出版社：上海交通大学出版社
年代：2014
定价：36.0
《实用商贸英语教程》是针对高职高专商贸类专业学生所编写的英语教材。本教材根据高职院校的商务英语教学要求和商贸类工作职位要求编写，秉持实用性、针对性以及科学性的原则，为学习者提供了丰富、真实、生动的英语素材，涵盖了商务领域的典型工作场景，有利于学习者提高商贸英语知识技能，培养跨文化交流意识，胜任商贸类工作。
Unit 1 Job Interview
A Job Interview
A Job Advertisement
A Cover Letter
Resume
Unit 2 Office Work
Answering a Phone Call
Asking for a Leave
Equal Work, Unequal Pay
Leaving Note
Unit 3 Business Trip
In the Hotel
Airplane Ticket
Questionnaires
Unit 4 Client Reception
Welcoming the Guest at the Airport
Entertaining Clients at a Welcoming Party
Invitation
Unit 5 Brand and Marketing
Marketing Strategy
Viral Marketing
Marketing Re-mix
Advertisement
Unit 6 Enquiry and Offer
Making an Enquiry and an Offer
An Enquiry Letter and an Offer Letter
Fax
Unit 7 Counteroffer and Order
Bargain on Price
Placing an Order
An Order Letter
Counteroffer Letter
Unit 8 Payment
Making Payment by LC
Payment Instruments
Collection Letters
Unit 9 Packing and Shipment
Packing Matters
Advancing Shipment
Wrap Rage
Letter of Shipment
Unit 10 Insurance
Insurance Practice of PICC
Insurance Consulting
How to Get Cargo Insurance
Letter of Insurance
Unit 11 Complaints and Settlement
Accepting a Claim
Rejecting a Claim
Dealing with Customer's Complaints
Letter of Complaints and Claims
Unit 12 Public Relations
Arranging a News Conference
Crisis Public Relations
Press Release
Keys
Appendix 1 Business English Glossary
Appendix 2 Commercial Invoice
Appendix 3 Packing List
Appendix 4 Bill of Lading
Appendix 5 Insurance Policy
Appendix 6 Sales Contract
Reference
《实用商贸英语项目化教程》是针对高职高专商贸类专业学生所编写的英语教材，根据高职院校的商务英语教学要求和商贸类工作职位要求编写，秉持实用性、针对性以及科学性的原则，为学习者提供了丰富、真实、生动的英语素材，涵盖了商务领域的典型工作场景，有利于学习者提高商贸英语知识技能，培养跨文化交流意识，胜任商贸类工作。
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| 书名 | 实用商贸英语项目化教程站内查询相似图书 | ||
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| 出版地 | 上海 | 出版单位 | 上海交通大学出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 36.0 | 语种 | 简体中文 |
| 尺寸 | 26 × 19 | 装帧 | 平装 |
| 页数 | 印数 | ||
实用商贸英语项目化教程是上海交通大学出版社于2014.出版的中图分类号为 H31 的主题关于 商务－英语－高等职业教育－教材 的书籍。