会展英语

会展英语

雷兵, 杨晓梅, 主编

出版社:东北财经大学出版社

年代:2012

定价:26.0

书籍简介:

本书由四个单元组成,包括展前、展中、展后和会议。每个单元又由若干课构成,每课都有中文导读、英文导入、情景对话、实用句型、课文、注释、练习以及更多阅读等部分。练习包括回答问题、角色扮演、阅读理解和翻译等。

书籍目录:

Unit 1 Preparation for Exhibition(展前)

Lesson One Brief Introduction to Conventions and Exhibitions

Section One:Lead in

Section Two:Speak and Act

Section Three:Intensive Reading

Section Four:Read More

Lesson Two Planning the Exhibition

Section One:Lead in

Section Two:Speak and Act

Section Three:Intensive Reading

Section Four:Read More

Lesson Three Exhibition Marketing

Section One:Lead in

Section Two:Speak and Act

Section Three:Intensive Reading

Section Four:Read More

Lesson Four Invitation

Section One:Lead in

Section Two:Speak and Act

Section Three:Intensive Reading

Section Four:Read More

Unit 2 At the Exhibition(展中)

Lesson One Receiving Clients

Section One:Lead in

Section Two:Speak and Act

Section ThFee:Intensive Reading

Section Four:Read More

Lesson Two Sales Presentation

Section One:Lead in

Section Two:Speak and Act

Section Three:Intensive Reading

Section Four:Read More

Lesson Three Business Negotiation

Section One:Lead in

Section Two:Speak and Act

Section Three:Intensive Reading

Section Four:Read More

Lesson Four Signing a Contract

Section One:Lead in

Section Two:Speak and Act

Section ThFee:Intensive Reading

Section Four:Read More

Lesson Five Organizing Activities

Section One:Lead in

Section Two:Speak and Act

Section Three:Intensive Reading

Section Four:Read More

Unit 3 Exhibition Follow-Up(展后)

Lesson One Follow-uD Businesses

Section One:Lead in

Section Two:Speak and Act

Section Three:Intensive Reading

Section Four:Read More

Lesson Two Exhibition Results Analysis

Section One:Lead in

Section Two:Speak and Act

Section Three:Intensive Reading

Section Four:Read More

Unit 4 Convention(会议)

Lesson One Booking a Meeting

Section One:kad in

Section Two:Speak and Act

Section Three:Intensive Reading

Section Four:Read More

Lesson Two Preparation for International Convention

Section One:Lead in

Section Two:Speak and Act

Section Three:Intensive Reading

Section FoLlr:Read More

Lesson Three Opening and Closing Ceremony

Section One:Lead in

Section Two:Speak and Act

Section Three:Intensive Reading

Section Four:Read More

Lesson Four Notice

Section One:Lead in

Section Two:Speak and Act

Section Three:Intensive Reading

Section Four:Read More

附录1 主要国际会议、展览行业组织

附录2 会展词汇与术语

主要参考文献

练习参考答案

内容摘要:

《21世纪高职高专精品教材:会展英语·会展专业(第2版)》从情景对话入手,培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容,涵盖了会展业服务和管理的主要内容。避免过于强调阅读、词汇、语法和翻译的学习,而是将职业技能的训练贯穿于英语学习中,使学习者感到明确的职业指向性。
  《21世纪高职高专精品教材:会展英语·会展专业(第2版)》不仅可以作为中高等职业院校会展专业学生的教材,还可以作为有志从事会展工作的专业人士、管理人员、翻译人员的参考资料。

书籍规格:

书籍详细信息
书名会展英语站内查询相似图书
9787565410574
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出版地大连出版单位东北财经大学出版社
版次2版印次3
定价(元)26.0语种简体中文
尺寸24 × 17装帧平装
页数印数

书籍信息归属:

会展英语是东北财经大学出版社于2013.1出版的中图分类号为 H31 的主题关于 展览会-英语-高等职业教育-教材 的书籍。