职通商务英语听说教程教师参考书

职通商务英语听说教程教师参考书

贺雪娟, 主编

出版社:高等教育出版社

年代:2011

定价:45.0

书籍简介:

本书为满足高职高专层次商务英语专业学生的市场需求,编写组编写了一系列高职高专商务英语专业系列教材,全套共3册,包括《商务英语综合教程》、《商务英语综合教程教师参考书》、《商务英语听说教程》、《商务英语听说教程教师参考书》、《商务英语读写教程》、《商务英语读写教程教师参考书》、《商务英语拓展教程》和《商务英语拓展教程教师参考书》。该系列教材内容涵盖学生的商务英语在实际运用时所涉及到的听、说、读、写四项技能,并结合当代国际商务英语教学中先进的教学理念,注重围绕生活技能主题,培养学生商务英语语言的实际交际能力,同时又与高职高专商务英语专业的教学大纲及培养目标相结合,是适合高职高专商务英语专业学生使用的一套精品教材。其主要特点体现在如下几个方面:1、内容丰富,选材新颖,语言地道,配有插图。2、教学内容设计标准化,又不失灵活。每单元都采取统一的课程模式,便于教学。同时,学生练习册中每单元又包括可选文章,教师可根据实际情况具体安排。3、配套资料丰富。每一级教材都包括听说读写等各种技能训练,教师可充分利用这些资源调动教学的生动性和有效性。

书籍目录:

Chapter 1 seeking forpotential clients

Unit i first business contact

Section i lead-in

Section ii businessscenes

Part 1 first contact

Part 2 discussing in detail

Part 3 potential client analysis

Unit 2 b2 bcommunication

Section i lead-in

Section ii businessscenes

Part 1 making a business call

Part 2 company visit

Part 3 making a business appointment

Unit 3 productpresentation

Section i lead-in

Section ii businessscenes

Part 1 atafair

Part 2 in theshowroom

Part 3 theproduct launch

Section iv leisure time

Chapter 2 business consultation

Unit 4 enquiries and replies

Section i lead-in

Section ii businessscenes

Part 1 in theshowroom

Part 2 over thephone

Part 3 on the factory tour

Section iv leisure time

Unit 5 offers and counter-offers

Section i lead-in

Section ii businessscenes

Part 1 lowering theprices

Part 2 offering discounts

Part 3 increasing agency commissions

Chapter 3 business negotiation

Unit 6 terms of commodity

Section i lead-in

Section ii businessscenes

Part 1 quality control

Part 2 packing negotiation

Part 3 quantity negotiation

Unit 7 transportation and insurance

Section i lead-in

Section ii businessscenes

Part 1 transportation

Part 2 delivery

Part 3 insurance

Section iv leisure time

Unit 8 pricing andpayment

Section i lead-in

Section ii businessscenes

Part 1 initial haggling

Part 2 negotiating in detail

Part 3 terms ofpayment

Chapter 4 conclusion of the contract

Unit 9 placing an order

Section i lead-in

Section ii businessscenes

Part 1 trial order

Part 2 repeat order

Part 3 telephone order

Section iv leisure time

Unit 10 signing the contract

Section i lead-in

Section ii businessscenes

Part 1 drawingup a draft contract

Part 2 alternating the contract

Part 3 signing the contract

Section iv leisure time

Unit 11 quiz

Unit 12 declaring at customs

Section i lead-in

Section ii businessscenes

Part 1 customs formalities

Part 2 hscode

Part 3 declaration documents

Chapter 5 post contract actions

Unit 13 after-salesservice

Section i lead-in

Section ii businessscenes

Part 1 introduction toservice

Part 2 customerservice

Part 3 customer feedback

Section iv leisure time

Unit 14 complaints and claims

Section i lead-in

Section ii businessscenes

Part 1 making complaints

Part 2 rejecting claims

Part 3 accepting claims

Chapter 6 other trade forms

Unit 15 agency.

Section i lead-in

Section ii businessscenes

Part 1 negotiation onsole agent agreement

Part 2 requirements ofsole agency

Part 3 signing thesole agent agreement

Unit 16 bids and tenders

Section i lead-in

Section ii businessscenes

Part 1 calling for a bid

Part 2 submitting a bid

Part 3 concluding a tender

Chapter 7 businessskills in international trade

Unit 17 business etiquette

Section i lead-in

Section ii businessscenes

Part 1 personal etiquette

Part 2 business etiquette

Part 3 cross-cultural communication

Unit 18presentationskills

Section i lead-in

Section ii businessscenes

Part 1 making astart

Part 2 key factors of asuccessfulpresentation

Part 3 finishing off

Unit 19 skills forsuccessful negotiation

Section i lead-in

Section ii businessscenes

Part 1 different negotiatingstyles of different cultures

Part 2 proper behaviors in negotiation

Part 3 negotiationstrategies

Unit 20 finaltest

内容摘要:

《职通商务英语听说教程》共分三册,除主教材外,还配有《教师参考书》以及mp3录音光盘、电子教案、多媒体学习课件及网络学习资源。《职通商务英语听说教程教师参考书.3》分两大阶段使用,第一阶段(第一册、第二册)突出通用商务英语交际技能训练,每册包含10个单元,采用相同的教学模块设计,主题鲜明,学习目的明确。第二阶段(第三册)突出外贸业务工作流程技能训练,全书分为7章,并根据章节特色分为20个单元,每单元根据工作任务的特点分成3个模块,重点突出。《职通商务英语听说教程教师参考书》采用与主教材配套的单元结构,每单元都提出了教学目标,并提供了参考资料、教学建议、参考答案、听力原文;还针对重点、难点适当加入了丰富的背景材料,方便教师进行课堂教学。

书籍规格:

书籍详细信息
书名职通商务英语听说教程教师参考书站内查询相似图书
9787040317862
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出版地北京出版单位高等教育出版社
版次1版印次1
定价(元)45.0语种简体中文
尺寸26 × 20装帧平装
页数印数 300

书籍信息归属:

职通商务英语听说教程教师参考书是高等教育出版社于2011.6出版的中图分类号为 H319.9 的主题关于 商务-英语-听说教学-高等职业教育-教学参考资料 的书籍。