涉外商务

涉外商务

施慧英, 主编

出版社:东华大学出版社

年代:2016

定价:28.9

书籍简介:

本教材以“工学结合、能力为本”的高职教育理念为指导,遵循“实用性、实践性和以学生为主体”的原则。本着“必需,实用,够用”为度,以就业为导向,以培养学生职场英语交际能力为目标,将学生置于模拟工作环境中,熟悉涉外工作中使用英语的典型场景,注重训练涉外活动中的各种语言表达方式,培养涉外交流活动中必要的语言综合基本技能。此次修订为第三版,着重修改第二、三单元,增加了第七单元。着重培养职场环境下的听、说、写应用能力和英语交际能力,使其毕业后能够尽快适应涉外工作岗位的需要。

作者介绍:

施慧英,浙江纺织服装学院英语教研室主任,教授,参编过教材,近三年主持的课题有:院级英语精品课程建设,高职大学英语课程模块和教学模式研究与探索,高职英语课程教学评价体系研究,培养高职学生英语自主学习能力的实践研究,基于职业性的高职英语教学内容体系与教学模式研究(市级)等课题。

书籍目录:

Unit 1 Job-Huntnng

Objectives of Learning and Workplace Practice

Warm-up Questions

Part 1 Background Information

Successful Job Interviews

Part 2 Listening and Speaking

Task 1 Listen and Practice

Task 2 Listen and Fill in

Task 3 Listen and Conversation

Task 4 Listen and Answer

Part 3 Practical Reading and Writing

I Resume

II Application Letter

Part 4 Practical Activities

I Presentation Practice

II Speaking Practice

III Writing Practice

Part 5 Related Words and Expressions

Unit 2 International Trade Fairs and Exhibitions

Objectives of Learning and Workplace Practice

Warm-up Questions

Part 1 Background Information

1. China Import and Export Fair

2. Product Presentation

Part 2 Listening and Speaking

Task 1 Listen and Practice

Task 2 Listen and Fill in

Task 3 Listen and Complete

Task 4 Listen and Answer

Part 3 Practical Reading and Writing

I Letter of Invitation

II E-Mail

Part 4 Practical Activities

I Speaking Practice

II Translating and Speaking Practice

III Writing Practice

Part 5 Related Words and Expressions

Unit 3 International Business Reception

Objectives of Learning and Workplace Practice

Warm-up Questions

Part 1 Background Information

Reception Etiquette

Part 2 Listening and Speaking

Task 1 Listen and Practice

Task 2 Listen and Fill in

Task 3 Listen and Complete

Task 4 Listen and Answer

Part 3 Practical Reading and Writing

I Company Profile

II Telephone Massage

II Itinerary

Part 4 Practical Activities

I Speaking Practice

II Translating and Speaking Practice

III Test Your Business Etiquette

IV Writing Practice

Part 5 Related Words and Expressions

Unit 4 International Business Travel

Objectives of Learning and Workplace Practice

Warm-up Questions

Part 1 Background Information

1. Travel Arrangements

2. Business Travel Etiquette

3. Currency Exchange

4. English for Broadcasting at the Airport and on the Flight

Part 2 Listening and Speaking

Task 1 Listen and Practice

Task 2 Listen and Fill in

Task 3 Listen and Complete

Part 3 Practical Reading and Writing

I Reservation Letter

II Letters of Thanks

III Speech of Thanks

Part 4 Practical Activities

I Speaking Practice

II Translating and Speaking Practice

III Writing Practice

Part 5 Related Words and Expressions

Unit 5 Internationai Business Negotiation

Objectives of Learning and Workplace Practice

Warm-up Questions

Part 1 Background Information

How to Start Your Business

Part 2 Listening and Speaking

Task 1 Listen and Practice

Task 2 Listen and Fill in

Task 3 Listen and Complete

Task 4 Listen and Answer

Part 3 Practical Reading and Writing

I Establishing Business Relations

II Inquiry

III Offer

IV Counter-Offer

Part 4 Practical Activities

I Speaking Practice

II Test Your Business Etiquette

III Translating and Speaking Practice

IV Writing Practice

Part 5 Related Words and Expressions

Unit 6 Contract Performance

Objectives of Learning and Workplace Practice

Warm-up Questions

Part 1 Background Information

1. Business Etiquette

2. Terms of Payment

3. Business Documents

4. The Requirements for Making Out Business Documents

Part 2 Listening and Speaking

Task 1 Listen and Practice

Task 2 Listen and Fill in

Task 3 Listen and Complete

Part 3 Practical Reading and Writing

I Orders and Their Fulfillment

II Terms of Payment

Part 4 Documentation

I Sales Contract

II Letter of Credit

III Notes

Part 5 Practical Activities

I Speaking Practice

II Translating and Speaking Practice

III writing Practice

IV Making Documents

Part 6 Related Words and Expressions

Unit 7 Customer Service

Objectives of Learning and Workplace Practice

Warm-up Questions

Part 1 Background Information

1.Customer Service

2.Follow-up Visit

Part 2 Listening and Speaking

Task 1 Listen and Practice

Task 2 Listen and Fill in

Task 3 Listen and Complete

Task 4 Listen and Answer

Part 3 Practical Reading and Writing

Claims and Settlements

Part 4 Practical Activities

Ⅰ Speaking Practice

Ⅱ Writing Practice

Part 5 Related Words&Expressions

Appendix 1 世界主要银行及货币名称

Appendix 2 世界贸易组织及公司内部结构名称

Appendix 3 国际贸易英语术语及词汇

Appendix 4 邀请接待方面的词汇

Appendix 5 产品介绍用语

Appendix 6 职务职位名称

Appendix 7 纺织服装词汇

Appendix 8 国际贸易英语常用表达式

Bibliography 参考文献

内容摘要:

《职场英语实训教程:涉外商务(第三版)》具有以下几方面特点:1.实用性及针对性。《职场英语实训教程:涉外商务(第三版)》的内容设计以涉外商务活动及贸易交往为主线,都是日常涉外商务活动的情景再现;实训情景选材也源于涉外岗位内容,贴近工作实际,便于学生熟悉和掌握涉外工作的实际操作过程;2.职业性及应用性。教材内容联系职业实践,应用性强,有助于学生掌握未来工作中涉外交际所需要的英语语言知识和应用技能。此外,《职场英语实训教程:涉外商务(第三版)》的内容设计还结合了高等学校英语应用能力笔试及口试的形式及内容,与英语考级、考证相衔接;3.新颖性及创新性。教材的体例安排突破了按照语言知识和语言技能来组织教学的传统方式,根据不同职业涉外工作中共性的典型工作任务及职业场景设计、组织学习内容,每单元浓缩成一个典型工作环节,学习任务与工作任务相结合,体现“教、学、做”一体化;4.内容模块化。各模块内容既相互联系,又可独立操作。各学校可根据专业和教学实际从中选择不同的模块组合,有选择地进行教学。

书籍规格:

书籍详细信息
书名涉外商务站内查询相似图书
9787566910028
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出版地上海出版单位东华大学出版社
版次3版印次1
定价(元)28.9语种简体中文
尺寸26 × 19装帧平装
页数印数

书籍信息归属:

涉外商务是东华大学出版社于2016.3出版的中图分类号为 H31 的主题关于 商务-英语-高等职业教育-教材 的书籍。