国际商务英语

Part I GlobalizationChapter 1 GlobalizationHighlightsOpening Case： Box Continues Global Expansion with NewStrategicPartnersText： Global ExpansionExtensive Reading： What Is GiobalizationWeb ResourcesPart II Global EnvironmentChapter 2 The Political EnvironmentHighlightsOpening Case： The Promise of the Region's Oil FieldsIsn't Without Political ComplicationsText： Political EnvironmentExtensive Reading： Business and GovernmentWeb ResourcesChapter 3 The Legal EnvironmentHighlightsOpening Case： Colombia Gets a U. S. Treaty It MayNo Longer NeedText： The International Legal EnvironmentExtensive Reading： The U. S. Legal SystemWeb ResourcesChapter 4 The Cultural EnvironmentHighlightsOpening Case： Cross-Cultural Solutions for InternationalBusinessText： Culture and International BusinessExtensive ReadingWeb ResourcesPart III Global Trade and InvestmentChapter 5 International TradeHighlightsOpening Case： What's Roilling the Waters of Global TradeText： Why Do Nations TradeExtensive Reading： The New Trade TheoryWeb ResourcesChapter 6 InvestmentHighlightsOpening Case： Investing in the Future： A Philosophyfor SuccessText： Theory of International InvestmentExtensive Reading： Foreign Direct Investment in the WorldEconomyWeb ResourcesChapter 7 Economic IntegrationHighlightsOpening Case： East Asia Economic IntegrationText： Economic IntegrationExtensive Reading： Levels of Economic IntegrationWeb ResourcesChapter 8 Exporting and ImportingHighlightsOpening Case： EU Welcomes Russia's WTO Accessionafter 18 Years of NegotiationsText： World Trade OrganizationExtensive Reading： Function of International TradeInternational Chamber ofCommerce （ ICC ）Web ResourcesChapter 9 International Manufacturing ManagementHighlightsOpening CaseText： Global Manufacturing and Material ManagementExtensive Reading： Where to ProduceWeb ResourcesChapter 10 Intemational MarketingHighlightsOpening CaseText： Global MarketingExtensive Reading： Marketing FundamentalsWeb ResourcesChapter 11 lntemational Human Resource ManagementHighlightsOpening Case： The Case for Personal-IdentitySocializationText： Managing a Global WorkforceExtensive Reading： The Process of Human ResoucesManagementWeb ResourcesChapter 12 International Financial ManagementHighlightsOpening Case： Rick Perry's Not-Really-All-That-Flat TaxText： International TaxationExtensive Reading： Government as Tax CollectorWeb Resources参考书目

《国际商务英语/国际商务系列教材》由十个章节组成。每一个章节围绕一个主题展开。编著者编写《国际商务英语/国际商务系列教材》的目的是使广大学生及从业人员了解国际商务相关知识，掌握参与国际贸易必备的国际市场营销分析能力与国际贸易实务操作能力，具备一定对外贸易谈判技巧。