电子商务专业英语教程

Unit 1 Electronic Commerce Theory

Text A Overview of Electronic Commerce

Exercises

Text B Advantages And Disadvantages of Electronic Commerce

Reading Materials

IT Producing Industries -Hopeful Sighs In 2003

IT Producing Industries Weather the Recession and Recover Slowly

Unit 2 Internet and Protocols

Text A Computer Networks

Exercises

Text B The TCP/IP Protocol Suite

Reading Materials

A Nation Online： How Americans Are Expanding Their Use Of The Internet

Unit 3 Economics of Electronic Commerce

Text A Interaction of Economics and E-commerce

Exercises

Text B E-Commerce Changes the Economics of Research

Reading Materials

Online Marketing Basics

Establishing a Web Presence

Unit 4 Web Publishing

Text A Online Publishing

Exercises

Text B Opportunities and Risks of Electronic Publishing

Reading Materials

Assessing the Need for an Online Store

Unit 5 Logistics

Text A I.ogistics in Electronic Commerce

Exercises

Text B The Logistics Gaps in China

Reading Materials

The First Step to Internet Marketing：Pick Something to Promote

Step One： Pick Something to Promote

Selling Stuff

Collecting Leads

Info to Collect

Other Stuff You Can Achieve with Search Ads

Unit 6 EDI and Its Application

Text A Electronic Data Interchange （EDI）

Exercises

Text B EDI Adoption and EDI Maturity

Reading Materials

Ten Key Steps to Successfully Marketing Your Business Online

Unit 7 Electronic Marketing Structure and Direct Marketing

Text A Overview of Electronic Marketing Structure

Exercises

Text B Direct Marketing

Reading Materials

Internet Marketing and customer referrals

Unit 8 SCM and Electronic Commerce

Text A IT and supply-chain management

Exercises

Text B The significance of virtual value chains in revealing new market opportunities ""

Reading Materials

A History of Logistics/Supply Chain Management

Unit 9 Advertising Strategies

Text A Advertising Methods on the Web

Exercises

Text B Advertisement Strategies

Reading Materials

How to Start Selling Online

Unit 10 Security Issues in Electronic Commerce

Text A Internet E-Commerce Security

Exercises

Text B Creating and maintaining Brands on the Web

Reading Materials

E-Commerce Security： Fact or Fiction?

Unit 11 Eletronic Commerce Legislation

Unit 12 Web Marketing

Unit 13 Electronic Commerce and Information Economy

Unit 14 Electronic Commerce Trust

Unit 15 Electronic Commerce Planning

参考译文

《高等学校专业英语教材：电子商务专业英语教程》旨在使读者掌握电子商务专业英语术语及用法，培养和提高读者阅读和翻译专业英语文献资料的能力。《高等学校专业英语教材：电子商务专业英语教程》由15个主题单元组成，涵盖了电子商务领域的基本理论、基本知识、基本技术、基本应用和法规等内容。每个主题单元由课文、阅读材料、词汇、注释和练习组成。书后附有参考译文、参考答案和参考文献。为了方便教学，《高等学校专业英语教材：电子商务专业英语教程》另配有电子教案，向采纳《高等学校专业英语教材：电子商务专业英语教程》作为教材的教师免费提供。
《高等学校专业英语教材：电子商务专业英语教程》可以作为电子商务、信息管理与信息系统、物流管理、市场营销等本专科专业英语教材，也可供从事相关专业的工程技术人员参考使用。