中国电子商务报告

Chapter 1 Overview of Electronic Commerce Development in China

1.1 Development of Chinese E-commerce in 2012

1.2 Features of global E-commerce development

1.3 The characteristics and problems of Chinese E-commerce development in 2012

1.3.1 The characteristics of Chinese E-commerce development

1.3.2 The main problems and challenges of Chinese E-commerce development

1.4 Grasping the strategic opportunity period to promote E-commerce development level of China

Chapter 2 Chinese E-commerce Development Environment

2.1 Basic environment of E-commerce

2.1.1 Further improvement of E-commerce network operating conditions

2.1.2 The rapid expansion of E-commerce users

2.1.3 The great importance attached to E-commerce network security

2.1.4 The rapid spread of new network information technology in E-commerce

2.1.5 Continuous promotion of E-commerce standardization

2.2 Policy and legal environment of E-commerce

2.2.1 Policy and legal support

2.2.2 Regulation of E-commerce transaction order

2.3 E-commerce credit and investment environment

2.3.1 Social credit environment

2.3.2 E-commerce credit construction

2.3.3 E-commerce investment and financing environment

2.4 E-commerce human environment

2.4.1 E-commerce talent training

2.4.2 Theoretical study of E-commerce

2.5 International environment of E-commerce

2.5.1 E-commerce having attracted attention of international organizations

2.5.2 International legislative activities of E-commerce

Chapter 3 China’s E-commerce Service Industry

3.1 The development of trading services of E-commerce

3.1.1 Overview of the development of E-commerce service industry in 2011

3.1.3 The development of online retail services

3.1.4 Development of other online retail service platforms

3.2 The development of E-commerce supporting service

3.2.1 The development of electronic payment service industry

3.2.2 The development of E-commerce logistics and distribution services

3.2.3 Development of E-commerce authentication service business

3.2.4 Development of E-commerce data services

3.3 Development of E-commerce derivative services

3.3.1 Development of E-commerce operation service industry

3.3.2 Development of other E-commerce derivative services

3.4 E-commerce and starting one’s own business

Chapter 4 Application of E-commerce in China

4.1 E-commerce application in industry

4.1.1 Large and medium-sized enterprises’ E-commerce

4.1.2 E-commerce in small and medium enterprises （SME）

4.2 E-commerce application in agriculture

4.2.1 Accelerating agricultural information infrastructure construction

4.2.2 Launch of pilot project of rural information demonstration bases

4.2.3 The rapid but unbalanced development of E-marketing for agricultural products

4.2.4 E-commerce of agricultural materials developing rapidly

4.2.5 New exploration on patterns for agricultural E-commerce

4.3 Application of E-commerce in circulation industry

4.3.1 E-commerce in the field of foreign trade

4.3.2 E-commerce in the retail field

4.4 Application of E-commerce in financial industry

4.4.1 E-commerce of the banking industry

4.4.2 E-commerce of the insurance industry

4.5 Application of E-commerce in other industries

4.5.1 Electronic government procurement

4.5.2 E-commerce in transportation

4.5.3 E-commerce of postal industry

4.5.4 Tourism E-commerce

4.5.5 Online advertising

4.5.6 E-commerce in life and entertainment service industry

Appendix ACatalogue Summary of Policies and Regulations of E-commerce in China from 2011 to 2012

Appendix BPublished Standards of E-commerce in China

The book, written and organized by Ministry of Commerce of the People’s Republic of China, is the authoritative report of Chinese E-commerce development. The book, from different angles, reflects the latest Chinese E-commerce developments in 2012, including overview of E-commerce development, the development environment of E-commerce, E-commerce services industry development, E-commerce applications in various industries, provinces and municipalities’ E-commerce development and other aspects. Appendix of the book provides related policies, laws and standards of China. Readers can learn Chinese E-commerce development level, development characteristics and trends from this book, and can also learn the basic ideas, policies and measures of Chinese E-commerce development. The data and contents are rich and authentic in this book. It has important reference value for government, businesses, industry associations and research & teaching institutions and other units.