十天搞定外贸函电

序 不走寻常路，十天写一手漂亮的电子邮件

第一天 前期联络Prebusiness Contact

1.邀请客户见面Requesting Business Appointment

2.讨论时间地点Scheduling Visiting Itinerary

3.取消本次会面Cancelling the Meeting

4.见面后的跟进Following up after Meeting

5.展会后的联络Contacting after Fairs

6.开发潜在客户Developing Potential Customer

7.介绍自己优势Introducing Our Advantage

8.突出专业素养Highlighting Speciality

第二天 商务往来Doing Business

Part 1 询盘处理Dealing with Inquiries

9.回复新客户的询盘Counter offer to New Inquiries

10.回复有针对性的询盘Counteroffer to Specific Inquiries

11.回复语焉不详的询盘Counteroffer to Non-specific Inquiries

12.跟进老客户的询价Following—up Inquiry From Current Customer

13.给客户推荐新产品Recommending New Product

14.回答客户的各种问题Replying Questions

Part 2 如何报价Offer Methods

15.快速准确的报价Prompt&Accurate Quotation

16.详细专业的报价Detailed&Professional Quotation

17.回复客户的砍价Replying to Customer Bargain

18.多轮价格谈判Price Negotiating

19.最终确定价格Final Price Confirmed

Part 3 细节处理Detailed Issues Followup

20.给客户准备样品Preparing Samples to Customer

21.向客户询问到付账号Requesting the Courier Account

22.请客户支付样品费Requesting Sampling Charge

23.询问样品是否满意Asking for Sample Evaluation

24.讨论包装问题Packaging Confirmation

25.讨论颜色问题Color Confirmation

26.确认设计稿Artwork Confirmation

27.了解客户的其他需求Acknowledging Other Requests

第三天 订单操作Order Followup

Part 1 订单确认Order Confirmation

28.收到客户订单Receiving PO

29.付款方式谈判Payment Terms Discussion

30.跟客户交涉修改条款Negotiating Payment Terms

31.收到最终订单Confirmation for Final PO

32.给客户形式发票Sending PI

Part 2 产前准备Preproduction preparation

33.准备产前样Preparing Pre—production Samples

34.下单给供应商Placing Order to Vendor

35.紧急修改包装Package Re—confirmation

36.重新制作订单Receiving Revised PO

37.重新制作形式发票Re—preparing New PI

38.重新准备样品Re—arranging samples

Part 3 生产装运Production&Delivery

39.告知客户生产情况Advising the Production Status

40.申请第三方验厂Applying 3一Party for Factory Evaluation

41.申请第三方验货Applying 3“Party for Inspection

42.验货未通过Failed in Inspection

43.整改后申请重验Applying Re—inspection

44.讨论装运细节Shipping Details Confirmation

45.告知客人装运和预计到港时间 Keep Customer Informed the Ship Date&ETA

第四天 收款问题Payment Terms

46.提交单据并向客户催款Documentary Submission&Payment Push

47.收到客户付款通知Receiving the Payment Made from Customer

48.请客户提供银行水单Asking Bank Receipt

49.发现付款错误跟客户重新讨论Re-discussion for Payment Error

50.告知客户款项收到Recd Payt Inform

51.请客户更改信用证Propose Amendment to L／C

52.请客户接受信用证不符点Propose Acceptation of L／C Discrepancy

53.讨论新订单的付款方式Payment Terms Confirmation to New Order

第五天 处理投诉Claim Settling

54.对于品质的投诉Quality Complaints

55.对于交期的投诉Delivery Time Complaints

56.对于服务的投诉Service Complaints

57.道歉并提供解决方案Apology＆Solutions

58.客户提出索赔Compensation Claim

