电子商务

电子商务

(美) 施内德 (Schneider,G.P.) , 著

出版社:机械工业出版社

年代:2013

定价:69.0

书籍简介:

本书是一本均衡讲述电子商务中商务问题和技术问题的教科书,既不是避开技术谈管理,也不是通篇陷入技术细节之中,达到了技术与管理、理论与实务的有机结合。全书分为四篇,即概述篇、业务战略篇、技术篇和整合篇。较之旧版,本版力求反映出电子商务领域中的最新变化以及企业和社会如何响应这些变化。

作者介绍:

Gary P.Schneider目前是美国奎尼皮亚克大学会计系的William S.Perlroth教授,曾先后任教于圣迭戈大学、田纳西大学和赛维尔大学,多次获得优秀教学奖。迄今为止,他在会计、信息系统、管理学方面已经出版了50多部著作,并在《Interfaces》、《Issues in Accounting Education》、《IS Audit&Control Journal》和《Journal Of Information Systems》等权威刊物上发表了100余篇研究论文。他还曾担任《Business Studies Journal》和《Accounting Information Systems and Technology Reporter》的编辑。

书籍目录:

Preface

Part 1: Introduction

Chapter 1 The Second Wave of Global E-Business

Electronic Commerce: Into the Third Wave

Electronic Commerce and Electronic Business

Categories of Electronic Commerce

The Development and Growth of Electronic Commerce

The Dot-Com Boom, Bust, and Rebirth

The Second Wave of Electronic Commerce

The Third Wave Begjns

Business Models, Revenue Models, and Business Processes

Focus on Specific Business Processes

Role of Merchandising

Product/Process Suitability to Electronic Commerce

Electronic Commerce: Opportunities, Cautions, and Concerns

Opportunities for Electronic Commerce

Electronic Commerce: Cautions and Concerns

Economic Forces and Electronic Commerce

Transaction Costs

Markets and Hierarchies

Using Electronic Commerce to Reduce Transaction Costs

Network Economic Structures

Network Effects

Identifying Electronic Commerce Opportunities

Strategic Business Unit Value Chains

Industry Value Chains

SWOT Analysis: Evaluating Business Unit Opportunities

International Nature of Electronic Commerce

Trust Issues on the Web

Language Issues

Cultural Issues

Culture and Government

Infrastructure Issues

Summary

Key Terms

Review Questions

Exercises

Cases

Chapter 2 E-Business Technology Basics

The Internet and the World Wide Web

Origins of the Internet

New Uses for the Internet

Commercial Use of the Internet

Growth of the Internet

Packet-Switched Networks

Routing Packets

Public and Private Networks

Virtual Private Networks (VPNs)

Intranets and Extranets

Internet Protocols

TCP/IP

IP Addressing

Electronic Mail Protocols

Web Page Request and Delivery Protocols

Emergence of the World Wide Web

The Development of Hypertext

Graphical Interfaces for Hypertext

The World Wide Web

The Deep Web

Domain Names

Markup Languages and the Web

Markup Languages

Hypertext Markup Language

Extensible Markup Language (XML)

HTML and XML Editors

Internet Connection Options

Connectivity Overview

Voice-Grade Telephone Connections

Broadband Connections

Leased-Line Connections

Wireless Connections

Internet2 and the Semantic Web

Summary

Key Terms

Review Questions

Exercises

Cases

Part 2: Business Strategies for Electronic Commerce

Chapter 3 Web Server and E-Mail Technologies

Web Server Basics

Dynamic Content Generation

Multiple Meanings of "Server"

Web Client/Server Architectures

Software for Web Servers

Operating Systems for Web Servers

Web Server Software

Finding Web Server Software Information

……

Part 3: Technologies for Electronic Commerce

Part 4: Integration

For Further Study and Research

内容摘要:

《经典原版书库:电子商务(英文精编版·第10版)》是一本均衡讲述电子商务中商务问题和技术问题的教科书,既不是避开技术谈管理,也不是通篇陷入技术细节之中,达到了技术与管理、理论与实务的有机结合。全书分为四篇,即概述篇、业务战略篇、技术篇和整合篇。较之旧版,本版力求反映出电子商务领域中的最新变化以及企业和社会如何响应这些变化。
  《经典原版书库:电子商务(英文精编版·第10版)》定位明确、体例新颖、结构合理、内容全面、语言精炼、叙述清晰,适合作为高等院校相关专业的电子商务课程教材,也可供企业经营管理者和从事电子商务的专业人士参考。

书籍规格:

书籍详细信息
书名电子商务站内查询相似图书
丛书名经典原版书库
9787111434337
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出版地北京出版单位机械工业出版社
版次1版印次1
定价(元)69.0语种简体中文
尺寸19 × 24装帧平装
页数 584 印数 3000

书籍信息归属:

电子商务是机械工业出版社于2013.8出版的中图分类号为 F713.36 的主题关于 电子商务-英文 的书籍。