商务英语读写教程

序

前言

Unit 1 Multinational Enterprises

Text A What Are They

Text B Honda in North America

Unit 2 Ethics in Business

text A Spain Makes a Stand Against Financial Scandals

Text B Ethics in the lnfosphere

Unit 3 Quality Management Standards Program

Text A The Quality Management System Stand~ds

Text B ISO 9000 System Described and Interpreted for FIS

Unit 4 Technology Transfer

Text A What Is Technology Transfer?

Text B Technology Transfer Program of University of California

Unit 5 Intellectual Property

Text A What Is Intellectual Property or lP7

Text B Mine Games Companies Are Coming Intellectual Property

Unit 6 Joint Ventures

Text A Joint Ventures-Your Unlimited Opportunity

Text BCan ChongqingS$200 Billion Upgrade Shift ChinaS Center of Gravity?

Unit 7 Cargo Insurance

Text A The Importance of Cargo Insurance

Text B Rapid Growth in the Chinese Insurance Market

Unit 8 The Banking Firm

Text A The Bank Balance Sheet

Text B What the Banks Must Do

Unit 9 Working Overseas

Text A Global Managers for Global Businesses

Text B Cross-cultural Misinterpretation

Unit 10 Project Management

Text A What Is Project Management?

Text B Project Management Is about Lessons-to-Learn

Unit 11 Chain Store Operation

Text A Franchising

Text B A Finger-lickins Good Time in China

Unit12 Giobalization

Text A Will WalMart Take Over the World?

Text B Globalization

Unit 13 Acquisition

Text A What Is Acquisition?

Text B Merrill Lynch in Japan

Unit 14 The Political Economy of International Trade

Text A The USS Yuan Rhetoric Carries Trade Risks

Text B Political Arguments for Government Intervention in International Trade

Unit 15 Public Relations

Text A A Crisis of Confidence-CEO Nasser Scrambles to Contain the Tire

Problem

Text B Public Relations

Answer Keys

Reference

《新时代大学商务英语系列教材·商务英语读写教程8》编者基于“商务知识+英语能力=核心竞争力”的编写理念，力求在企业战略、市场营销、人力资源、企业文化、经营运作等商务语境中培养学生的英语交际能力。商务知识与英语能力相结合、商务语境与语言活动相结合、能力培养与就业需求相结合的编写思路使这套教材商务内容丰富，英语操练有的放矢，凸显了人才培养规格。