出版社：高等教育出版社
年代：2010
定价：38.5
为满足高职高专层次商务英语专业学生的市场需求,编写组编写了一系列高职高专商务英语专业系列教材,全套共3册，包括《商务英语综合教程》、《商务英语综合教程教师参考书》、《商务英语听说教程》、《商务英语听说教程教师参考书》、《商务英语读写教程》、《商务英语读写教程教师参考书》《商务英语拓展教程》和《商务英语拓展教程教师参考书》。该系列教材内容涵盖学生的商务英语在实际运用时所涉及到的听、说、读、写四项技能，并结合当代国际商务英语教学中先进的教学理念，注重围绕生活技能主题，培养学生商务英语语言的实际交际能力，同时又与高职高专商务英语专业的教学大纲及培养目标相结合，是适合高职高专商务英语专业学生使用的一套精品教材。
Unit 1 Business Kaleidoscope
Section Ⅰ Lead-in 1
Section Ⅱ Reading What Is Business？ 3
Section Ⅲ Language Focus 6
Vocabulary Business Concept 6
Grammar Present Simple Tense 8
Translation Business Activity 9
Section Ⅳ Business Writing Business Letters 10
Section Ⅴ Listening & Speaking Expressing Opinions 12
Section Ⅵ Business Etiquette Dos and Donts in USA 15
Unit 2 Business Enterprise 16
Section Ⅰ Lead-in 16
Section Ⅱ Reading What Kind of Business Enterprise is Best for You？ 18
Section Ⅲ Language Focus 21
Vocabulary Company Structure 21
Grammar Past Simple Tense 23
Translation Management of an Enterprise 25
Section Ⅳ Business Writing A Company Profile 25
Section Ⅴ Listening & Speaking Presenting a Company 28
Section Ⅵ Business Etiquette Manners 32
Unit 3 Business Plan33
Section Ⅰ Lead-in 33
Section Ⅱ Reading Business Plan 36
Section Ⅲ Language Focus 39
Vocabulary Business Terms 39
Grammar Future Tense 41
Translation Business Plans 42
Section Ⅳ Business Writing Agenda 43
Section Ⅴ Listening & Speaking Holding a Meeting d5
Section Ⅵ Business Etiquette Business Meeting Etiquette 48
Review 1-3 50
Unit 4 Business Relationship54
Section Ⅰ Lead-in 54
Section Ⅱ Reading What Is Corporate Entertainment？ 56
Section Ⅲ Language Focus 59
Vocabulary Business Relationship 59
Grammar Present Continuous Tense 61
Translation Business Relationship 62
Section Ⅳ Business Writing Business Cards & Business Greeting Cards 63
Section Ⅴ Listening & Speaking Socializing 65
Section Ⅵ Business Etiquette Greetings and Introductions in Business 69
Unit 5 Marketing70
Section Ⅰ Lead-in 70
Section Ⅱ Reading The Marketing Mix 72
Section Ⅲ Language Focus 76
Vocabulary The Four Ps 76
Grammar Modal Verbs 78
Translation Marketing Process 79
Section Ⅳ Business Writing Telephone Messages 80
Section Ⅴ Listening & Speaking Business Telephoning 82
Section Ⅵ Business Etiquette Telephone Manners 85
Unit 6 Advertising87
Section Ⅰ Lead-in 87
Section Ⅱ Reading Advertising 88
Section ⅢLanguage Focus 91
Vocabulary Advertising Concept 91
Grammar Comparatives and Superlatives 93
Translation Product Description 94
Section Ⅳ Business Writing A Short Product Description 95
Section Ⅴ Listening & Speaking Presenting a Product 96
Section Ⅵ Business Etiquette What Should the Salesperson Do？ 99
Review 4-6 100
Unit 7 Retail Business104
Section Ⅰ Lead-in 104
Section Ⅱ Reading Retail Trade 105
Section Ⅲ Language Focus 108
Vocabulary Retail Concept 108
Grammar Countable and Uncountable Nouns; Articles 110
Translation Business Activity 112
Section Ⅳ Business Writing Business Memo 113
Section Ⅴ Listening & Speaking Offering Help 115
Section Ⅵ Business Etiquette Tips for Cross-Cultural Communication in Language 117
Unit 8 Banking 119
Section Ⅰ Lead-in 119
Section Ⅱ Reading The Business of Banking 121
Section Ⅲ Language Focus 124
Vocabulary Banking Service 124
Grammar Present Perfect Tense 125
Translation Business Plans 127
Section Ⅳ Business Writing Notice 127
Section Ⅴ Listening & Speaking Giving and Asking for Advice 129
Section Ⅵ Business Etiquette Banking Etiquette 132
Unit 9E-Business134
Section Ⅰ Lead-in 134
Section Ⅱ Reading What is E-business？ 136
Section ⅢLanguage Focus 139
Vocabulary E-Business Concept 139
Grammar Passive Ⅴoice 141
Translation E-Business Activity 143
Section 1ⅤBusiness Writing Email 143
Section Ⅴ Listening & Speaking Making Suggestions 145
Section Ⅵ Business Etiquette Business Email Etiquette 148
Unit 10 Customer Service 150
Section Ⅰ Lead-in 150
Section Ⅱ Reading What Is Customer Service？ 152
Section ⅢLanguage Focus 155
Vocabulary Customer Service Concept 155
Grammar Past Continuous Tense; Past Perfect Tense 156
Translation Customer Service 157
Section Ⅳ Business Writing Letters of Complaint; Adjustment Letters 159
Section Ⅴ Listening & Speaking Dealing with Complaint 162
Section Ⅵ Business Etiquette Ten Commandments of Customer Service 165
Review 7-10166
Glossary 170
《职通商务英语：综合教程1》将商务专业知识和跨文化商务交际能力与英语语言运用技能结合在一起，以学生为中心、以商务为环境、以商贸岗位任务为路径、以商务交际为目的，由浅入深，循序渐进，通过对学生听、说、读、写、译等基本技能的全面训练，培养学生通晓商务技能，掌握英语知识以及在未来岗位中完成商务任务和商务交际的能力。
| 书籍详细信息 | |||
| 书名 | 职通商务英语综合教程站内查询相似图书 | ||
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| 出版地 | 北京 | 出版单位 | 高等教育出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 38.5 | 语种 | 简体中文 |
| 尺寸 | 26 × 20 | 装帧 | 平装 |
| 页数 | 印数 | 3000 | |
职通商务英语综合教程是高等教育出版社于2010.7出版的中图分类号为 H31 的主题关于 商务－英语－高等学校：技术学校－教材 的书籍。