成功职业生涯的自我营销

成功职业生涯的自我营销

(美) 詹逊 (Johnson,K.) , 著

出版社:厦门大学出版社

年代:2009

定价:35.0

书籍简介:

其他同类书一般仅仅是从心理学的角度探讨职业生涯规划,而本书是从营销的角度讨论如何规划职业生涯。作者认为读者应该把他们的职业生涯看成是一笔交易,并且使用“营销的5Ps”——产品、定位、价格、促销、渠道——来管理自己的职业生涯。作者认为求职者自己就是一个产品,本书全面论述了如何体现自身产品价值,如何准确定位自身产品市场,选择有效的促销手段和合适的渠道将自身产品价值有效传递给雇主。附录中的自我分析手册为读者分析自己的优势和劣势,机会和威胁,制作出色简历和求职信提供了有效的工具。

书籍目录:

PrefaceIntroductionPart 1:Self-Marketing for Career Success: How to Win the Job Competition in China Chapter 1 : A New Way of Thinking  Old Thinking about Jobs and Careers  The Job Competition Crisis  New Problems Need New Thinking  New Thinking, New Choices  New Thinking about Career  Managing Your Career with Self-Marketing Chapter 2 : Self-Marketing  The Art of War  Your Career, Your Business  Applying Marketing Concepts to Your Career  The 5Ps of Marketing

PrefaceIntroductionPart 1:Self-Marketing for Career Success: How to Win the Job Competition in China Chapter 1 : A New Way of Thinking  Old Thinking about Jobs and Careers  The Job Competition Crisis  New Problems Need New Thinking  New Thinking, New Choices  New Thinking about Career  Managing Your Career with Self-Marketing Chapter 2 : Self-Marketing  The Art of War  Your Career, Your Business  Applying Marketing Concepts to Your Career  The 5Ps of Marketing  Fortune in Your Future  Innovation  Branding  Competitive Advantage  Career Portfolio. Your Personal Marketing Plan Chapter 3 : Preduct  Who Are You?  Self-Assessment:Discovering Your Product Value  What Employers Want:The Whole Person  The Whole Person:The Concept of Multiple Intelligences   Multiple Talents and Career Choice  Skills Employers Want   People Skills   Thinking Skills   Task Skills   Technical Skills Employers Want  Experience Employers Want    School Experience   Part-time Jobs   Volunteer Experience    Internships & Social Practices   Personal Achievement and Personal Hardships  Education Employers Want  Character Employers Want   Positive Attitude   Self-confidence   Honest & Ethical   Responsible   Loyal   Ability to Work under Pressure   Willing to Learn   Flexible  Interests Employers Want  Values Employers Want Chapter 4 : Positionging  Positioning   Positioning Yourself in the Job Market  Creating a Personal Brand.Dare to Be Different!   How to Create a Personal Brand?   Self-Introduction. Communicating Your Brand  Finding Your Career Direction  Personal Mission Statement.Finding Your Passion & Purpose   How to Write a Personal Mission Statement  Identifying Your Target Market   Positioning According to Your Major  Informational Interviewing  Researching Information about Careers  Developing Your Personal Strategic Plan  SWOT Analysis  SWOT Matrix   Writing Your Personal Strategic Plan Chapter 5 : Price Chapter 6 : Promotion Chapter 7 : Placement Chapter 8:Career Management For Life Conelusion..Self-Marketing for Life-long Career SuccessPart 2. Career Portfolio Workbook Part 1 :Talents and Skills Part 2 : Experience Assessment Part 3 : Education Assessment Part 4 : Character Assessment Part 5 : Interests Assessment  Part 6 : Values Appendix I : Career PortfolioAppendix II :Internet Career & Job ResourcesReferences

内容摘要:

This book is designed especially for anyone who finds themself in any one or more of thefollowing situations: Are university students and want to get the most suitable job when they graduate; Recent graduates who have been working less than five years; Those who want to use English to enhance their opportunities and add value to their careers; Anyone who wants to improve practical career skills such as interviewing, resume- writing, andjob search strategies; Students and recent graduates who find themselves without direction in their future; Anyone who wants to compete more effectively and promote their careers faster.

编辑推荐:

作者简介 Dr.Ken Johnson is an American who has grown up in Miami, Brazil and Argentina. He received his Bachelor degree from Emory University (Atlanta), and his masters and doctorate degrees from Tulane University (New Orleans). He has traveled to 22 countries and has taught economics, politics, international relations, business and career management. He has also done consulting for Price Waterhouse Coopers and directed job placement program for students in Kentucky and Ohio. He currently lives in Xiamen, China, where he teaches business and career management for the Keuka College China Program at its four partner schools: Jimei University, Tianjin University of Science and Technology, Yunnan University of Economics and Finance, and Wenzhou University. He has given numerous speeches at several Chinese universities about career planning and has also participated in career planning work'shops and seminars.

书籍规格:

书籍详细信息
书名成功职业生涯的自我营销站内查询相似图书
9787561532836
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出版地厦门出版单位厦门大学出版社
版次1版印次1
定价(元)35.0语种英文
尺寸26装帧平装
页数印数

书籍信息归属:

成功职业生涯的自我营销是厦门大学出版社于2008.12出版的中图分类号为 C913.2 的主题关于 职业选择-英文 的书籍。