出版社：中国财政经济出版社
年代：2010
定价：50.0
本书从历史文化角度介绍和解释了中国商务活动中的一些特点。此书的特点之一是用英语写作；二是简明易懂地介绍了儒家的思想，三是将儒学与中国商务活动相结合。
Preface / 1
Acknowledgments / 3
Notes / 4
List of quotations from the Analects of Confucius / 5
Chapter One The Two Giants
Yao Ming / 3
Confucius / 5
The Zhou Order / 12
The concept of Junzi (Gentleman) / 15
What does Yao Ming have to do with Confucius? / 17
Culture， history and business / 19
Vertical approach vs. horizontal approach / 22
Chapter Two Guanxi at a Closer Look
Guanxi - a special Chinese word / 29
The circles / 31
The root of guanxi - familial relationship / 35
Graded Love / 37
The concept of Ren and filial piety / 39
Guanxi in business / 43
Reciprocity and renqing /48
An eternal process / 50
Chapter Three The Family Expanded
Familism / 57
The concept of Xiao - filial piety and beyond / 61
Face / 66
Face in business / 70
Morality vs. legality / 74
Contract vs. trust / 78
The concept of Yi (righteousness) / 81
Chapter Four Hierarchy and Propriety
Egalitarian or hierarchical / 85
The concept of Li (Propriety) / 91
Li and communication in China / 95
De (morality) and leadership in traditional Chinese culture / 100
Hierarchy in business / 107
Chapter Five Confused by Confucius?
One Confucius， many schools of Confucianism/115
Confucianism and other schools of thinking / 120
The cultural legacy / 123
Confucian businessman / 128
The concept of Zhongyong / 133
Present-day applications of Confucianism / 135
Two pieces of advice / 139
Index / 141
Selected Bibliography and Further Readings / 150
A book that connects business with culture， the present with the past， and the world with China.
As there is already so much literature on business practices in China， instead of telling you WHAT and HOW， this small book is more focused on WHY. With better knowledge of the rationale behind the business practices in China， you can understand those practices better and make better decisions. By ushering you to Confucianism， the dominant school of thinking in Chinese history， this book can also help you to have better understanding of Chinese people and their way of thinking and behaving in general， and help you reduce your frustrations and anxieties in doing business in China.
Tony Liu connects Chinas rich Confucian culture， values and tradition with contemporary Chinese business behavior. He provides a context for business practices that can baffle the typical western executive and the concepts that will provide hours of productive conversation with Chinese business partners. A good read for aspiring and old China hands.
Michael Barbalas
President， American Chamber of Commerce， China
An effective business implementation must take local culture into consideration. I am excited to see variety of aspects of the traditional Chinese cultureaddressed in this book which unveils the complex link between culture and business. I totally agree with the author not to jump into quick generalizations and conclusions about business practices in another cultural setting，but to strive for effective implementation.
Daniel Shih， PhD
Deputy Chairman of Stella International Holdings Limited
Former President of Motorola China
Fomer Chairman of PepsiCo China
| 书籍详细信息 | |||
| 书名 | 儒家思想与中国商务站内查询相似图书 | ||
| 9787509521267 如需购买下载《儒家思想与中国商务》pdf扫描版电子书或查询更多相关信息，请直接复制isbn,搜索即可全网搜索该ISBN | |||
| 出版地 | 北京 | 出版单位 | 中国财政经济出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 50.0 | 语种 | 英文 |
| 尺寸 | 26 × 0 | 装帧 | 平装 |
| 页数 | 184 | 印数 | 1000 |
儒家思想与中国商务是中国财政经济出版社于2010.4出版的中图分类号为 F72 ,B222.05 的主题关于 儒家－哲学思想－研究－中国－英文 ,商务－研究－中国－英文 的书籍。