出版社：厦门大学出版社
年代：2010
定价：39.0
自加入WTO后，我国与世界各国的经济交往与合作更加广泛，国际商务活动日益频繁，市场对外经贸人才的需求量成倍增长。面对这一形势，培养和造就一大批既懂英语又有较扎实国际经济贸易、国际金融和国际商务方面知识的综合性人才成为当前的迫切任务。《商务英语阅读》正是为满足这一目的精心编写的一本教材。它可作为商务英语、国际商务、国际物流等专业学生的阅读课教材。
Unit One: International Trade Pre-reading activity Text A Text B Text CUnit Two: Marketing Pre-reading activity Text A Text B Text CUnit Three : International Finance Pre-reading activity Text A Text B Text C
Unit One: International Trade Pre-reading activity Text A Text B Text CUnit Two: Marketing Pre-reading activity Text A Text B Text CUnit Three : International Finance Pre-reading activity Text A Text B Text CUnit Four:International Business Law Pre-reading activity Text A Text B Text CUnit Five: International Transportation Pre-reading activity Text A Text B Text CUnit Six: International Investment Pre-reading activity Text A Text B Text CUnit Seven: International Taxation Pre-reading activity Text A Text B Text CUnit Eight:International Technology Transfer Pre-reading activity Text A Text B Text CUnit Nine: Multinational Financial Management Pre-reading activity Text A Text B Text CUnit Ten: Marketing High-Tech Products Pre-reading activity Text A Text B Text CUnit Eleven: Information System Pre-reading activity Text A Text B Text CUnit Twelve: Business Communication Pre-reading activity Text A Text B Text CUnit Thirteen: Advertising Media Pre-reading activity Text A Text B Text CUnit Fourteen: Leadership Pre-reading activity Text A Text B Text CUnit Fifteen: Corporate Culture Pre-reading activity Text A Texf B Text CUnit Sixtee: Brand Management Pre-reading activity Text A Text B Text CUnit Seventeen: Merger, Acquisition and Restructuring Pre-reading activity Text A Text B Text CUnit Eighteen: Working Through Cross Culture Pre-reading activity Text A Text B Text CUnit Nineteen: Consumer Behavior Pre-reading activity Text A Text B Text CUnit Twenty: Globalization Pre-reading activity Text A Text B Text C Unit Twenty-One: Corporate Strategy Pre-reading activity Text A Text B Text C Unit Twenty-Two: Business Tourism Pre-reading activity Text A Text B Text CUnit Twenty-Three: Electronic Commerce Pre-reading activity Text A Text B Text C
本书共有23个单元、内容包括：国际贸易、国际营销、国际金融、国际商法、国际运输、国际投资、国际税收、国际技术转让、跨国财务管理、高科技产品营销、信息系统、商务沟通等，涵盖了商务活动的方方面面，教师在教学过程中可根据各高校不同专业、不同教学对象、不同的教学目标及课时量的差异对各单元内容进行取舍。
| 书籍详细信息 | |||
| 书名 | 商务英语阅读站内查询相似图书 | ||
| 9787561535011 如需购买下载《商务英语阅读》pdf扫描版电子书或查询更多相关信息，请直接复制isbn,搜索即可全网搜索该ISBN | |||
| 出版地 | 厦门 | 出版单位 | 厦门大学出版社 |
| 版次 | 1版 | 印次 | 1 |
| 定价(元) | 39.0 | 语种 | 简体中文 |
| 尺寸 | 19 × 13 | 装帧 | 平装 |
| 页数 | 印数 | ||
商务英语阅读是厦门大学出版社于2010.8出版的中图分类号为 H319.4 的主题关于 商务－英语－阅读教学－高等学校：技术学校－教材 的书籍。