商务英语听说教程

商务英语听说教程

伍巧芳, 主编

出版社:北京大学出版社

年代:2010

定价:14.0

书籍简介:

本书是为高等学校全日制本专科生编写的商务英语教材,以商务场景中的对话或案例为主要的听力练习,加入相关口语练习,并以原版的视频材料改变传统商务英语听说中没有视频的局限,激发学生学习的兴趣与热情。

书籍目录:

Unit 1 Corporate Culture  Part A Getting Started  Part B Listening Tasks   Listening 1: About Management Worldwide Ltd.   Listening 2: About IKEA   Listening 3: About IKEA (continued)   Listening 4: Briefing on Some Companies' Corporate Culture  Part C Video Clip  Part D Home Listening: The NEW GE Corporate Culture Unit 2 Interview  Part A Getting Started  Part B Listening Tasks   Listening 1: Dialogue 1   Listening 2: Dialogue 2   Listening 3: Passage-Making a Good Impression

Unit 1 Corporate Culture  Part A Getting Started  Part B Listening Tasks   Listening 1: About Management Worldwide Ltd.   Listening 2: About IKEA   Listening 3: About IKEA (continued)   Listening 4: Briefing on Some Companies' Corporate Culture  Part C Video Clip  Part D Home Listening: The NEW GE Corporate Culture Unit 2 Interview  Part A Getting Started  Part B Listening Tasks   Listening 1: Dialogue 1   Listening 2: Dialogue 2   Listening 3: Passage-Making a Good Impression  Part C Video Clip  Part D Home Listening: Getting an Interview Unit 3 Job and Career  Part A Getting Started  Part B Listening Tasks   Listening 1: Why They Like Their Jobs   Listening 2: How They View Their Jobs  Part C Video Clip  Part D Home Listening: What I Like About My Job Unit 4 Entrepreneurs  Part A Getting Started  Part B Listening Tasks   Listening 1: What Do You Need to Be an Entrepreneur?   Listening 2: Emerging Market Pioneer--Jack Ma  Part C Video Clip  Part D Home Listening: A Radio Interview Unit 5 Making Arrangements  Part A Getting Started  Part B Listening Tasks   Listening 1: Arranging a Conference   Listening 2: Confirming Conference Arrangements   Listening 3: Arranging for a Business Trip  Part C Video Clip  Part D Home Listening: Asad's Schedule Unit 6 Business Traveling  Part A Getting Started  Part B Listening Tasks   Listening 1: Security Check; Major Responsibility of a Secretary   Listening 2: Checking in to a Hotel   Listening 3: Attending a Trade Show  Part C Video Clip  Part D Home Listening: Welcoming Visitors Unit 7 Business Visit and Entertainment  Part A Getting Started  Part B Listening Tasks   Listening 1: Booking Tickets   Listening 2: Arranging a Visit   Listening 3: First Visit  Part C Video Clip  Part D Home Listening: Business Meals and Dining Out Unit 8 Business Meetings  Part A Getting Started  Part B Listening Tasks   Listening 1: A Meeting on Cutting the Budget   Listening 2: Arrangement of a Sales Conference   Listening 3: A Conference on Carrying out a New Plan  Part C Video Clip  Part D Home Listening: A Meeting on Solving Problems Unit 9 Presentation  Part A Getting Started  Part B Listening Tasks   Listening 1: Product Presentation   Listening 2: First Day at JPC  Part C Video Clip  Part D Home Listening: Business Knowledge Unit 10 Business Negotiations  Part A Getting Started  Part B Listening Tasks   Listening 1: Negotiation: Getting Started   Listening 2: Negotiation: Bargaining   Listening 3: Negotiation: Closing the Deal  Part C Video Clip: "I Quit" Position in Negotiations  Part D Home Listening: An Interview: Negotiation Strategy Unit 11 Advertising and Marketing  Part A Getting Started  Part B Listening Tasks   Listening 1: Analyzing Techniques of Advertising   Listening 2: How McDonald's Revolutionized Marketing 30 Years Ago  Part C Video Clip  Part D Home Listening: Reebok Launches Ad Campaign Unit 12 Solving Problems  Part A Getting Started  Part B Listening Tasks   Listening 1: Delivery Problem   Listening 2: Settling Claims   Listening 3: Negotiation Tips  Part C Video Clip  Part D Home Listening: Interview with an Negotiation Expert References

内容摘要:

《商务英语听说教程》是一本为高等学校全日制本专科生编写的商务英语教材,也可以作为高等学校夜大、函大的听说教材。本书为上海市教委专项学科建设项目之一“法商外语教学论”中的一个子项目。  本书共12单元,每单元都涉及一个商务活动主题,其中的听力练习和口语活动均围绕该主题进行。本教材的特色主要表现在以下几个方面:  ·本教材将真实的商务活动与英语教学充分融为一体。  ·将角色扮演和案例学习等体验式学习引入课堂。  ·教学设计严谨,为体验式学习打好基础。

书籍规格:

书籍详细信息
书名商务英语听说教程站内查询相似图书
丛书名21世纪商务英语系列教材
9787301168219
如需购买下载《商务英语听说教程》pdf扫描版电子书或查询更多相关信息,请直接复制isbn,搜索即可全网搜索该ISBN
出版地北京出版单位北京大学出版社
版次1版印次1
定价(元)14.0语种简体中文
尺寸26 × 0装帧平装
页数 126 印数

书籍信息归属:

商务英语听说教程是北京大学出版社于2010.7出版的中图分类号为 H319.9 的主题关于 商务-英语-听说教学-高等学校-教材 的书籍。