出版社:东北财经大学出版社
年代:2012
定价:26.0
本书由四个单元组成,包括展前、展中、展后和会议。每个单元又由若干课构成,每课都有中文导读、英文导入、情景对话、实用句型、课文、注释、练习以及更多阅读等部分。练习包括回答问题、角色扮演、阅读理解和翻译等。
Unit 1 Preparation for Exhibition(展前)
Lesson One Brief Introduction to Conventions and Exhibitions
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Two Planning the Exhibition
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Three Exhibition Marketing
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Four Invitation
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Unit 2 At the Exhibition(展中)
Lesson One Receiving Clients
Section One:Lead in
Section Two:Speak and Act
Section ThFee:Intensive Reading
Section Four:Read More
Lesson Two Sales Presentation
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Three Business Negotiation
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Four Signing a Contract
Section One:Lead in
Section Two:Speak and Act
Section ThFee:Intensive Reading
Section Four:Read More
Lesson Five Organizing Activities
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Unit 3 Exhibition Follow-Up(展后)
Lesson One Follow-uD Businesses
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Two Exhibition Results Analysis
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Unit 4 Convention(会议)
Lesson One Booking a Meeting
Section One:kad in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Two Preparation for International Convention
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section FoLlr:Read More
Lesson Three Opening and Closing Ceremony
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
Lesson Four Notice
Section One:Lead in
Section Two:Speak and Act
Section Three:Intensive Reading
Section Four:Read More
附录1 主要国际会议、展览行业组织
附录2 会展词汇与术语
主要参考文献
练习参考答案
《21世纪高职高专精品教材:会展英语·会展专业(第2版)》从情景对话入手,培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容,涵盖了会展业服务和管理的主要内容。避免过于强调阅读、词汇、语法和翻译的学习,而是将职业技能的训练贯穿于英语学习中,使学习者感到明确的职业指向性。
《21世纪高职高专精品教材:会展英语·会展专业(第2版)》不仅可以作为中高等职业院校会展专业学生的教材,还可以作为有志从事会展工作的专业人士、管理人员、翻译人员的参考资料。
书籍详细信息 | |||
书名 | 会展英语站内查询相似图书 | ||
9787565410574 如需购买下载《会展英语》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN | |||
出版地 | 大连 | 出版单位 | 东北财经大学出版社 |
版次 | 2版 | 印次 | 3 |
定价(元) | 26.0 | 语种 | 简体中文 |
尺寸 | 24 × 17 | 装帧 | 平装 |
页数 | 印数 |
会展英语是东北财经大学出版社于2013.1出版的中图分类号为 H31 的主题关于 展览会-英语-高等职业教育-教材 的书籍。