国际商务英语

GLOBALLZATION

Module1INTRODUCTION

Chapter1TheWormRenownedBanks

1.1Citibank

1.2Dai-IchiKangyoBank

1.3JPMorganChase

1.4BankofAmerica

1.5BarclaysBank

1.6HongKongandShanghaiBanking

1.7BankofChina

1.8BankofMontreal

1.9SwissBankCorp

1.10FirstInterstateBancorp

ReadingMaterial

Exercises

BusinessTip:BusinessMeeting

Chapter2InternationalEconomicOrganizations

2.1ComprehensiveEconomicOrganizations

2.2OrganizationsinTrade

2.3OrganizationinFinance

ReadingMaterial

Exercises

BusinessTip:BusinessLunch

Module2INTERNATIONALMARKETING

Chapter1IntroductiontoMarketing

ReadingMaterial

Exercises

BusinessTip:MakingaClientWait

Chapter2Analysis,ofMarketEnvironment

2.1BackgroundofMarketEnvironment

2.2RelevantKnowledge

ReadingMaterial

BusinessTip.LearnAbouttheArtofGifting

Chapter3MarketResearch

3.1Pre-knowledge

3.2TheoryofMarketing

BusinessTip:ExpressYourselfthroughYourBusinessCard

Chapter4MarketSegmentation,TargetingandPositioning

4.1Introduction

4.2RelevantKnowledge

ReadingMaterial

Exercises

BusinessTip.NegotiatingTip

Chapter5TheMarketingMix

5.14Ps

5.2PromotionalMix

Chapter6ChannelsofDistribution

6.1ChannelsofDistribution

6.2Wholesaling

BusinessTip-ConversationalTip

Chapter7MarketingforE-commerce

7.1MarketingforE-commerce

7.2RelevantKnowledge

ReadingMaterial

Module3PRACTICEOFINTERNATIONALBUSINESS

Chapter1EstablishingBusinessRelations

1.1Pre-knowledge

1.2Correspondence

1.3Dialogues

Exercises

ReadingMaterial

Chapter2InquiriesandOffers

2.1Pre-knowledge

2.2Correspondence

2.3Dialogues

Exercises

ReadingMaterial

Chapter3Price

3.1Pre-knowledge

3.2Correspondence

3.3Dialogues

Exercises

ReadingMaterial

Chapter4Shipment

4.1Pre-knowledge

4.2Correspondence

4.3Dialogues

Exercises

ReadingMaterial

Chapter5Insurance

5.1Pre-knowledge

5.2Correspondence

5.3Dialogues

Exercises

ReadingMaterial

Chapter6TermsofPayment

6.1Pre-knowledge

6.2Correspondence

6.3Dialogues

Exercises

ReadingMaterial

Chapter7ConclusionofBusiness

7.1Pre-knowledge

7.2Correspondence

7.3Dialogues

Exercises

Module4BUSINESSCONTRACTMAKING

Chapter1ConceptofBusinessContract

1.1TheoryofBusinessContract

1.2RelevantKnowledge

ReadingMaterial

Exercises

Chapter2TipsforaBusinessContract

2.1TipstoCreateBusinessContract

2.2TipsforBusinessContractDrafting

2.3TipsforBusinessContractReviewing

2.4TipsforBusinessContractNegotiating

2.5TipsforBusinessContractSigning

Exercises

ReadingMaterial

参考答案

参考文献

　　本书共分四部分。第一部分是Introduction（绪论），主要介绍了一些国际贸易活动中常见的国际知名银行和国际经济组织。第二部分是IntemationalMarlketing（国际市场营销），主要介绍了参与国际贸易必备的营销知识。第三部分是PracticeofIntemationalBusiness（国际贸易实务），按国际贸易程序介绍了整个国际贸易谈判磋商过程。第四部分是BusinessContractMarking（商务合同写作），主要介绍商务合同及其写作。每一部分都带有相关的阅读材料，供读者阅读，以提高阅读能力并扩大知识面；第一部分和第二部分还附加了一些BusinessTips，为读者参与商务活动提供一定的技巧；第三部分增加了对话及口语的练习，以供读者提高口语及应用能力；第四部分插入了详细的机电设备进出口合同和知识产权许可合同文本，以供读者参阅。