新商务英语阅读教程

Unit 1 Corporate Culture Learning ObjectivesSection A Lead-inSection B Embracing EnglishText A What Does Corporate Culture Really Mean？Text B Components of a Great Corporate CultureSection C Extending Your EnglishI.Approaching the reading skill: Reading between the lines （理解文章字里行间的含义）1II.Applying the reading skill: Cultural Diversity in the WorkplaceIII.Job skill: Reading and understanding incident and progress report （读懂事故报告与进度报告）Section D Self-evaluationUnit 2 Trademarks and Brands Learning ObjectivesSection A Lead-inSection B Embracing EnglishText A How Does a Trademark Work？Text B Building a Strong BrandSection C Extending Your EnglishI.Approaching the reading skill:Reading between the lines （理解文章字里行间的含义）2II.Applying the reading skill: The Power of BrandingIII.Job skill:Reading and understanding a travel report （读懂差旅报告）Section D Self-evaluationUnit 3 Mechanism of the Board Learning ObjectivesSection A Lead-inSection B Embracing EnglishText A Forming of the Board DirectorsText B The Concept of Corporate Govemance with the BoardSection C Extending Your EnglishI.Approaching the reading skill: Understanding the tones （理解作者的语气）1II.Applying the reading skill: Should a Private Company Have a Board of Directors？III.Job skill: Reading and understanding summaries （读懂摘要）Section D Self-evaluationUnit 4 Stock Market Learning ObjectivesSection A Lead-inSection B Embracing EnglishText A Stock Market BubbleText B Befiavior of the Stock MarketSection C Extending Your EnglishI.Approaching the reading skill:Understanding the tones （理解作者的语气） 2II.Applying the reading skill: America's Stock Market: Better Than the AlternativesIII.Job skill: Reading and understanding advertisements （读懂广告）Section D Self-evaluationUnit 5 Overseas Market Learning ObjectivesSection A Lead-inSection B Embracing EnglishText A A Global Marketing StrategyText B Go West, E-Tailers！Section C Extending Your EnglishI.Approaching the reading skill:Outlining the text （概括文章要点） 1II.Applying the reading skill: Technology Helps Business Go GlobalIII.Job skill: Reading and understanding fliers and brochures （读懂小广告传单与宣传册）Section D Self-evaluationUnit 6 Vision of the Company Learning ObjectivesSection A Lead-inSection B Embracing EnglishText A Get Employees Excited About Your Business VisionText B Building Your Company's VisionSection C Extending Your EnglishI.Approaching the reading skill: Outlining the text （概括文章要点）2II.Applying the reading skill: Company Vision Statement and Business PlanningIII.Job skill:Reading and understanding instructions and procedure descriptions（读懂说明书）Section D Self-evaluationUnit 7 Business Geeks Learning ObjectivesSection A Lead-inSection B Embracing EnglishText A The Business Geek: Not an OxymoronText B Why Business Needs More Geeks？Section C Extending Your EnglishI.Approaching the reading skill: Understanding the author's purpose （理解作者意图） 1II.Applying the reading skill: Look for the Natural Leaders Among Your GeeksIII.Job skill: Reading and understanding foreign trade documents （读懂外贸单证）1Section D Self-evaluationUnit 8 Top 500 Learning ObjectivesSection A Lead-inSection B Embracing EnglishText A Being a Fortune 500 CompanyText B 10% of Global 500 Produce 73% of Greenhouse GasesSection C Extending Your EnglishI.Approaching the reading skill: Understanding the author's purpose （理解作者意图）2II.Applying the reading skill: World's 500 Largest Corporations in 2013: the ChineseAre RisingIII.Job skill: Reading and understanding foreign trade documents （读懂外贸单证2）Section D Self-evaluationNew Words and Expressions

“新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则，以话题为核心，语言技能为主线，精心设计的任务型活动贯穿每个教学单元。本教材为周瑞杰主编的《新商务英语阅读教程4》，《新商务英语阅读教程4/新商务英语教程》共8个单元，每单元由LearningObjectives，Lead-in，EmbracingEnglish，ExtendingYourEnglish和Self-evaluation5个模块构成，在扩大阅读量的同时对英语阅读基本技能及相关职业技能进行训练。　　《新商务英语阅读教程4/新商务英语教程》可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的学生在二年级下学期使用。