外贸函电

外贸函电

姚雷, 夏立娟, 主编

出版社:中国海洋大学出版社

年代:2011

定价:26.0

书籍简介:

本书共涉及建立业务关系、资信查询、询盘与回复、促销、发盘与还盘、订购与确认订购、支付、包装、装运、保险、信用证、索赔与理赔等。每一单元包括项目导入、知识准备、写作辅导、样信、实训及练习等环节,通过介绍、指导贸易各环节信函写作的具体写作方法,辅以样信,并通过实训项目及充分练习,使学生切实提高商务英语信函写作水平。

书籍目录:

Unit 1 Structure and Layout of International Business Letter

Obj ectives

Knowledge Preparation

Background Informatio

Sample Letters

Practice

Exercise

Supplementary Reading

Unit 2 Establishing Business

Objectives

Project Introduction

Knowledge Preparation

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 3 Enquiries and Replies

Objectives

Proj ect Introduction

Background Information

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 4 Quotations

Objectives

Proj ect Introduction

Knowledge Preparation

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 5 Orders

Objectives

Proj ect Introduction

Knowledge Preparation

Sample Letters

Writing Summary

P r ac ti c e

Exercise

Supplementary Reading

Unit 6 Terms of Payment

Obj ectives

Project Introduction

Background Information

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 7 Packing and Shipping Mark

Objectives

Project Introduction

Knowledge Preparation

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 8 Shipment and Insurance

Objectives

Project Introduction

Knowledge Preparation

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 9 Complaints and Claims

Objectives

Project Introduction

Knowledge Preparation

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 10 Agreements and Contracts

Objectives

Proj ect Introduction

Knowledge Preparation

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Unit 11 Establishment of L/C and

Amendment

Objectives

Proj ect Introduction

Knowledge Preparation

Sample Letters

Writing Summary

Practice

Exercise

Supplementary Reading

Appendix Ⅰ Purchase Contract

Appendix Ⅱ Answer Keys

References

内容摘要:

《高职高专“十二五”规划教材·经济管理类:外贸函电》以工作项目为主导,以贸易流程为线索,突出培养实践性及商务信函写作能力。《高职高专“十二五”规划教材·经济管理类:外贸函电》共涉及建立业务关系、资信查询、询盘与回复、促销、发盘与还盘、订购与确认订购、支付、包装、装运、保险、信用证、索赔与理赔等内容。每一单元包括学习目标、项目引入、知识准备、样信、写作总结、实训、练习、补充实物等环节,通过介绍、指导贸易各环节信函写作的具体方法,辅以样信,并通过实训及充分练习,使学生切实提高商务英语信函写作水平。

《高职高专“十二五”规划教材·经济管理类:外贸函电》形式新颖、内容丰富、操作性强,特别注重学生写作技能的训练。

《高职高专“十二五”规划教材·经济管理类:外贸函电》可作为高职高专商务英语、国际贸易、金融、经济管理、电子商务等专业的外语课程教材,也可供有关专业及外贸商务从业者参考。

书籍规格:

书籍详细信息
书名外贸函电站内查询相似图书
9787811256093
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出版地青岛出版单位中国海洋大学出版社
版次1版印次1
定价(元)26.0语种简体中文
尺寸26 × 18装帧平装
页数印数

书籍信息归属:

外贸函电是中国海洋大学出版社于2011.3出版的中图分类号为 H315 的主题关于 对外贸易-英语-电报信函-写作-高等学校-教材 的书籍。