传播学专业英语教程

PART ONE LAYING THE GRoUNDWoRK　1　Mass Communication，Culture，and Media Literacy Media Literacy　　What Is Mass Communication?　　　Communication Defined　　　Mass Communication Defined　　What Is Culture?　　　Culture as Socially Constructed Shared Meaning　　　Functions and Effects of Culture　　Mass Communication and Culture　　Mass Media as Cultural Storytellers　　Mass Communication as Cultural Forum　　Scope and Nature of Mass Media　　　The Role of Technology　　　The Role of Money　　Cultural Forum: Audience as Consumer or Audience as Product?

PART ONE LAYING THE GRoUNDWoRK　1　Mass Communication，Culture，and Media Literacy Media Literacy　　What Is Mass Communication?　　　Communication Defined　　　Mass Communication Defined　　What Is Culture?　　　Culture as Socially Constructed Shared Meaning　　　Functions and Effects of Culture　　Mass Communication and Culture　　Mass Media as Cultural Storytellers　　Mass Communication as Cultural Forum　　Scope and Nature of Mass Media　　　The Role of Technology　　　The Role of Money　　Cultural Forum: Audience as Consumer or Audience as Product?　　Changes　　　Concentration of Ownership and Conglomeration　　　Globalization　　　Audience Fragmentation　　　Hypercommercialism　　　Erosion of Distinctions among Media: Convergence　　Mass Communication, Culture, and Media Literacy　　　Oral Culture　　　The Invention of Writing　　　Literate Culture　　　The Gutenberg Revolution　　　The Industrial Revolution　　Media Literacy　　　Elements of Media Literacy　　　Media Literacy Skills　　Living Media Literacy: Living a Media Literate Life　　　Resources for Review and Discussion　　　Chapter Review　　　Key Terms　　　Questions for Review　　　Questions for Critical Thinking and DiscussionPART TWO MEDIA，MEDIA INDUSTRIES,AND MEDIA AUDIENCES 　2　Books　　Book Timeline　A Short History of Books　Books in Colonial North America　　Books and Their Audiences　　　The Cultural Value of the Book　　Media Echoes: The Role of Books in Social Movements　Using Media to Make a Difference: Our Bodies, Ourselves　　Censorship　　Scope and Structure of the Book Industry　　　Categories of Books　　From Idea to Publication　　Trends and Convergence in Book Publishing　　　Convergence　　　Conglomeration　　　Demand for Profits and Hypercommercialism　　　Growth of Small Presses　　　Restructuring of Book Retailing　　Cultural Forum: Freedom to Read　　Developing Media Literacy Skills: The Lessons of Harry Potter　　Living Media Literacy: Start a Citywide Book Conversation　　Resources for Review and Discussion　　　Chapter Review　　　Key Terms　　　Questions for Review　　　Questions for Critical Thinking and Discussion3　Newspapers4　Magazines5　Film6　Radio and Sound Recording7　Television8　The Internet and the World Wide Web：Changingthe ParadigmPART THREE MASS-MEDlATED CULTURE IN THE INFORMATIoN AGE9　TheorieS and Efiects of Mass Communication1O　Media Freedom，Regulation，and EthicsGlossary

《传播学专业英语教程》（第四版）是一本经典的传播学教材。该书介绍了大众传播学的基本概念及媒介产业的相关知识，系统地介绍了传统的图书、报刊、影视、广播以及新兴的互联网等信息传播媒介的起源、现状及未来趋势。本教材案例新颖、内容生动有趣、教学支持体系完善，经改编、注释后适合专业英语教学及双语教学的需要，尤其便于多媒体教学。

”臼槭谴笱ёㄒ涤⒂锵盗薪滩闹弧８檬橹饕樯芰舜笾诖パУ幕靖拍罴懊浇椴档南喙刂叮低车亟樯芰舜车耐际椤⒈⒂笆印⒐悴ヒ约靶滦说幕チ刃畔⒋ッ浇榈钠鹪础⑾肿醇拔蠢辞魇啤