媒介与受众

NOTES ON CONTRIBUTORSFOREWORDACKNOWLEDEMENTSINTRODUCTIONPART I THE STUDY OF ACTIVE AUDIENCESMOVIE LEADERSVIEWERS' REACTIONSUTILIZATION OF MASS COMMUNICATION BY THE INDIVIDUALENCODING/DECODINGNEWS WE CAN USE: AN AUDIENCE PERSPECTIVE ON THE TABLOIDISATION OF NEWSIN THE UNITED STATESCRITICAL READINGS: MEDIA AND AUDIENCESTHE OPINION POLLS: STILL BIASED TO BLAIRPART II AUDIENCE COMHUNITIES, SEGHENTS AND COMMODITIESGOOD AND BAD PRACTICE IN FOCUS GROUP RESEARCH

NOTES ON CONTRIBUTORSFOREWORDACKNOWLEDEMENTSINTRODUCTIONPART I THE STUDY OF ACTIVE AUDIENCESMOVIE LEADERSVIEWERS' REACTIONSUTILIZATION OF MASS COMMUNICATION BY THE INDIVIDUALENCODING/DECODINGNEWS WE CAN USE: AN AUDIENCE PERSPECTIVE ON THE TABLOIDISATION OF NEWSIN THE UNITED STATESCRITICAL READINGS: MEDIA AND AUDIENCESTHE OPINION POLLS: STILL BIASED TO BLAIRPART II AUDIENCE COMHUNITIES, SEGHENTS AND COMMODITIESGOOD AND BAD PRACTICE IN FOCUS GROUP RESEARCHALL CARS: RADIO, RECEPTION AND DISCOURSES OF DISABILITYTRANSNATIONAL COMMUNICATIONS AND DIASPORA COMMUNITIESCHILDREN AND ILLEVISION: A CRITICAL OVERVIEW OF THE RESEARCHRATINGS ANALYSIS IN ADVERTISINGHEADS OF HOUSEHOLD AND LADIES OF THE NOUSE: GENDER, GENRE ANDBROADCAST RATINGS 1929-1990PART III IHTERACTIVE AUDIENCES: CANS, CULTURAL PRODUCTION AND NEWHEDIAIMPROVISING ELVIS, MARILYN AND HICKEY MOUSETUNE IN TOMORROWSTORIES OF PLACFS AND WAYS OF BEINGGAMERS AS CO-CREATORS: ENLISTING THE VIRTUAL AUDIENCE- A REPORT FROM THENETEACEINTERACTIVE AUDIENCES?

对受众的观察有什么变化吗？ 在分级调查中，受众是如何被分离了开来？ 二十一世纪的受众研究将会是怎样？ “受众”是媒介文化研究中的一个关键概念。尽管当今的学术潮流不再认为大众群体可能共享一定的目标或者利益，但是仍有必要去探究受众行为的各种不同方式，包括他们对于媒介的理解以及他们与媒介之间的互动关系。 《批判性读本：媒介与受众》汇集了受众和媒介研究史上的一些重要发展和影响至今的重要研究。 该读本将有助于媒介、电影和文化研究领城中的学生和老师进一步理解受众分析的基本原理、结论和模式。