Step by Step听懂CNN全球商业报道

前言

光盘使用方法

Global News

Are the Desktop's Days Numbered

iPad and Google Chrome Take Aim at the Traditional Computer Interface

The Shape of Cars to Come

A Look into the Future of Electric Autos and Beyond

In Touch Technology

Pressure-Sensitive Screens Revolutionize High Tech Interaction

H2-Go

Eco-Friendly Riversimple Runs on the Power of Hydrogen

E-Reader Revolution

More Book Lovers Forsake Paaer as the Electronic Medium Takps Off

The Cupboard Is Bare

A Perfect Storm of Factors Sap World Food Supply

Green Screens

Sony Paves the Way to More Eco-Friendly Technology

Search Wars

Microsoft and Yahoo Team to Take on Google

Athens on the Brink

Understanding the Greek Tragedy Unraveling the Eurozone

Investment & Financial Management

Tiny Houses

Some Homeowners Are Thinkinq Small to Stay Debt-Free

Rise of the Zombie Banks

Lessons for Defeatina the Financial Livinq Dead from lapan's Lost Decade

Is It Inflation or Deflation

Breaking Down the Jargon of an Economic Crisis

The Lessons of Lehman Brothers

What We Can Learn from the Fall of the Financial Institution

Sharing the Blame

How All Consumers Played a Role in the Financial Crisis

Corporate Management

Building the Starbucks Experience

A Boardroom Master Class with the Coffee Empire Chairman Howard Schultz

Video Game Guru

Inside the Mind of Nintendo's Legendary Designer Shigeru Miyamoto

adidas vs..PUMA

The Family Footwear Rivalry That Divided a Town

Adidas

Heavenly Hotel

An Eye for Detail Helps Paris' George V Survive Tough Times

From Bath Beads to the Boardroom

CNN Exclusive Interview with Body Shop Founder Anita Roddick

Market & Sales

The Faces of Luxury

Brands Turn to Celebrity Star Power to Drive Sales

Hot Wheels

Luxury Cars Showcase the Need for SlJeed at the North American Auto Show

Hybrid Wars

Toyota and Honda Square Off in Battle for Green

Micro-Malls

Entrepreneurs Dream Big with Tiny Shops

Design Acrobatics

Adobe Tries to Outmaneuver Software Rival Microsoft

French Thumb Their Noses at Apple

iPod Maker Refuses to Sell Music playable on Rival Products

McCoffee vs. Starbucks

Fast Food Giant Brews a Challenge to the Caffeine Kings

Successful Brand Names

The Sweet Smell of Success

Updating Chanel's Timeless Fragrance No.5

Skirting the Recession

Luxury Icon Prada .Survives the Sagging Economy in Style

The Master of Cute

In the Boardroom with Sanrio CEO Shintaro Tsuji

Built for Speed

Ducati Takes MotoGP off the Track and onto the Street

It's His Bag

In the Boardroom with Coach CEO Lew Frankfort

Ho-Hum on iPhone

Apple Has Gadget Geeks Drooling, but Will Tech-Savvy Asia Bite

Driven in Style

Rolls-Royce Unveils its Phantom Drophead Coupe

Business Guru

A Meeting of the Minds

CNN Founder Ted Turner and Wind Power Advocate T. Boone Pickens Talk

Business and Energy

Say Yum!

A Ouick Boardroom Bite with Fast Fnnrt Kinnnin Daviid Novak

Computing in the Cloud

Google CEO Discusses Competition and Your Digital Future

On the Fast Track

In the Boardroom with Formula One CEO Bernie Ecclestone

Media Master

In the Boardroom with Barry Diller

附录：常用财经词汇

《STEP BY STEP听懂CNN全球商业报道》精选43篇商业报道，并分为六大主题板块：全球脉动，介绍全球市场脉动和最新科技产品及趋势等；投资理财，报道重大财经事件和个人投资理财之道以及必备财经知识；企业管理，介绍国内外知名企业经营理念和成功要素；市场营销，收录消费市场现今潮流和推陈出新的营销手法，以及企业于市场上的经营策略；品牌理念，介绍知名品牌的发迹与成长历程，以及品牌的成功经营哲学；商场名人，收录CNN专访全球最具影响力的商业巨头，看看他们个人及其企业能叱咤风云的关键与秘诀。全书新闻报道均中英对照，除了列出单词和重点短语的解析，还针对财经名词和相关资料进行精讲和补充。 全书精选43篇商业报道，并分为六大主题板块：全球脉动，介绍全球市场脉动和最新科技产品及趋势等；投资理财,报道重大财经事件和个人投资理财之道以及必备财经知识；企业管理，介绍国内外知名企业经营理念和成功要素；市场营销，收录消费市场现今潮流和推陈出新的营销手法，以及企业于市场上的经营策略；品牌理念，介绍知名品牌的发迹与成长历程，以及品牌的成功经营哲学；商场名人，收录CNN专访全球最具影响力的商业巨头，看看他们个人及其企业能叱咤风云的关键与秘诀。全书新闻报道均中英对照，除了列出单词和重点短语的解析，还针对财经名词和相关资料进行精讲和补充。希望让读者在学习英语的同时，能充实金融财经知识，掌握商业动态，迈向国际市场。