出版社:北京大学出版社
年代:2010
定价:14.0
本书是为高等学校全日制本专科生编写的商务英语教材,以商务场景中的对话或案例为主要的听力练习,加入相关口语练习,并以原版的视频材料改变传统商务英语听说中没有视频的局限,激发学生学习的兴趣与热情。
Unit 1 Corporate Culture Part A Getting Started Part B Listening Tasks Listening 1: About Management Worldwide Ltd. Listening 2: About IKEA Listening 3: About IKEA (continued) Listening 4: Briefing on Some Companies' Corporate Culture Part C Video Clip Part D Home Listening: The NEW GE Corporate Culture Unit 2 Interview Part A Getting Started Part B Listening Tasks Listening 1: Dialogue 1 Listening 2: Dialogue 2 Listening 3: Passage-Making a Good Impression
Unit 1 Corporate Culture Part A Getting Started Part B Listening Tasks Listening 1: About Management Worldwide Ltd. Listening 2: About IKEA Listening 3: About IKEA (continued) Listening 4: Briefing on Some Companies' Corporate Culture Part C Video Clip Part D Home Listening: The NEW GE Corporate Culture Unit 2 Interview Part A Getting Started Part B Listening Tasks Listening 1: Dialogue 1 Listening 2: Dialogue 2 Listening 3: Passage-Making a Good Impression Part C Video Clip Part D Home Listening: Getting an Interview Unit 3 Job and Career Part A Getting Started Part B Listening Tasks Listening 1: Why They Like Their Jobs Listening 2: How They View Their Jobs Part C Video Clip Part D Home Listening: What I Like About My Job Unit 4 Entrepreneurs Part A Getting Started Part B Listening Tasks Listening 1: What Do You Need to Be an Entrepreneur? Listening 2: Emerging Market Pioneer--Jack Ma Part C Video Clip Part D Home Listening: A Radio Interview Unit 5 Making Arrangements Part A Getting Started Part B Listening Tasks Listening 1: Arranging a Conference Listening 2: Confirming Conference Arrangements Listening 3: Arranging for a Business Trip Part C Video Clip Part D Home Listening: Asad's Schedule Unit 6 Business Traveling Part A Getting Started Part B Listening Tasks Listening 1: Security Check; Major Responsibility of a Secretary Listening 2: Checking in to a Hotel Listening 3: Attending a Trade Show Part C Video Clip Part D Home Listening: Welcoming Visitors Unit 7 Business Visit and Entertainment Part A Getting Started Part B Listening Tasks Listening 1: Booking Tickets Listening 2: Arranging a Visit Listening 3: First Visit Part C Video Clip Part D Home Listening: Business Meals and Dining Out Unit 8 Business Meetings Part A Getting Started Part B Listening Tasks Listening 1: A Meeting on Cutting the Budget Listening 2: Arrangement of a Sales Conference Listening 3: A Conference on Carrying out a New Plan Part C Video Clip Part D Home Listening: A Meeting on Solving Problems Unit 9 Presentation Part A Getting Started Part B Listening Tasks Listening 1: Product Presentation Listening 2: First Day at JPC Part C Video Clip Part D Home Listening: Business Knowledge Unit 10 Business Negotiations Part A Getting Started Part B Listening Tasks Listening 1: Negotiation: Getting Started Listening 2: Negotiation: Bargaining Listening 3: Negotiation: Closing the Deal Part C Video Clip: "I Quit" Position in Negotiations Part D Home Listening: An Interview: Negotiation Strategy Unit 11 Advertising and Marketing Part A Getting Started Part B Listening Tasks Listening 1: Analyzing Techniques of Advertising Listening 2: How McDonald's Revolutionized Marketing 30 Years Ago Part C Video Clip Part D Home Listening: Reebok Launches Ad Campaign Unit 12 Solving Problems Part A Getting Started Part B Listening Tasks Listening 1: Delivery Problem Listening 2: Settling Claims Listening 3: Negotiation Tips Part C Video Clip Part D Home Listening: Interview with an Negotiation Expert References
《商务英语听说教程》是一本为高等学校全日制本专科生编写的商务英语教材,也可以作为高等学校夜大、函大的听说教材。本书为上海市教委专项学科建设项目之一“法商外语教学论”中的一个子项目。 本书共12单元,每单元都涉及一个商务活动主题,其中的听力练习和口语活动均围绕该主题进行。本教材的特色主要表现在以下几个方面: ·本教材将真实的商务活动与英语教学充分融为一体。 ·将角色扮演和案例学习等体验式学习引入课堂。 ·教学设计严谨,为体验式学习打好基础。
书籍详细信息 | |||
书名 | 商务英语听说教程站内查询相似图书 | ||
丛书名 | 21世纪商务英语系列教材 | ||
9787301168219 如需购买下载《商务英语听说教程》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN | |||
出版地 | 北京 | 出版单位 | 北京大学出版社 |
版次 | 1版 | 印次 | 1 |
定价(元) | 14.0 | 语种 | 简体中文 |
尺寸 | 26 × 0 | 装帧 | 平装 |
页数 | 126 | 印数 |
商务英语听说教程是北京大学出版社于2010.7出版的中图分类号为 H319.9 的主题关于 商务-英语-听说教学-高等学校-教材 的书籍。