新编外贸英语函电

Part I Basic Knowledge of Busness Letter Writing

Module One Written Communication——An Overview

1. Parts of a Business Letter

2. Format of Business Letters

3. Envelope Addressing

4.Language and.Tone

5. Structuring Communications

6. E-mails

Intake

Part II Customers Development & Maintance

Module Two Establishment of Business Relations

Specimen Letters for Analysis

Specimen Letters for Self-study

Intake

Output

Module Three Inquiries and Replies

Specimen Letters Analysis

Specimen Letters for Self-study

Intake

Output

Module Four Making Quotations and Offers

Specimen Letters for Analysis

Specimen Letters for Self-study

Intake

Output

Part III Negotiation & Signing Contracts

Module Five Making Counteroffers and Declining Orders

Specimen Letters for Analysis

Specimen Letters for Self-study

Intake

Output

Module Six Acceptance and Orders

Specimen Letters for Analysis

Specimen Letters for Self-study

Intake

Output

Module Seven Terms of Payment

Specimen Letters for Analysis

Specimen Letters for Self-study

Intake

Output

Part IV Execution of Contracts

Module Eight Letter of Credit

Specimen Letters for Analysis

Specimen Letters for Self-study

Intake

Output

Module Nine Packing and Shipment

Specimen Letters for Analysis

Specimen Letters for Self-study

Intake

……

《新世界全国高职高专院校规划教材·商务英语专业：新编外贸英语函电》是一门语言与专业课程（国际贸易实务、进出口业务等多个领域）的结合体。它的特点就是以英语语言为工具、以培养商务写作技能为目标的专业技能课。基于这一特点，以典型工作任务分析为依据，将本教材开发为三个学习情境（客户的开发与维护、合同的磋商与签订、合同的履行），采用十个模块，以进出口两家公司的角色来完成一笔具体的进出口业务，实现了真正意义上的理论实践一体化。同时，本教材详尽介绍了当今商务函电往来的新知识和流行趋势；设置了学习目标、知识导入、知识输入（任务提出、案例讨论分析、归纳写作步骤、样例信函分析和样例信函自学）、知识吸收、知识输出（模拟实训）等内容，充分满足高职高专学生的学习需求。