现代商务英语阅读教程

Unit One　Business Etiquette

Part One　Theory

Text A　Public Relations -- Business Etiquette

Text B　Corporate Gift Giving

Part Two　Practice

Part Three　Supplement

Etiquette in Different Countries

Unit Two　Business Meetings

Part One　Theory

Text A　Business Meetings That Matter- It's Possible!

Text B　A Typical Business Meeting

Part Two　Practice

Part Three　Supplement

Ice Breakers

Unit Three　Business Relationships

Unit One　Business Etiquette

Part One　Theory

Text A　Public Relations -- Business Etiquette

Text B　Corporate Gift Giving

Part Two　Practice

Part Three　Supplement

Etiquette in Different Countries

Unit Two　Business Meetings

Part One　Theory

Text A　Business Meetings That Matter- It's Possible!

Text B　A Typical Business Meeting

Part Two　Practice

Part Three　Supplement

Ice Breakers

Unit Three　Business Relationships

Part One　Theory

Text A　How to Establish Business Relationships Online

Text B　Building a Successful Business Relationship in

Japan

Part Two　Practice

Part Three　Supplement

How to Build Relationships for Business Success

Unit Four　Enquiries and Quotations

Part One　Theory

Text A　Theories on Enquiries and Quotations

Text B　Case Study: Enquiry

Part Two　Practice

Part Three　Supplement

Group Quality Manager Cambridge Base

Unit Five　Purchase Order and Confirmation

Part One　Theory

Text A　Purchase Order　:

Text B　Case Study:Covering Business Letter Regarding Purchase

Order

Part Two　Practice

Part Three　Supplement

Marketing　Plan

Unit Six　Terms of Payment

Part One　Theory

Text A　Terms of Payment

Text B　Introduction to Letter of Credit

Part Two　Practice

Part Three　Supplement

THE ROYAL BANK OF CANADA

Unit Seven　Insurance

Part One　Theory

Text A　Standard Cargo Insurance — Three Basic Policies

Text B　Marine Cargo Insurance for Commercial Exports

Part Two　Practice

Part Three　Supplement

Why Do Traders Need Cargo Insurance?

Unit Eight Packaging

Part One　Theory

Text A　Packaging and Labeling

Text B　Export Packaging and the Environment

Part Two　Practice

Part Three　Supplement

Australia Proposes Tough Cigarette Packaging Rules

Unit Nine　Shipment

Part One　Theory

Text A　Importing Goods—Understanding Shipping Terminology

Text B　Sugar Shipping Documentation

Part Two　Practice

Part Three　Supplement

Cargo Transportation

Unit Ten　Business Contracts

Part One　Theory

Text A　Trade Contracts

Text B　Eight Sources. of Power in a Sales Negotiation

Part Two　Practice

Part Three　Supplement

Sales Contracts

Unit Eleven Letter of Credit

Unit Twelve Claims and Arbitration

《现代商务英语阅读教程》以(高职高专教育英语课程教学基本要求》、<全国国际商务英语考试大纲》等为依据编写，坚持“应用为主，够用为度”的编写原则，突出体现系统性、针对性和实用性。本套教材由上、下两册组成，本册为上册，以外贸操作流程的商务理论与实践为主，由12个单元组成，内容涵盖商务礼仪、商务会议、业务关系、询盘与报盘、订单与确认、支付方式、保险、包装、装运、商务合同、信用证、索赔与仲裁。主要针对高等职业教育商务英语专业学生毕业后所从事的实际商务外贸工作需要而编写。本书适用于高等职业教育以及成人高等教育的商务英语专业和国际商务专业学生使用，也可作为其他专业英语爱好者的自学参考资料。