会展实务英语

Module 1 Services beflore an Exhibition

Part 1 Promoting an Exhibition推广展会

Task 1 Introducing an Exhibition

Task 2 Inviting to an Exhibition

Task 3 Enquiring about an Exhibition

Task 4 Choosing an Exhibition

Part 2 Making Exhibiting Arrangements安排参展

Task 1 Booking a Stand

Task 2 Arranging Shipping

Task 3 Handling Insurance

Task 4 Making Travel Arrangements

Part 3 Moving in an Exhibition进驻展馆

Task 1 Building the Booth

Task 2 Decorating the Booth

Task 3 Training Booth Staff

Module 2 Services at an Exhibition

Part 4 Receiving Clients接待客户

Task 1 Receiving Customers at a Booth

Task 2 Socializing with Clients

Task 3 Going Sightseeing with Clients

Part 5 Presenting Products推介产品

Task 1 Presenting Products

Task 2 Talking with Visiting Clients about New Products

Task 3 Learning to Present Effectively。

Part 6 Negotiating Business洽谈业务

Task 1 Negotiating about Price

Task 2 Negotiating about Payment

Task 3 Negotiating about Shipment

Task 4 Negotiating about Packing and Insurance

Part 7 Signing a Contract签订合同

Task 1 Drawing up a Contract

Task 2 Amending a Contract

Task 3 Signing a Contract

Module 3 Services after an Exhibition

Part 8 Following up Business跟进业务

Task 1 Learning Exhibition Follow-up Strategy

Task 2 Planning After-show Marketing Activities

Task 3 Following up Sales Orders&Prospects

Part 9 Analyzing Exhibition Results分析会展成效

Task 1 Measuring the Success of an Exhibition

Task 2 Reporting Exhibition Results

Task 3 Writing Reports on Exhibition Results

Appendices

Appendix 1 附录1 常用外贸专业术语缩略词

Appendix 2 附录2 国际展览专业术语

Appendix 3 附录3 部分展览专业网站

References参考文献

《全国高等院校基于工作过程的校企合作系列教材：会展实务英语》内容紧扣会展企业人才能力需求，以会展商务活动体系中的典型工作任务与工作过程为依据，以“主办方”、“参展商”以及“采购商”三个不同角色的真实工作任务为出发点，按照展前、展中和展后的工作流程序化教学内容。每一个模块对应不同的工作流程与任务，每一个学习任务针对不同的职业技能，并结合英语知识学习和应用能力培养设计教学环节，教材内容具有较强的实用性与针对性。