出版社：北京交通大学出版社
年代：2014
定价：32.0
本书详细介绍了国际商务电子邮件写作特点，如颜色答复法、分点写作法、综合法与陈列法等，介绍了电子邮件语篇建构方法，语篇建构应从心理策略、思维方式、写作方法三个方面建构，所举信函邮件均来自公司实例，与以往重复的教材不同。
Module I Basics for International Business Correspondence
CHAPTER 1 International Business English Correspondence
I. About the Course
II. Guidelines for Effective Business Correspondence
III. Layout of Business E-mails and Letters
Business Link
Skill Training
Module II Establishing Business Relations
CHAPTER 2 Establishing Business Relations
Lesson 1 Self-introduction
Lesson 2 First Inquiry
Lesson 3 Contact Customers after Fair
Business Link
Skill Training
Useful Expressions
Module HI Business NegotJation
CHAPTER 3 Inquiry and Reply
Lesson 4 Inquiring for Quantity Discount
Lesson 5 Asking to Quote Two Kinds of Prices
Lesson 6 A Tabulated Order Inquiry
Skill Training
Useful Expressions
CHAPTER 4 Offers and Counter-offers
Lesson 7 A Non-f'trm Offer
Lesson 8 A Counter-offer
Lesson 9 Offering Substitute Material
Business Link
Skill Training
Useful Expressions
CHAPTER 5 Order and Contract
Lesson 10 Asking to Send an S/C
Lesson 11 Asking to Send PO
Lesson 12 Sending S/C and P/I
Business Link
Skill Training
Useful Expressions
CHAPTER 6 Production and Inspection
Lesson 13 Inline Inspection Reports
Lesson 14 Failed in Inspection
Lesson 15 Asking to Release the Shipment
Business Link
Skill Training
Useful Expressions
CHAPTER 7 Payment
Lesson 16 Payment Negotiation
Lesson 17 Proposing Payment by D/P at Sight
Lesson 18 Settling Balance Payment
Skill Training
Useful Expressions
CHAPTER 8 Establishment of and Amendment to L/C
Lesson 19 Urging Establishment of L/C
Lesson 20 Amend the L/C with Correct Amount
Lesson 21 Amendment to L/C
Business Link
Skill Training
Useful Expressions
CHAPTER 9 Packing and Marking
Lesson 22 Inner Packing and Labeling
Lesson 23 Outer Packing
Lesson 24 Container Loading
Business Link
Skill Training
Useful Expressions
CHAPTER 10 Shipment
Lesson 25 Shipping Instructions
Lesson 26 Confn-ming Delivery Date
Lesson 27 Asking for Partial Shipment
Business Link
Skill Training
Useful Expressions
CHAPTER 11 Insurance
Lesson 28 Insurance Information
Lesson 29 Insurance Clause
Lesson 30 Asking the Seller to Cover Insurance
Business Link
Skill Training
Useful Expressions
CHAPTER 12 Complaints, Claims and Settlement
Lesson 31 Claim on Export Carton
Lesson 32 Settling Complaint
Lesson 33 Settlement on Inferior Quality
Business Link
Skill Training
Useful Expressions
附录A 外销员考试模拟题
参考文献
吴雯主编的《商务英语函电》根据国际贸易流程分为建立业务关系、询盘、报盘、还盘、合同、验货、付款方式、审证、包装、装运、保险和索赔十二个环节，每封邮件前有业务背景提示，帮助学员增加对业务的了解。在业务操作中，每笔业务每封邮件内容都是不同的，如买方要求按美元和人民币报两种价格、出具出货函、催开信用证等，均为原创，也是著作。邮件体现了现代电子商务英语特点，实训环节形式多样化，从开始熟悉产品、填制单据到提出索赔等练习生动有趣，符合国际贸易流程操作。
本书可作为高等院校商务英语专业和国际经济与贸易专业的学生、国际商务从业人员参考使用，也可作为从事国际贸易工作的专业人士、公司培训用书的自学参考书。
| 书籍详细信息 | |||
| 书名 | 商务英语函电站内查询相似图书 | ||
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| 出版地 | 北京 | 出版单位 | 北京交通大学出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 32.0 | 语种 | 简体中文 |
| 尺寸 | 26 × 19 | 装帧 | 平装 |
| 页数 | 258 | 印数 | 3000 |
商务英语函电是北京交通大学出版社于2014.12出版的中图分类号为 H315 的主题关于 国际商务－英语－电报信函－写作－高等职业教育－教材 的书籍。