社会化媒体环境下竞争情报研究进展

社会化媒体环境下竞争情报研究进展

谢新洲, 李永进, 主编

出版社:北京大学出版社

年代:2014

定价:80.0

书籍简介:

本书着重关注国家、科研机构及企业发展过程中竞争情报的实际需求,展示和总结竞争情报在科技创新、战略管理、国际化竞争中实际应用和最佳的实践案例,探讨竞争情报如何更加充分地发挥对经济和创新的推动作用,探讨社会化媒体环境下竞争情报研究的新进展,以期发挥竞争情报盘活大数据商业价值挖掘的抓手作用,从而推进竞争情报在我国产业、行业、企业中的广泛应用和实践。

作者介绍:

谢新洲,北京大学新闻与传播学院教授、博士生导师

书籍目录:

CONTENTS

Session 1 The Application of Social Media in Compatitive Intelligence

主题一 社会化媒体在竞争情报中的应用

Social Media?s Competitive Intelligence Function

Xie Xinzhou, Liu Kun, Wang Qiang

Using Social Media Analysis for Market (Entry) Strategies

Martin Grothe, Franziska Brecht

The Trend of Competitive Technical Intelligence in the Digital Age

Li Gang, Li Xiang

CONTENTS

Session 1 The Application of Social Media in Compatitive Intelligence

主题一 社会化媒体在竞争情报中的应用

Social Media?s Competitive Intelligence Function

Xie Xinzhou, Liu Kun, Wang Qiang

Using Social Media Analysis for Market (Entry) Strategies

Martin Grothe, Franziska Brecht

The Trend of Competitive Technical Intelligence in the Digital Age

Li Gang, Li Xiang

Research on Visualization of Microblog Communication Characteristics and

Content FeaturesHe Jiangen, Lu Wei, Zhang Xiaojuan, Tang Xiangbin

Public Opinion Evolution and Its Response under the Microblog Spread

—Taking Sanya Events about Ripping Tourists off

as ExampleFu Hong, Xie Xinzhou, Du Zhitao

Countermeasures on Development of Sci?tech Information in the Age

of Big DataWu Chensheng, Liu Yanjun, Liu Ru, Zhang Luji

Public Opinions Guidance and Sci?tech Information Communication

for Public EmergenciesLiu Yanjun, Wu Qiong, Li Nanxin, Zhao Junchao

Analysis of Influencing Factors of Opinion Expression

of Internet UsersMu Qing, Du Zhitao

The Method about Getting Information Resource of Competitive Intelligence

through Micro?blogWei Chen, Ma Ran

Towards Building Automated Web Information Monitoring Services

to Support Research Profiling

Zhang Zhixiong, Liu Jianhua, Zou Yimin, Xie Jing, Qian Li, Wang Ying

Session 2 Competitive Intelligence and Enterprise Competitiveness

主题二 竞争情报与企业竞争力

Innovation: Why Smart Stragegies Are Neither Necessarily Competitive

Nor Intelligent?Jean?Marie Rousseau, Jean Grisel

How Competitive Intelligence can Improve the Development of Contractors

and Sub?contractorsHenri Dou, Pierre Larrat

The Direction of Competitive Intelligence Activities in Japanese Enterprises

Responding to the Changing Global Economic Environment

Yoshio Sugasawa, Fumiyuki Takahashi

The New Challenges of CI Initiativesin Japanese Enterprises

Fumiyuki Takahashi, Yoshio Sugasawa

Effect of Standard Competitive Intelligence on Enterprise Technology

InnovationSong Hui

Zhongguancun Small Medium Micro?enterprises Information Demand and

the Ways of Obtaining Micro AnalysisWang Houquan

Analysis of the Electric Business War and the State of Industry Competition

in Our CountryLiu Pingping, Liu Kun

The Risk Radar for Chinese Enterprises Going Abroad Deep Due Diligence

Based on Competitive IntelligenceZheng Gang

Research on Competitive Intelligence Practices of French Poles

of CompetitivenessLi Rong, Zhang Yuan, Wei Xiaochuan

A Study on the Moral Education and Norms of Competitive

Intelligence ProfessionalsZhang Yunqian, Yan Na, Chen Shenjing

Problems that SMEs in Zhongguancun Science and Technology

Park FacingLiu Qiang, Xie xinzhou, Li Yongjin

The Development Characteristics of 2012 Top 500 Manufacturing Enterprises

of China Based on the Data Analysis

Zhao Ting, Chen Shenjing, Shi Yifang, Gao Wen

Session 3 Techniques, Methods and Tools of Competitive Intelligence

主题三 竞争情报技术、方法与工具

