

References

内容摘要:

  本书是“高等职业教育十一五规划教材”之一,全书共分11个单元,每个单元针对一个具体产品作为案例进行组织对话和函电写作,体现整个商务交际过程,具有系统性、真实性、实用性等特点。该书可供各大专院校作为教材使用,也可供从事相关工作的人员作为参考用书使用。  全书共分11单元,涉及整个贸易流程中最重要的内容,分别为商务英语交际,建立业务关系,询盘及回复,报盘、还盘和接受,合同,价格和佣金,付款,装运,包装,保险,申诉与索赔。每个单元又分为案例背景、口语对话、函电写作、深化阅读、仿真实训、综合练习等模块。该书整合商务英语口语、商务英语写作两大基本商务交际课程,突出工学结合、任务驱动教学要求,结合仿真商务案例,就一个业务内容从两个不同角度训练学生的说和写两种不同商务交际能力。编者总结多年成功互联网贸易经验和教学经验,通过真实工作案例,组织教材编写,教材语言通俗易懂,内容新颖、实用(如需电子教案,请发邮件至Lyzhang@ndip.cn索取)。  本书可供本科及高职高专院校商务英语专业、经贸专业、电子商务专业学生及相关专业学生、商贸行业培训学生及贸易从业人员、自学者使用。

书籍规格:

书籍详细信息
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9787118060270
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出版地北京出版单位国防工业出版社
版次1版印次1
定价(元)28.0语种简体中文
尺寸26装帧平装
页数 243 印数

书籍信息归属:

商务英语口语与写作是国防工业出版社于2008.12出版的中图分类号为 H31 的主题关于 商务-英语-口语-高等学校:技术学校-教材 ,商务-英语-写作-高等学校:技术学校-教材 的书籍。