国际商务英语谈判实务

国际商务英语谈判实务

戴日新, 周新云, 主编

出版社:湘潭大学出版社

年代:2014

定价:36.8

书籍简介:

《国际商务英语谈判实务》是商务英语和国际贸易专业的一门专业必修课程。通过对语言、商务谈判策略和相关的业务知识等综合技能培训,一方面能提高读者的英语水平,特别是口语表达能力,另一方面,又能对国际商务谈判的过程有一个比较全面的认识,既能学习外贸基础知识,又了解谈判的基本策略和相关业务知识。本教材基于“实用为主、够用为度”的原则,既强调语言技能培训,又注重外贸基础知识和谈判策略的培养。具有一定意义的学习价值和实践价值。

书籍目录:

Project One Establishing Business Relationship

Section One Case Study

Section Two Model Dialogues

Section Three Negotiation Strategies

Section Four Simulated Negotiations

Section Five Professional Drills

Section Six Useful Sentences

Project Two Inquiries

Section One Case Study

Section Two Model Dialogues

Section Three Negotiation Strategies

Section Four Simulated Negotiations

Section Five Professional Drills

Section Six Useful Sentences

Project Three Offers and Counter- offers

Section One Case Study

Section Two Model Dialogues

Section Three Negotiation Strategies

Section Four Simulated Negotiations

Section Five Professional Drills

Section Six Useful Sentences

Project Four Acceptance and Order

Section One Case Study

Section Two Model Dialogues

Section Three Negotiation Strategies

Section Four Simulated Negotiations

Section Five Professional Drills

Section Six Useful Sentences

Project Five Terms of Payment

Section One Case Study

Section Two Model Dialogues

Section Three Negotiation Strategies

Section Four Simulated Negotiations

Section Five Professional Drills

Section Six Useful Sentences

Project Six Packaging

Section One Case Study

Section Two Model Dialogues

Section Three Negotiation Strategies

Section Four Simulated Negotiations

Section Five Professional Drills

Section Six Useful Sentences

Project Seven Shipment

Section One Case Study

Section Two Model Dialogues

Section Three Negotiation Strategies

Section Four Simulated Negotiations

Section Five Professional Drills

Section Six Useful Sentences

Project Eight Insurance

Section One Case Study

Section TWo Model Dialogues

Section Three Negotiation Strategies

Section Four Simulated Negotiations

Section Five Professional Drills

Section Six Useful Sentences

Project Nine Complaints and Claims

Section One Case Study

Section Two Model Dialogues

Section Three Negotiation Strategies

Section Four Simulated Negotiations

Section Five Professional Drills

Section Six Useful Sentences

Project Ten Signing a Contract

Section One Case Study

Section Two Model Dialogues

Section Three Negotiation Strategies

Section Four Simulated Negotiations

Section Five Professional Drills

Section Six Useful Sentences

Appendixes

内容摘要:

《国际商务英语谈判实务/全国高职商务英语专业实践系列规划教材》是商务英语和国际贸易专业的一门专业必修课程。通过对语言、商务谈判策略和相关的业务知识等综合技能培训,一方面能提高读者的英语水平,特别是口语表达能力,另一方面,又能对国际商务谈判的过程有一个比较全面的认识,既能学习外贸基础知识,又了解谈判的基本策略和相关业务知识。《国际商务英语谈判实务/全国高职商务英语专业实践系列规划教材》基于“实用为主、够用为度”的原则,既强调语言技能培训,又注重外贸基础知识和谈判策略的培养。具有一定意义的学习价值和实践价值。

书籍规格:

书籍详细信息
书名国际商务英语谈判实务站内查询相似图书
9787811287530
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出版地湘潭出版单位湘潭大学出版社
版次1版印次1
定价(元)36.8语种简体中文
尺寸26 × 19装帧平装
页数印数

书籍信息归属:

国际商务英语谈判实务是湘潭大学出版社于2014.8出版的中图分类号为 H31 的主题关于 国际贸易-贸易谈判-英语-教材 的书籍。