国际贸易操作实务

国际贸易操作实务

王雨连, 董莉, 主编

出版社:北京邮电大学出版社

年代:2014

定价:40.0

书籍简介:

本书共设10个单元,每个单元包括3篇文章,其中第1篇为精读材料,第2、3篇文章为泛读材料,教师在教学过程中可根据课时灵活掌握。本书的练习以提高学生的专业知识能力和英语语言能力为出发点,分为简答题、选择题、翻译题、句子释义题、函电写作、案例分析题等。本书还在每个单元最后增加了常用国际贸易单证讲解及情景对话练习。

书籍目录:

UNIT 1 TRADE FAIRS

Reading 1 Trade Fairs as Part of the Marketing Mix

Reading 2 Aims of Participation in Trade Fairs

Reading 3 Manning the Stand

ENGLISH FOR WORKPLACE COMMUNICATION

INTERNATIONAL TRADE DOCUMENTS

UNIT 2 COMMUNICATION

Reading 1 Preparing Sales Literature

Reading 2 Programming Promotion

Reading 3 Programming Advertising

ENGLISH FOR WORKPLACE COMMUNICATION

INTERNATIONAL TRADE DOCUMENTS

UNIT 3 GETTING ORDERS

Reading 1 Preparing Specifications and Negotiating

Reading 2 Prompting and Responding to Sales Enquiries

Reading 3 Pricing and Quoting

ENGLISH FOR WORKPLACE COMMUNICATION

INTERNATIONAL TRADE DOCUMENTS

UNIT 4 PRODUCTION CAPABILITIES

Reading 1 Locating and Evaluating Plant Site

Reading 2 Scheduling Work, Routing and Dispatching Work

Reading 3 Estimating Production Cost

ENGLISH FOR WORKPLACE COMMUNICATION

INTERNATIONAL TRADE DOCUMENTS

UNIT 5 PRODUCING QUANTITY

Reading 1 Designing and Installing Plant

Reading 2 Engineering Production Process

Reading 3 Tooling

ENGLISH FOR WORKPLACE COMMUNICATION

INTERNATIONAL TRADE DOCUMENTS

UNIT 6 PRODUCING AT QUALITY

Reading 1 Developing Quality Standards

Reading 2 Developing Quality Control Procedures

Reading 3 Designing Product Services Departments

ENGLISH FOR WORKPLACE COMMUNICATION

INTERNATIONAL TRADE DOCUMENTS

UNIT 7 PRODUCING ON TIME

Reading 1 Determining Inventory Requirements

Reading 2 Handling Materials

Reading 3 Purchasing and Expediting

ENGLISH FOR WORKPLACE COMMUNICATION

INTERNATIONAL TRADE DOCUMENTS

UNIT 8 PRODUCING AT COST

Reading 1 Installing Cost Reduction Programmes

Reading 2 Balancing Production

Reading 3 Developing Maintenance Systems and Improving Methods

ENGLISH FOR WORKPLACE COMMUNICATION

INTERNATIONAL TRADE DOCUMENTS

UNIT 9 PERFORMING FREIGHT OPERATIONS

Reading 1 Preparing the Export Order for Distribution

Reading 2 The Transport Process

Reading 3 Calculating Freight Costs

ENGLISH FOR WORKPLACE COMMUNICATION

INTERNATIONAL TRADE DOCUMENTS

UNIT 10 GETTING PAID

Reading 1 Documentary Credit

Reading 2 Bank Collections

Reading 3 Other Methods of Payment

ENGLISH FOR WORKPLACE COMMUNICATION

INTERNATIONAL TRADE DOCUMENTS

VOCABULARY

REFERENCES

内容摘要:

与传统的国际贸易书籍不同《国际贸易操作实务/普通高等教育“十二五”规划教材》以外贸企业订单执行流程为线索,将整个外贸流程分为营销、生产、运输和结汇四个环节,旨在帮助国际贸易和商务英语专业的学生熟悉外贸工作流程,提高他们在将来工作中的业务能力与交际能力。
  《国际贸易操作实务/普通高等教育“十二五”规划教材》共设10个单元,每个单元包括3篇文章,其中第1篇文章为精读材料,第2、3篇文章为泛读材料,教师在教学过程中可根据课时灵活掌握。
  《国际贸易操作实务/普通高等教育“十二五”规划教材》的练习以提高学生的专业知识能力和英语语言能力为出发点,分为简答题、选择题、翻译题、句子释义题、函电写作题、案例分析题等。《国际贸易操作实务/普通高等教育“十二五”规划教材》还在每个单元最后增加了常用国际贸易单证讲解及情景对话练习。

书籍规格:

书籍详细信息
书名国际贸易操作实务站内查询相似图书
9787563541966
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出版地北京出版单位北京邮电大学出版社
版次1版印次1
定价(元)40.0语种简体中文
尺寸26 × 19装帧平装
页数印数

书籍信息归属:

国际贸易操作实务是北京邮电大学出版社于2015.1出版的中图分类号为 F740.4 的主题关于 国际贸易-贸易实务 的书籍。