旅游商务英语

Unit 1 Exhibition Services

Reading Passage A Types of Meetings, Conventions and Expositions

Reading Passage B Meeting Planning

Unit 2 Food andToudsm

Reading Passage A "Slow Food" Association

Reading Passage B Wine Culture in Rural Areas

Unit 3 Medical Tourism Destinations

Reading Passage A Macau: A Destination for Medical Tourism

Reading Passage B Macau's Medical Tourism Competitors

Unit 4 Tourism Transportation

Reading Passage A Tourism Transport, Technology and Carbon Dioxide Emissions

Reading Passage B The Effects of Airfares and Foreign Exchange Rates on Global Tourism

Unit 5 Tourism D

Reading Passage A Customer Needs, Wants and Demands

Reading Passage B Forecasting Tourism Demand Using Consumer

Expectations

Unit 6 Tourism and Hospitality Management

Reading Passage A Trends for Hospitality Industry

Reading Passage B Franchising in China's Hotel Industry

Unit 7 Tourism Marketing

Reading Passage A Future Research Directions in Tourism Marketing

Reading Passage B Conceptualization of Industrial Tourism

Unit 8 Customer Satisfaction

Reading Passage A Customer Service and Snowsport Tourism in Australia

Reading Passage B The Impact of SST on Destination Image and

Customer Delight

Key to Exercises

Glossary

《旅游商务英语/高等学校旅游管理专业系列教材》是本科旅游管理专业英语教材， 是大学基础英语的后续教材。全一册，供一学期使用 。
　　《旅游商务英语》以培养应用创新型人才为目标，围绕旅游相 关商务活动编写。除传统的饭店管理、旅游餐饮等主 题外，还涵盖了旅游营销、旅游交通、旅游需求、国 际会议／展会、医疗旅游、体育旅游和客户满意度等 主题。《旅游商务英语》从英美旅游商务资料中选材，注重借 鉴、吸收旅游商务活动中的新鲜内容、案例，去粗取 精，力求新颖、前沿，注释力求综合、客观。
　　《旅游商务英语》既适合作高等学校旅游管理专业英语教材 和企业培训的参考资料，也可供旅游企业中高层管理 人员和旅游行业从业人员使用。