新商务英语阅读教程

Unit 1 Human Resources

Learning Objectives

Section A Lead-in

Section B Embracing English

Text A HRIs Important to an Organization

Text B PeoplePowerYourBusiness

Section C Extending Your English

I.Approaching the reading skill：Skimming to get gist／implied information（略读获取主要／隐含信息）1

II.Applying the reading skill：Human Resources Life Cycle

Section D Self-evaluation

Unit 2 Public Relations

Learning Objectives

Section A Lead-in

Section B Embracing English

Text A The Essence of the Public Relations

Text B FormingYourPR Success

Section C ExtendingYour English

I.Approaching the reading skill：Skimming to get gist／implied information（略读获取主要／隐含信息）2

II.Applying the reading skill：What Does a Public Relations Agency Do?

Section D Self-evaluation

Unit 3 Finance

Learning Objectives

Section A Lead-in

Section B Embracing English

Text A AGuide to Finance for Business

Text B TheRoles andImpactofFinance onBusiness

Section C Extending Your English

I.Approaching the reading skill：Topic sentences（主题句）1

II.Applying the reading skill：Finance with Other Business Functions

Section D Self-evaluation

Unit 4 Marketing

Learning Objectives

Section A]Lcadin

Section B Embracing English

Text A The Importance ofMarketing for Successful Business

Text B Is Traditional Marketing Still Alive?

Section C Extending Your English

I.Approaching the reading skill：Topic sentences（主题句）2

II.Applyingthe reading skill：Customers in Marketing

Section D Self-evaluation

Unit 5 Research&Development

Learning Objectives

Section A Leadin

Section B Embracing English

Text A Role ofResearch and Development in Business

Text B Weighing the Benefits of R&D in Business

Section C Extending Your English

I.Approaching the reading skill：Understanding the conceptual meaning（理解概念意义）1

II.Applying the reading skill：Research and Development：the good and bad side

Section D Self-evaluation

Unit 6 Production

Learning Objectives

Section A Lcad-in

Section B Embracing English

Text A What Happens in the Operations Department of a Company?

Text B Production--ManagingQuality

Section C Extending Your English

I.Approaching the reading skill：Understanding the conceptual meaning（理解概念意义）2

II.Applying the reading skill：Encourage Manufacturing Efficiency

Section D Self-evaluation

Unit 7 Advertisement

Learning Objectives

Section A Lead-in

Section B Embracing English

Text A What IsAdvertising as an Organizational Function?

Text B How Does Advertising Influence People?

Section C Extending Your English

I.Approaching the reading skill：Understanding relations within／between the sentences（理解句内／句际关系）1

II.Applying the reading skill：NonprintAdvertising

Section D Self-evaluation

Unit 8 Sales

Learning Objectives

Section A Leadin

Section B Embracing English

Text A Basics ofthe Sales Process

Text B Shift Your Sales Focus for Increased Sales

Section C Extending Your English

I.Approachingthe reading skill：Understanding relationswithin／betweenthe sentences（理解句内／句际的关系）2

II.Applying the reading skill：After Sales Service Business

Section D Self-evaluation

New Words and Expressions

“新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则，全书以话题为核心，语言技能为主线，精心设计的任务型活动贯穿每个教学单元。本教材为《新商务英语阅读教程2》，由庞明主编。全书共8个单元，每单元由Learning Objectives，Lead-in，Embracing English，Extending Your English和Self-evaluation 5个模块构成，在扩大阅读量的同时对英语阅读基本技能进行训练。 本教材可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的学生在一年级下学期使用。