A Study of Competitive Technical Intelligence Sources Oriented Enterprise

Strategy and TacticsWang Zhijin, Han Zhengbiao, Qi Yashuang

Research on Technology Monitoring and Technology

Innovation ProcessCao Shujin, Chen Yijin, Gu Tinghua

Research on Evaluation of Counter?Competitive Intelligence

SystemXia Lixin, Wang Jun

Study on Motivation Mechanism for Technological Innovation of Chinese

Information Service EnterprisesLu Xiaobin

Discussion on KIT of Competitive Intelligence Services

in the Research InstitutesLiu Xiwen

Research on Organization Model Design of Counter?Competitive Intelligence Based

on Matrix Experts? SupervisionWang Jun, Xia Lixin, Cheng Xiufeng

Analyses on Domestic and Overseas Competitive Technical Intelligence?s Theory,

Approach and its ApplicationJin Xiaohong, Mu Qing, Zhan Tongxu

Promotion of Core Competence of Library Based on Characteristic Digital

Resources ConstructionZhang Jing, Liu Zhifang, Zhang Shuai

Analysis of Requirement of Competitive Technical Intelligence Based on

S&T Novelty Search—Based on Beijing Science and Technology

Information InstituteFan Qingtao, Du Yun, Chen Shenjin

Research on Application of Competitive Technology Intelligence in the Process

of Enterprises Management Technology

Du Yun, Zhang Wei, Yan Na, Li Xin

Dynamic Intelligence Scouting and Monitoring System

Liu Ru, Gao Chang, Li Nanxin, Zhang Luji

Research on Application of Patent Intelligence Based on Enterprise

Technical InnovationFang Fang

Session 4 The Analysis of Competitive Intelligence in Scientific Innovation

主题四 科技创新中的竞争情报分析

The Developing Trend and Status of Three Dimensional Printing Technology

Dong Jie, Zhao Shengxiang, Yi Tiemei, Li Mengru, Shen Zhengzheng

The Current Status and Developing Trend of Three Dimensional

Printing IndustryLi Mengru, Zhao Shengxiang, Yi Tiemei, Dong Jie

Research on Informative Acquisition and Analysis Method and Its Application in Regional

Industrial PlanningMiao Runlian, Li Mei, Zhang Ming, Xu Yanling

A Comparative Research on Practice of Technology Roadmap at Home

and AbroadLi Hui, Li Haili, Yang Ping

Geothermal Technologies Innovation in China?s Energy System

Liu Ru, Dong Xiaoqing, Zhao Junchao, Li Xiaoyan

Analysis and Thinking about the Current Situation of College Patent

Technology DevelopmentLiu Zhifang, Zhang Jing

Analysis on the Scientific Research Competitiveness of the Corn Research Field Based

on BibliometricsZhao Jingjuan, Zhang Wei, Tan Cuiping, Zheng Huaiguo

The Input?output Efficiency Evaluation of Public Scientific Institutes

in Beijing Based on DEA Method

Jin Xiaohong, Chen Anqi, Deng Mingrong, Du Zhitao, Zhan Tongxu

The Study of Beijing Municipal Sci?Tech Innovation Activity Characteristics Based

on Sci?Tech Novelty Search Statistical Analysis

Zhang Wei, Chen Shenjing, Du Yun, Zhang Xiaojing

Government Competitive Intelligence System Based on Data Mining

Deng Feng, Liu Yanbin

Research of the Technology Introduction Spillover

in BeijingLi Cheng, Zhang Wei, Jin Xiaohong

Construction & Application on Heavy Duty Truck

CTI WorkflowLiu Zhimin, Liu Shengqiang, Liu Shijing

The Protection and Use of Sci?tech Archive

Zhang Luji, Dong Xiaoqing, Zhao Junchao, Wu Chensheng

Analyses on Digital Publishing Model and Developing Countermeasures on Mobile

Sci?tech Journal in 3G TimesYu Zhengang, Zhang Jing, Wang Qiang

编辑推荐:

该书将竞争情报国际会议发表的论文集结成册,已是该系列论文集的第三本。

书籍规格:

书籍详细信息
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出版地北京出版单位北京大学出版社
版次1版印次1
定价(元)80.0语种简体中文
尺寸29 × 21装帧平装
页数 424 印数 2000

书籍信息归属:

社会化媒体环境下竞争情报研究进展是北京大学出版社于2014.2出版的中图分类号为 G350-53 的主题关于 竞争情报-国际学术会议-文集 的书籍。