跨文化交际基础

Chapter 1 Culture and Intercultural Communication

1.Lead-in

2.Main Text

2.1 Culture

2.2 Intercultural Communication

3.Exercises

4.References

Chapter 2 Theories and Research on Intercultural Communication

1.Lead-in

2.Main Text

2.1 Edward T.Hall's Value Orientations

2.2 Kluckhohn's and Strodtbeck's Value Orientations

2.3 Geert Hofstede's National Value Dimensions

2.4 Fons Trompenaars's Value Dimensions

2.5 Triandis's Cultural Dimensions

2.6 Shalom H.Schwartz's Universal Value Orientations

3.Exercises

4.References

Chapter 3 Intercultural Business Communication

1.Lead-in

1.1 Examples of Company Failure Due to Cultural Mistakes

1.2 Examples of Cultural Differences in Business

2.Main Text

2.1 Intercultural Business Communication

2.2 The Impact of Culture on an International Business

2.3 The Importance of Cultural Sensitivity in Business Dealings

2.4 Culture & Subculture in Business

2.5 How to Overcome Intercultural Communication Barriers in Business

3.Exercises

4.References

Chapter 4 Intercultural Business Negotiation

1.Lead-in

2.Main Text

2.1 Intercultural Negotiation

2.2 Negotiations of Different Cultural Styles

3.Exercises

4.References

Chapter 5 Intercultural Marketing

1.Lead-in

2.Main Text

2.1 Defining Intercultural Marketing

2.2 Key Issues in Intercultural Marketing

2.3 Cultural Impacts on International Marketing

2.4 Managing Intercultural Marketing

3.Exercises

4.References

Chapter 6 The Application of a Case Study Methodology

1.Lead-in

2.Main Text

2.1 Research Methodology for Intercultural Communication

2.2 What Is a Case Study

2.3 How to Use Case Studies

3.Exercises

4.References

《跨文化交际基础》分为六章：跨文化沟通概念导入；有影响的跨文化沟通理论回顾；跨文化国际商务；跨文化国际谈判；跨文化国际营销；跨文化案例研究方法。
　　《跨文化交际基础》的内容涵盖了当今国际跨文化沟通的观点和动态。它可以让读者了解在全球背景下跨文化商务活动的进展状况；并帮助读者做好准备，迎接新环境下跨文化国际商务研究和实践的新挑战。另外，每个章节后都附有丰富、多样的配套练习。