当代国际商务函电

当代国际商务函电

杨晋, 主编

出版社:天津大学出版社

年代:2011

定价:34.0

书籍简介:

本书讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。系统讲解高级商务沟通的方式、技巧和信函写作。

书籍目录:

Lesson One The Principles of Effective Business

Communication

1. Express ideas clearly

2. Keep the message concise

3. Adopt a reader-focused approach

4. Get the right tone and style

5. Have a good command of English

6. Have a good command of business knowledge

New Words and Phrases

Notes

Exercises

Lesson Two Selection of Media

1. Introduction

2. Communication media

3. Communication etiquette

4. Considerations in media selection

Lesson One  The Principles of Effective Business

Communication

1. Express ideas clearly

2. Keep the message concise

3. Adopt a reader-focused approach

4. Get the right tone and style

5. Have a good command of English

6. Have a good command of business knowledge

New Words and Phrases

Notes

Exercises

Lesson Two  Selection of Media

1. Introduction

2. Communication media

3. Communication etiquette

4. Considerations in media selection

Abbreviation for Internet Communication

Smi]ey for Internet Communication

New Words and Phrases

Notes

Exercises

Lesson Three  The Parts and Formats of Business Correspondence

(I)

1. Introduction

2. Structure of business letters

3. Format of business letters

4. Example letters

5. Format of envelopes

New Words and Phrases

Notes

Exercises

Lesson Four  The Parts and Formats of Business Correspondence

(II)

I. |nteroffice memorandum

3. E-mail

4. Website

……

Lesson Five  Resume

Lesson Six  Appfication Letter

Lesson Seven  Establishing Business Relations

Lesson Eight  Status Inouiry

Lesson Nine  Product Inquiry and Reply

Lesson Ten  Offer, Counter-Offer and Order

Lesson Eleven  Payment Terms

Lesson Twelve  Payment by Letter of Credit

……

内容摘要:

   
本书讲授当今信息时代国际商务沟通的理念及其在具体涉外商务信函写作和沟通中的应用。结合典型国际商务和职业场合案例,系统讲解高效商务沟通的方式、技巧和信函写作。课文内容举一反三、实用性强。本书适用于双语教学、英语教学以及有一定英语基础的专业人士自学。

书籍规格:

书籍详细信息
书名当代国际商务函电站内查询相似图书
9787561841822
如需购买下载《当代国际商务函电》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN
出版地天津出版单位天津大学出版社
版次1版印次1
定价(元)34.0语种简体中文
尺寸26 × 19装帧平装
页数 284 印数 4000

书籍信息归属:

当代国际商务函电是天津大学出版社于2011.9出版的中图分类号为 H315 的主题关于 国际贸易-英语-电报信函-写作 的书籍。