新剑桥商务英语词汇用法

INTRODUCTION

THE HUMAN DIMENSION

1 Word of work

2 Managemetn style 1

3 Managemetn style 2

4 Employment and employability

5 Flexibilit and inflexibility

6 Work―life balance

7 Managing talent

8 Team building

9 The right skills

QUALITY

10 What is quality?

11 Quality standards

12 TQM and JIT

13 Quality and people

14 The management of change

15 Striving for perfection

16 Strategic thinking

17 Competition

18 Companies and their industries

19 Key strategic issues

20 Innovation

21 Preparing for the future

MARKETING

22 The four Ps and the four Cs

23 Customer satisfaction

24 Knowing your customers 1

25 Knowing your customers 2

26 Brands and branding

27 Global brands

IT AND ITS USES

28 The IT revolution

29 Internet security

30 E-commerce:after boom and bust

……

COMPANY FINANCE

CORPORATE RESPONSIBILITY

THE GLOBAL ECONOMY

Answer key

Index