商务英语阅读

UNIT 1 Economic Reform 经济改革

Text A RebalancingThe Economy

Text B Economist: Post-Olympic Economic Downturn Highly Unlikely in China"

UNIT 2 Economics 经济学

Text A Market Economy

Text B Rapid GrowthTo Sustain 20 Years

UNIT 3 WTO 世界贸易组织

Text A WTO-A General Introduction

Text B Principles ofTheTrading System

UNIT 4 InternationalTrade 国际贸易

Text A General IntroductionTo InternationalTrade

Text B Multinational Corporation

UNIT 5 Marketing 营销

Text A The Marketing Concept

Text B The Product Life Cycle

UNIT 6 Finance 金融

Text A International Finance

Text B The World Bank

UNIT 7 Insurance 保险

Text A History of Insurance

Text B Types of Insurance

UNIT 8 Shares, Stocks and Stock Market 股份、股票与股市

Text A Lessons fromThe 1987 Crash

Text B Stock

UNIT 9 Investment 投资

TextA Investment Basics

Text B Investment

UNIT 10 Business Management 商务管理

Text A HowTo Build a WinningTeam

Text B You HaveTo MakeThem LoveTheir Jobs

UNIT 11 Advertising 广告

Text A Advertising

Text B Media Selection for Advertisements

UNIT 12 Corporate Culture 企业文化

Text A AMD Culture MotivatesThe World

Text B Corporate Culture

UNIT 13 Business Negotiation 商务谈判

Text A LearnThe Basics of Business Negotiation

Text B TipsTo Successful Business Negotiation

UNIT 14 Foreign Exchange 外汇

Text A Foreign Exchange

Text B SpotTransactions and ForwardTransactions

UNIT 15 Intellectual Property 知识产权

Text A Protect Your Intellectual Property Rights

Text B China's IPR Regime

UNIT 16 Business Contract 商务合同

Text A Essentials of Making a Business Contract:The galTies That Bind

Text B IsThis a "Business" Contract?

GLOSSARY

《高职高专商务英语、应用英语专业规划教材：商务英语阅读》根据商务英语的特点及培养目标，针对高职高专学生的知识水平，采用“商务+文化+语言”模式，将商务理念、商务案例、商务文化、商务英语语言有机融为一体，内容涉及商务活动的各个重要领域，如经济改革、经济理论、国际贸易、金融和保险、证券和投资、企业管理、市场营销、商业经营与广告、世界贸易组织等，反映当今商务领域的现状与发展趋势。
在编写设计时特别注重把握商务活动主题的涵盖面、商务知识的系统性、商务文化知识的广泛性以及语言技能与商务知识的平衡性，使学生能够基本掌握商务英语独特的语言现象和文体风格，提高阅读和分析能力，最终从整体上提高英语语言水平和跨文化交际的能力。