国际贸易操作实务

UNIT 1 TRADE FAIRS

Reading 1 Trade Fairs as Part of the Marketing Mix

Reading 2 Aims of Participation in Trade Fairs

Reading 3 Manning the Stand

ENGLISH FOR WORKPLACE COMMUNICATION

INTERNATIONAL TRADE DOCUMENTS

UNIT 2 COMMUNICATION

Reading 1 Preparing Sales Literature

Reading 2 Programming Promotion

Reading 3 Programming Advertising

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INTERNATIONAL TRADE DOCUMENTS

UNIT 3 GETTING ORDERS

Reading 1 Preparing Specifications and Negotiating

Reading 2 Prompting and Responding to Sales Enquiries

Reading 3 Pricing and Quoting

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INTERNATIONAL TRADE DOCUMENTS

UNIT 4 PRODUCTION CAPABILITIES

Reading 1 Locating and Evaluating Plant Site

Reading 2 Scheduling Work， Routing and Dispatching Work

Reading 3 Estimating Production Cost

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INTERNATIONAL TRADE DOCUMENTS

UNIT 5 PRODUCING QUANTITY

Reading 1 Designing and Installing Plant

Reading 2 Engineering Production Process

Reading 3 Tooling

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INTERNATIONAL TRADE DOCUMENTS

UNIT 6 PRODUCING AT QUALITY

Reading 1 Developing Quality Standards

Reading 2 Developing Quality Control Procedures

Reading 3 Designing Product Services Departments

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INTERNATIONAL TRADE DOCUMENTS

UNIT 7 PRODUCING ON TIME

Reading 1 Determining Inventory Requirements

Reading 2 Handling Materials

Reading 3 Purchasing and Expediting

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INTERNATIONAL TRADE DOCUMENTS

UNIT 8 PRODUCING AT COST

Reading 1 Installing Cost Reduction Programmes

Reading 2 Balancing Production

Reading 3 Developing Maintenance Systems and Improving Methods

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INTERNATIONAL TRADE DOCUMENTS

UNIT 9 PERFORMING FREIGHT OPERATIONS

Reading 1 Preparing the Export Order for Distribution

Reading 2 The Transport Process

Reading 3 Calculating Freight Costs

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INTERNATIONAL TRADE DOCUMENTS

UNIT 10 GETTING PAID

Reading 1 Documentary Credit

Reading 2 Bank Collections

Reading 3 Other Methods of Payment

ENGLISH FOR WORKPLACE COMMUNICATION

INTERNATIONAL TRADE DOCUMENTS

VOCABULARY

REFERENCES

与传统的国际贸易书籍不同《国际贸易操作实务/普通高等教育“十二五”规划教材》以外贸企业订单执行流程为线索，将整个外贸流程分为营销、生产、运输和结汇四个环节，旨在帮助国际贸易和商务英语专业的学生熟悉外贸工作流程，提高他们在将来工作中的业务能力与交际能力。
　　《国际贸易操作实务/普通高等教育“十二五”规划教材》共设10个单元，每个单元包括3篇文章，其中第1篇文章为精读材料，第2、3篇文章为泛读材料，教师在教学过程中可根据课时灵活掌握。
　　《国际贸易操作实务/普通高等教育“十二五”规划教材》的练习以提高学生的专业知识能力和英语语言能力为出发点，分为简答题、选择题、翻译题、句子释义题、函电写作题、案例分析题等。《国际贸易操作实务/普通高等教育“十二五”规划教材》还在每个单元最后增加了常用国际贸易单证讲解及情景对话练习。