外贸英语函电

Contents

Chapter One Basic Knowledge of Business Letter Writing

Section One Introduction of Business Letter Writing

Section Two Layout of a Business Letter

Section Three Structure of Business Letter

Section Four Addressing Envelopes

Section Five Good Writing Principles

Section Six Some Rules of Good Writing

Section Seven Notes

Section Eight Useful Sentences

Section Nine Exercises

Chapter Two Establishing Business Relations

Section One Introduction

Section Two Specimen Letters

Section Three Useful Words & Expressions

Section Four Useful Sentences

Section Five Exercises

Chapter Three Enquiries

Section One Introduction

Section Two Specimen Letters

Section Three Useful Words & Expressions

Section Four Useful Sentences

Section Five Exercises

Chapter Four Offers and Quotations

Section One Introduction

Section Two Specimen Letters

Section Three Useful Words & Expressions

Section Four Useful Sentences

Section Five Exercises

Chapter Five Counter-offers

Section One Introduction

Section Two Specimen Letters

Section Three Useful Words & Expressions

Section Four Useful Sentences

Section Five Exercises

Chapter Six Conclusion of Business

Section One Introduction

Section Two Specimen Letters

Section Three Useful Words & Expressions

Section Four Useful Sentences

Section Five Exercises

Chapter Seven Terms of Payment

Section One Introduction

Section Two Specimen Letters

Section Three Useful Words & Expressions

Section Four Useful Sentences

Section Five Exercises

Chapter Eight Establishment of L/C and Amendment

Section One Introduction

Section Two Specimen Letters

Section Three Useful Words & Expressions

Section Four Useful Sentences

Section Five Exercises

Chapter Nine Packing

Section One Introduction

Section Two Specimen Letters

Section Three Useful Words & Expressions

Section Four Useful Sentences

Section Five Exercises

Chapter Ten Shipping Marks and Shipment

Section One Introduction

Section Two Specimen Letters

Section Three Useful Words & Expressions

Section Four Useful Sentences

Section Five Exercises

Chapter Eleven Insurance

Section One Introduction

Section Two Specimen Letters

Section Three Useful Words & Expressions

Section Four Useful Sentences

Section Five Exercises

Chapter Twelve Complaints and Claims

Section One Introduction

Section Two Specimen Letters

Section Three Useful Words & Expressions

Section Four Useful Sentences

Section Five Exercises

Chapter Thirteen Agency

Section One Introduction

Section Two Specimen Letters

Section Three Useful Words & Expressions

Section Four Useful Sentences

Section Five Exercises

Chapter Fourteen Trade Forms

Section One Introduction

Section Two Specimen Letters

Section Three Useful Words & Expressions

Section Four Useful Sentences

Section Five Exercises

Chapter Fifteen Job-Application Writing in English

Section one Introduction

Section Two Cover Letter

Section Three Specimen Letters of Application Letter

Section Four Useful Words & Expressions

Section Five Useful Sentences

Section Six Exercise

Chapter Sixteen International Business Contracts

Section One Basic Concept of Contract

Section Two Main Features of International Business Contract

Section Three Categories of International Business Contract

Section Four Language Features in the Contracts

Section Five Sample Contracts

Section Six Useful Words & Expressions

Section Seven Useful Sentences

Section Eight Exercises

Chapter Seventeen Telex， Fax and E-mail

Section One Telex

Section Two Business Fax

Section Three E-mail

Section four Useful Words & Expressions

Section Five Useful Sentences

Section Six Exercise

Chapter Eighteen Other Letter Writing

Section One Invitation

Section Two Introduction

Section Three Letters of Appointment

Section Four Letters of Thanks

Section Five Letters of Congratulations

Section Six Letters of Reservation

Section Seven Notice and Announcement

Section Eight Ineroffice Menos

Section Nine Business Reports

Section Ten Agenda and Resolutions

Seciton Eleven Letter of Notes

Seciton twelve Exercises

Appendix 1 国家和地区分类术语

Appendix 2 重要传统节庆

参考文献

本书系统地介绍了外贸业务英语中常用文体写作的基本知识，包括各类商务信函、传真、电子邮件的格式、拟写方法和技巧，并按照外贸业务磋商过程中各个环节的顺序附有往来函电的大量例文和案例，提供了大量常用语句。本书还介绍了电子商务的基础知识和对外经济贸易中的常用文体，如意向书、协议、合同、招标通知书、投标书、中标通知书及广告等的格式、拟写方法及语言文字的应用，此外，还列举了外贸业务实践中常用的一些单据和单证实例。本书共分18个单元，包括外贸英语书信的格式及写作原则、外贸业务关系的建立、询价与回复、报盘与还盘、促销、订购与确认、包装、运输、付款方式、保险、代理、投诉与处理、电传与传真、英文合同、贸易形式、商务社交信函等。本书适用于国际贸易、市场营销、电子商务、经贸英语、企业管理和人力资源管理等经济管理类专业的学生，同时也适用于从事或准备从事外贸工作的其他专业人员。

中英文完成，便于读者更好地理解和掌握外贸信函的写作特点；内容丰富，包括外贸业务往来信函的全过程，并有英文合同的写作原理、技巧及合同范本；大量的业务信息函范本和样信评述，帮助读者写出地道的外贸业务信函；配套习题丰富多样，参考答案网上下载。