电子商务英语

电子商务英语

吕秀成, 主编

出版社:北京交通大学出版社

年代:2008

定价:24.0

书籍简介:

本书是为高职高专学生进行专业英语学习而编写的,在内容的编排上由浅入深,文章难度适中,即具有很强的专业性又具有很好的可读性。本书共有15个单元,课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、电子商务案例。每个单元设有精读课文、词汇短语、阅读材料、课后练习、知识链接、趣味英语等。

书籍目录:

Unit One Introduction to E-commerce Text Introduction to Ecommerce Reading Materials More About E-commerce  Knowledge Link  Fun English ordering Fast FoodUnit Two Introduetion to Internet  Text Introduction to Internet  Reading Materials Electronic Mail on the Internet Knowledge Link Introduction to the WOrld Wide Web Fun English Bosses Versus WorkersUnit Three Enterprise and E-commerce Text An Introduction to ERP--- Reading Materials How Can ERP Improve Companies’Business Performance Knowledge Link Benefits ERP Can Bring to Companies Fun English The Calm CEO

Unit One Introduction to E-commerce Text Introduction to Ecommerce Reading Materials More About E-commerce  Knowledge Link  Fun English ordering Fast FoodUnit Two Introduetion to Internet  Text Introduction to Internet  Reading Materials Electronic Mail on the Internet Knowledge Link Introduction to the WOrld Wide Web Fun English Bosses Versus WorkersUnit Three Enterprise and E-commerce Text An Introduction to ERP--- Reading Materials How Can ERP Improve Companies’Business Performance Knowledge Link Benefits ERP Can Bring to Companies Fun English The Calm CEOUnit Four B2C  Text The ABCs of B2C  Reading Materials Harley-Davidson  Knowledge Link Fun English The Busy Young Businessman Unit Five B2B Text How B2B Works Reading Materials Understanding the Supply Chain and EDI  Knowledge Link Benefits of EDI  Fun English Men Are Better FriendsUnit Six Supply Chain Management Text On Supply Chain Management Reading Materials More About Supply Chain Management Knowledge Link Why Is Supply Chain Management So Important Fun English A Good Response。Unit Seven Internet Marketing Text E-marketing Strategies Reading Materials Advertising Knowledge Link Fun English The Banker’S Tailor-made SuitUnit Eight Customer Relationship Management Text Customer Relationship Management Reading Materials How to Implement CRM Knowledge Link CRM Channels and Customer Contact Center  Fun English The Drunk Driver Unit Nine Ecommerce and Logisties Text Understanding Logistics in E-commerce Age Reading Materials Measures That Logistics Takes in E-commerce Age Knowledge Link The Logistics Requirements Fun English A Cheap MercedesUnit Ten Online Payments  Text Online Payments Reading Materials DigiCash Knowledge Link  Fun English Their Last RequestsUnit Eleven Internet Security Text Firewall Reading Materials Public Key Encryption and Digital Signature。 Knowledge Link Fun English What Does Two Hus Two EqualUnit Twelve Ecommerce and Taxation Text Tax Issues-in E-commerce(I)  Reading Materials Tax Issues in E-commerce(II) Knowledge Link Electronic Signatures in Global and National Commerce Act Fun English Neither Do IUnit Thirteen Website Building Text Website Building Reading Materials How to Promote and Maintain a Website Knowledge Link Fun English The Bill for$1000Unit Fourteen The Prospect for E-commerce Text The Development and Future of E-commerce Reading Materials Is There a Future for E-commerce Knowledge Link New Paradigm and New Models of E-commerce Fun English The Great IntroductionUnit Fifteen E-commerce Case study  Text A Case of B2B E-commerce Reading Materials Case of Alibaba Knowledge Link Introduction to Yahoo  Fun English Everything Should Be in BalanceReferences

内容摘要:

本书是为高职高专学生进行专业英语学习而编写的。在内容的编排上由浅入深,文章难度适中,既具有很强的专业性又具有很好的可读性。本书共有15个单元,课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、电子商务案例。 本书适合高职高专财经类学生使用,也可供相关人员学习使用。

编辑推荐:

本书是为高职高专学生进行专业英语学习而编写的。课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、电子商务案例。本书适合高职高专财经类学生使用,也可供相关人员学习使用。

书籍规格:

书籍详细信息
书名电子商务英语站内查询相似图书
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出版地北京出版单位北京交通大学出版社
版次1版印次1
定价(元)24.0语种简体中文
尺寸23装帧平装
页数印数 4000

书籍信息归属:

电子商务英语是北京交通大学出版社于2008.07出版的中图分类号为 H31 的主题关于 电子商务-英语-高等学校:技术学校-教材 的书籍。