新编商务英语(第二版)听力教程教学参考书

新编商务英语(第二版)听力教程教学参考书

虞苏美, 张春柏, 主编

出版社:高等教育出版社

年代:2012

定价:30.0

书籍简介:

在《新编商务英语听力(教师用书)》基础上进行修订,旨在通过由浅入深、由易至难渐进式的听力技能训练,逐步提高学生的“听”的能力。第一版教材《新编商务英语听力》在实际使用中受到了广泛好评,《新编商务英语听力教程(第二版)》在总结往年教学实践的基础上,对原教材作了进一步完善,使之特点更鲜明,内容更精炼,梯度更合理,形式更生动活泼,以期达到更好的教学效果。

书籍目录:

Unit 1

Part Ⅰ

A. What Is Exporting?

B. The Importance of Export Trade

Part Ⅱ

A. Export Market Research

B. Variables in Marketing

Part Ⅲ

A. Exporting Procedures (1)

B. Exporting Procedures (2)

Part ⅣThe World of Humor

Unit 2

Part Ⅰ

A. Some Special Terms in Export Trade

B. Importance of Export Pricing

Part Ⅱ

A. Setting Export Prices - Cost Considerations

B. Long Champ Makes Big China Strides

Part Ⅲ

A. Business Inquiries (1)

B. Business Inquiries (2)

C. Business Inquiries (3)

Part ⅣThe World of Humor

Unit 3

Part Ⅰ

A. Foreign Investment (1)

B. Foreign Investment (2)

Part Ⅱ

A. Investment Wisdom from Warren Buffet

B. Investment Environment

Part Ⅲ

A. Establishing Joint Ventures

B. Preferential Policies

Part Ⅳ The World of Humor

Unit 4

Part Ⅰ

A. Stock

B. Stock Market

Part Ⅱ

A. Stock Value and Indexes

B. Risk Investment

Part Ⅲ

A. Warren Buffett - Ace Stockpicker

B. George Soros - The Man Who Moves

Market

Part Ⅳ The World of Humor

Unit 5

Part Ⅰ

A. Stock Exchange

B. A Bull and a Bear Market

Part Ⅱ

A. Understand the Stock Market

B. How to Start an Investment

Part Ⅲ

A. How to Be a Successful Stock Investor

B. Stock Market Tips

Part Ⅳ The World of Humor

Unit 6

Part Ⅰ

A. What Is Insurance?

B. Insurance Is a Necessity

Part Ⅱ

A. Buying Insurance

B. Health Insurance

Part Ⅲ

A. Questions to Expect When Applying for

Insurance

B. Insurance Companies

Part ⅣThe World of Humor

Unit 7

Part Ⅰ

A. Life Insurance Basics

B. Property Insurance Companies

Part Ⅱ

A. How to Buy Good Health Insurance

B. Travel Insurance

Part Ⅲ

A. Screen Out Good Insurance Risks from

Poor Ones

B. Tips for Buying Insurance

Part ⅣThe World of Humor

Unit 8

Part Ⅰ

A. Promotion Strategies

B. A Promoting Project

Part Ⅱ

A. Giving Business Presentations (1)

B. Giving Business Presentations (2)

Part Ⅲ

A. A Sales Presentation (1)

B. A Sales Presentation (2)

Part Ⅳ The World of Humor

Test One

Part Ⅰ

Part Ⅱ

Part Ⅲ

Part Ⅳ

Unit 9

Part Ⅰ

A. Why Is Finance Important?

B. Financial Market

Part Ⅱ

A. The Problem of Inflation

B. Dollars in the World Market

Part Ⅲ

A. Credit Cards

B. Shanghai's Financial Industry

Part ⅣThe World of Humor

Unit 10

Part Ⅰ

A. Stock Market's Miracle Man

B. Seeking the Gold Apple

Part Ⅱ

A. Steve Jobs

B. Giorgio Armani

Part Ⅲ

A. Forbes Rich List - World's Billionaires in 2011

B. Founder of the Google Search Engine

Part ⅣThe World of Humor

Unit 11

Part Ⅰ

A. Rail Freight and Road Transport

B. Ocean Freight and Air Freight

Part Ⅱ

A. Physical Distribution

B. Containerization

Part Ⅲ

A. Mode of Transportation

B. Shipping Goods

Part ⅣThe World of Humor

Unit 12

Part Ⅰ

A. Shipping with an Expert

B. Easy Steps to Preparing Your Package

Part Ⅱ

A. Background of DHL Worldwide Express

B. Choosing Shipping Options

Part Ⅲ

A. Introduction of DHL-Sinotrans

B. Philosophies of DHL-Sinotrans

Part ⅣThe World of Humor

Unit 13

Part Ⅰ

A. What Is E-commerce?

B. What Is A Weber?

Part Ⅱ

A. Sales of Real Estate on the Internet

B. How to Make Money on the Internet?

Part Ⅲ

A. Email Marketing Tips

B. Email Marketing for Your Online Business

Part Ⅳ The World of Humor

Unit 14

Part Ⅰ

A. Business Unusual for Private Eyes Detective Agencies Seek Legal Trade Status

B. Hunting Down the Unfaithful

Part Ⅱ

A. Remittance Business Grows

B. Arbitration Thrives in China

Part Ⅲ

A. New Firm Sells Bargains

B. Clubs Teach Kids Investment

Part Ⅳ The World of Humor

Unit 15

Part Ⅰ

A. Cross-cultural Negotiations

B. The Concept of "Face"

Part Ⅱ

A. Cross-cultural Negotiating Tips

B. Different Negotiating Styles

Part Ⅲ

A. Negotiating in Japan

B. A Negotiation

Part Ⅳ The World of Humor

Test Two

Part Ⅰ

Part Ⅱ

Part Ⅲ

Part Ⅳ

Part Ⅴ

内容摘要:

《新编商务英语(第2版):听力教程(3)教学参考书》旨在通过由浅入深、由易至难渐进式的、科学的听力技能训练,逐步提高学生的“听”的能力。本书在充分总结多年教学实践经验的基础上对原教材作了进一步完善,使之编排更科学,特点更鲜明,内容更精炼,梯度更合理,形式更生动活泼,以期达到更好的教学效果。

书籍规格:

书籍详细信息
书名新编商务英语(第二版)听力教程教学参考书站内查询相似图书
9787040353044
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出版地北京出版单位高等教育出版社
版次2版印次1
定价(元)30.0语种简体中文
尺寸26 × 20装帧平装
页数 176 印数 2000

书籍信息归属:

新编商务英语(第二版)听力教程教学参考书是高等教育出版社于2012.8出版的中图分类号为 H319.9 的主题关于 商务-英语-听说教学-高等职业教育-教学参考资料 的书籍。