英语广告的人际意义研究

英语广告的人际意义研究

余樟亚, 著

出版社:国防工业出版社

年代:2014

定价:48.0

书籍简介:

本书以系统功能语言学理论为框架,融合话语分析理论,系统研究了英语广告的人际意义在情态系统中的体现,分别探讨了语气、情态、现在时、祈使结构、人称代词等五个语法项目和语言特征如何在英语商业广告中实现人际意义,证实了实现人际意义的多种渠道及广告语篇中人际意义的丰富性与复杂性。

书籍目录:

Chapter 1 Introduction 1.1 A brief introduction to systemic-functional linguistics 1.2 The method and data 1.3 Brief structure and arrangement of the bookChapter 2 English Advertising 2. 1 Definition of advertising and advertising language 2.2 Elements of an advertisement 2.3 Classification and functions of advertising 2.4 Previous studies in advertising language 2.4. 1 The stylistic approach 2.4.2 The sociolinguistic approach 2.4.3 The pragmatic approach 2.4.4 The semiotic approach 2. 4.5 The communicative approach 2.4. 6 The systemic functional approach 2.5 The significance of studying interpersonal (IP)2 meaning in adsChapter 3 Literature Review and Theoretical Foundation 3.1 A brief introduction on the study of IP meaning 3.2 Main aspects in IP meaning 3.2.1 The four basic speech roles (roles of addressers and the addressees) 3.2.2 The Mood 3.2.3 Modality 3.3 Multiple means to realize IP meaning 3.4 IP meaning at the discourse level 3.5 The context theory 3.5.1 The beginning of the study of context 3.5.2 Context of culture and context of situation 3.5.3 Halliday's viewpoints of context 3.6 Halliday's theory of register 3.6.1 The development of register theory 3.6.2 Features of register theory 3.7 The relationship between meanings and contextual variables 3.8 Tenor in advertisementsChapter 4 The Realization of IP Meaning in Advertising Discourse 4. 1 Interpersonal meaning of mood adjuncts . 4.1.1 Interpersonal functions of mood adjuncts usually used in ads 4. 1.2 Summary 4.2 Interpersonal meaning of modal auxiliaries 4.2.1 IP functions of modal auxiliaries usually used in ads 4.2.2 Summary 4.3 Interpersonal meaning of English tense 4.3.1 Tense and linguistic modality 4.3.2 Tense as interpersonal relationship marker 4.3.3 Summary 4.4 IP meaning of imperative structures in ads 4.4.1 Imperative meaning expressed through imperative sentences 4.4.2 Imperative meaning expressed through modals 4.4.3 Imperative meaning conveyed through the structure "Let me/us/you... " 4.4.4 Imperative meaning realized through "if" structure 4.4.5 Imperative meaning through interrogative sentences 4.4.6 Elliptical sentences in advertisements 4.4.7 Summary 4.5 Interpersonal meaning of personal pronouns 4.5.1 Interpersonal functions of various pronouns used in ads 4.5.2 SummaryChapter 5 Conclusion and Suggestion for Further Research 5.1 Conclusion 5.2 Implications 5.3 Suggestions for further researchAppendix Corpus of AdvertisementsBibliographies

内容摘要:

余樟亚编著的《英语广告的人际意义研究》共五 章,主要以韩礼德的系统功能语言学为理论框架,结 合 话语分析的相关理论,对广告语篇在情态系统中体现 的人际意义进行 系统分析,分别从语气、情态、现在时、祈使句结构 、人称代词等五个语 法层面及语言特征入手,探讨了它们如何在英语商业 广告中实现其人 际意义,论证了实现人际意义的渠道的多样性、丰富 性与复杂性。本 研究紧密结合英语教学实际,有助于提高学生的英语 阅读与写作 能力。 本书适合高等院校英语专业教师、研究生及从事 商务英语、广告 设计等相关专业的人士阅读参考。

书籍规格:

书籍详细信息
书名英语广告的人际意义研究站内查询相似图书
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出版地北京出版单位国防工业出版社
版次1版印次1
定价(元)48.0语种简体中文
尺寸21 × 15装帧平装
页数印数

书籍信息归属:

英语广告的人际意义研究是国防工业出版社于2014.10出版的中图分类号为 H31 的主题关于 广告-英语-研究 的书籍。