商务英语

Unit One

Text A International Trade

Text B Trade Frictions and Protectionism

Business Writing Automatic Reply

Business Dialogue First and Further Contact

Unit Two

Text A The Nature of Cross-cultural Negotiation

Text B Eight Steps to Success in Negotiating

Business Writing Memo

Business Dialogue Business Negotiation

Unit Three

Text A Cultural Awareness： An Essential Element of Doing Business Abroad

Text B Business Negotiations with the Koreans.A Cross-cultural Perspective

Business Writing Contracts

Business Dialogue After-sale Services

Unit Four

Text A Cultural Differences in International Business

Text B Business Cards

Business Writing Resume/CV （Curriculum Vita）

Business Dialogue Hotel Reservation & Check Out

Unit Five

Text A Income and Work

Text B Culture and Economic Development

Business Writing Resignation

Business Dialogue Saying Good-bye

Unit Six

Text A Human Resource Policies--Employee Selection

Text B Testing, Testing--The New Job Search

Business Writing Recruiting Advertisement

Business Dialogue An Invitation to Dinner/At Dinner

Unit Seven

Text A Hiring Employees--Its not Just Luck

Text B How to Shine at a Job Interview

Business Writing Congratulations & Wishes

Business Dialogue Job Interview

Unit Eight

Text A Marketing Mix and McDonalds Five Ps

Text B Coca-Colas Global Marketing Strategy

Business Writing Thanks & Apologies

Business Dialogue Eating and Drinking

Unit Nine

Text A Strategic Issues in Chinese Marketing

Text B The Changing Concept of Marketing

Business Writing Special Persuasive Requests

Business Dialogue Business Visiting

Unit Ten

Text A Culture Important in Advertising

Text B The Major Participants in the Advertising Business

Business Writing Advertisement

Business Dialogue At the Customs

Unit Eleven

Text A Environmental Degradation

Text B Design of Environmental Policy

Business Writing Meeting Notice

Business Dialogue Sightseeing

Unit Twelve

Text A Population

Text B Achievements and Developments in Population and Family Planning in Chi

Business Writing Welcome New Employees

Business Dialogue Cancel an Appointment

Unit Thirteen

Text A Sorry, Officer, I Was Just Surfing

Text B Audi Stories behind the Four Rings

Business Writing Application Letters

Business Dialogue Introduction

Unit Fourteen

Text A Nike, from Small Beginnings to World Giant

Text B Nokia： Voice from Finland

Business Writing Refusal Letters

Business Dialogue Display and Marketing of Samples

Unit Fifteen

Text A IT Grows Up

Text B The Number One Problem

Business Writing Special Persuasive Claims

Business Dialogue Complaints and Claims

Unit Sixteen

Text A 10% of Population Has Shopped on Web, Study Shows

Text B eBay Makes Online Buying Easier

Business Writing Invitation Cards and Letters

Business Dialogue Discussing the Price

Unit Seventeen

Text A The Banking Industry in China

Text B Politics vs. Economics

Business Writing Seeking for Joint Venture Partners

Business Dialogue WTO and Chinas Economy

Unit Eighteen

Text A Foreign Direct Investment

Text B Product Life Cycle

Business Writing Personal Statement

Business Dialogue Reception and Parting

Unit Nineteen

Text A The Global Financial System

Text B Current Accounts

Business Writing Recommendation Letters

Business Dialogue Appointment

Reference

《商务英语》主要针对经济管理类学生而编写，在内容选择和章节安排上遵循选用原版英文文章、充分反映经贸领域的热点和最新动态、增强课堂教学的灵活性和学生的参与积极性等基本原则，介绍了国际贸易、跨文化沟通、招聘、营销策略、环境保护、人口发展、网上购物、外商直接投资、全球金融体系等内容。每个单元分为4个部分，即Text A、Text B、Business Writing和Business Dialogue，此外，每一单元都附有词汇和练习题，便于学生预习和复习。

《商务英语》是“高等学校商务英语专业系列教材”之一，全书共分19个章节，充分反映经贸领域的热点和最新动态、增强课堂教学的灵活性和学生的参与积极性等基本原则，具体内容包括国际贸易、跨文化沟通、招聘、营销策略、环境保护、人口发展、网上购物、外商直接投资等。该书可供各大专院校作为教材使用，也可供从事相关工作的人员作为参考用书使用。