商务英语综合教程

Unit One Business Leaders　Text A Richard Branson -- the World's Greatest Brand Builder　Text B Women and Men, Work and Power　Text C Oprah Winfrey: The Queen of Talk ShowsUnit Two Becoming Persuasive　Text A How to Be Persuasive　Text B How Persuasive Are You?　Text C How can We Put off an Important Conversation at Work?Unit Three Integrity in Business 　Text A MBA Students Swap Integrity for Plagiarism　Text B "Is It Time for Me to Get Out?" 　Text C Online Courses Outside Business HoursUnit Four Motivating Employees　Text A Employee Efficiency and Motivation　Text B The Flower Effect

Unit One Business Leaders　Text A Richard Branson -- the World's Greatest Brand Builder　Text B Women and Men, Work and Power　Text C Oprah Winfrey: The Queen of Talk ShowsUnit Two Becoming Persuasive　Text A How to Be Persuasive　Text B How Persuasive Are You?　Text C How can We Put off an Important Conversation at Work?Unit Three Integrity in Business 　Text A MBA Students Swap Integrity for Plagiarism　Text B "Is It Time for Me to Get Out?" 　Text C Online Courses Outside Business HoursUnit Four Motivating Employees　Text A Employee Efficiency and Motivation　Text B The Flower Effect　Text C Marks & Spencer's Ways to Motivate It's StaffUnit Five Team Building　Text A Top Team Building Strategies: Company Team Building　Text B Employee Team Building: Making a Successful Team　Text C Characteristics of Good Teams Unit Six The Art of Layoff　Text A Tips on How to Fire Employees　Text B Less Painful Ways to Downsize Your Company　Text C Office Life in AmericaUnit Seven Stress Management　Text A Depression & Stress on Job Related Situations　Text B How to Handle a Stress-Related Meltdown and Get Back in the Game　Text C Great Tips for Successful Stress ManagementUnit Eight Online Shopping 　Text A Wealthy Buyers Go Online to Make Big Savings Text B Marketers Take Advantage of the Information Age Text C Getting the Most from Online ShoppingUnit Nine Building Customer Loyalty 　Text A Johnny 　Text B Customer Loyalty: 6 Tips to Gain Client Trust and Retain Client Trust 　Text C Customer ServiceUnit Ten Cause Marketing 　Text A It Pays Off -- If You Do It Right 　Text B "Cause Marketing" Tips: Boost Business by Giving Back 　Text C Habitat for HumanityUnit Eleven Corporate Espionage 　Text A Procter & Gamble vs. Unilever: A Case of Corporate Espionage ' 　Text B Hewlett-Packard Spying Scandal Sheds New Light on US Corporate "Ethics" 　Text C Understanding Intellectual Property Rights through Coca ColaUnit Twelve Global Crisis 　Text A Rich but Hungry 　Text B Gas Crisis Packs Global Punch -- and Not Just on Motorists 　Text C "Earth Hour" Goes Global

《商务英语综合教程》共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，每单元均由TextA、TextB、TextC及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于垒日制商务英语专业或者英语（商务英语方向）专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。