59.商量赔款金额Compensation Negotiation

60.申请分批赔付Application for Compensation Installment

61.申请延期赔付Application for Deferred Compensation

62.拒绝客户的赔款要求Compensation Refusal

63.讨论用别的方式代替赔款Compensation Alternatives

第六天 售后跟进Aftersale Service

64.询问产品销售情况Inquiring Sales

65.了解最新市场动向Hold Latest Market Tendency

66.讨论同类产品Similar Products Discussion

67.针对缺陷提供改进方案Solutions to Defect

68.对于降低成本的建议Cost Reduction Advice

69.给客户专业的意见Professional Advice

70.推荐其他同系列产品Other Series Recommendation

71.给客户最新的产品信息Latest Products Information

72.告知售后服务电话After—sale Service Hotline

第七天 其他日常工作Other Daily Working

73.出差的自动回复Auto—reply for Business Trip

74.通知客户展会安排Fair Arrangement Inform

75.通知客人新网站完成New Website Inform

76.公司地址变更通知Company Address Change Inform

77.邮箱地址变更通知E-mail Change Inform

78.病假的自动回复Auto—reply for Sick Leave

79.宣布公司的新规定Announcing New Office Regulations

80.职务调动通知Transfer Notification

81.内部工作调整通知Internal Work Adjustment Notification

82.休假通知Annual Leave Announcement

83.离职通知Resignation Announcement

84.退休通知Retirement Announcement

第八天 私人往来Personal Affairs

85.结婚通知Marriage Announcement

86.请同事们聚餐Inviting Co—workers to Dinner Paay

87.产子通知Announcing the Birth of a Child

88.邀请客户聚餐Inviting Customer for Dinner

89.跟客户讨论私人问题Private Conversation with Customer

90.请客户帮忙Seeking for Helping Hand

第九天 特别问候Special Greetings

91.圣诞问候Xmas Greetings

92.新年问候New Year Greetings

93.春节问候Chinese New Year Greetings

94.感恩节问候Thanksgiving Day Greetings

95.万圣节问候Halloween Greetings

96.长假问候Holiday Greetings

97.祝贺新婚Marriage Celebrating

98.祝贺升职Promotion Celebrating

99.敬祝早日康复Get-well Messages

100.寄送小礼物Sending a Small Girl

第十天 细节问题Detailed Issues

101.附件的问题Attachment Issue

102.图片的问题Photo Issue

103.邮件长短的问题Space Issue

104.签名的问题Signature Issue

105.邮箱地址的问题E—Mail Address Issue

106.格式、行文、空格、空行和标点Format，Writing Manner，Blank Space-Blank LiBe&Punctuation

后记

《乐贸·外贸英语实战系列：十天搞定外贸函电》作为一名外贸人，你是否有过以下困惑：研读大量函电书籍后，给老外发邮件仍然无从下笔；每次邮件往来后，总担心自己的CHINGLISH能否被客户理解；工作几年后，自认为熟悉的行文套路，一旦遇到紧急情况，又感到无所是从……阅读本书，将帮你轻松解决以上困惑，让你不由慨叹外贸函电竟如此简单。
　　《乐贸·外贸英语实战系列：十天搞定外贸函电》立足外贸人实际需求编写，区别于传统意义的学院派函电，将外贸工作中可能发生的数百种情况，归纳为十天学习。100篇简单、地道的英文函电，让你彻底告别传统函电；灵活运用新KISS原则，快速进入老外的思维模式；秘而不宣的外贸知识点无私分享，助你提高订单成交率。

为了让朋友们快速上手，在短期内迅速了解到当前主流英文邮件的写法，《十天搞定外贸函电》作者毅冰将外贸工作中可能发生的数百种情况，根据工作的流程和进展，大致归纳为九天学习，涉及前期联络、开发信的书写、询盘的处理、报价和跟进的方法，还有谈判、装运、验货、验厂、收款等，详解不同情境和语境下的邮件书写，让读者阅读后在实际工作中可以“脱笔而出”。而第十天，专门讲解细节问题，供学有余力的朋友总结和提高。
　　《“乐贸”系列丛书·外贸英语实战系列：10天搞定外贸函电》在美长的各个小节中，增加了可替代的例句，尽量覆盖到工作的方方面面，应付一些突如其来的问题。另外还专门设置了“Useful Tips”章节，每节阐述一个外贸小知识，介绍的是一些笔者认为特别重要的细节，或者平时网络中不太能搜到、但工作中却必不可少的要点，让你在收获函电精华的同事，学到更多的外贸技能。